"How do we engage the world now?"

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Explores the challenges facing higher education marketing communications staff in the near future, including ongoing economic stress, brand value, social media, mobile communications and more.

Business Education

“ How do we engage the world now”? Communications Summit University of Notre Dame January 13 , 2011

1. The higher education environment… ,[object Object],[object Object],[object Object],[object Object]

An example at Dartmouth … http://www.dartmouth.edu/~news/releases/2009/11/07.html ,[object Object],[object Object],[object Object],[object Object]

Opportunities… ,[object Object],[object Object],[object Object]

“ Pride events” in 2010… ,[object Object],[object Object],[object Object],[object Object]

Top 50 National Research Universities http://mup.asu.edu/research.html ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

3. The marketing environment in higher education… ,[object Object],[object Object],[object Object]

Reality marketing… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Direct marketing… ,[object Object],[object Object],[object Object],[object Object],[object Object]

Communication continues to evolve… http://bit.ly/hEfQXM

Moving to end of print? http://adage.com/ces/article?article_id=148047

Social Media traffic… Jan 1, 2011 http://www.hitwise.com/resources/data-center.php ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How people use social media… Data from Forrester Research Technographics® surveys, 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Video story telling grows in impact… http://www.youtube.com/wustlpa

Especially to tell an academic story… http://www.youtube.com/wustlpa#g/c/B3245F4DDD920C70

Social media mash-ups on website… http://bit.ly/iiVjMK

Program centric: faculty blogs http://www.hbs.edu/about/connect/

Program centric: social media mash-up http://www.mgt.ncsu.edu/mba/news/social/

Program centric: YouTube http://www.youtube.com/user/utmccombsschool

4. The new world of “Mobile” ,[object Object],[object Object]

Mobile tasks: recruitment ,[object Object],[object Object],[object Object],[object Object],[object Object]

Pew Internet research reports… http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx

Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

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"How do we engage the world now?"

1. “ How do we engage the world now”? Communications Summit University of Notre Dame January 13 , 2011

10.

11.

12.

13.

14.

15. Communication continues to evolve… http://bit.ly/hEfQXM

16. Moving to end of print? http://adage.com/ces/article?article_id=148047

17.

18.

19. Video story telling grows in impact… http://www.youtube.com/wustlpa

20. Especially to tell an academic story… http://www.youtube.com/wustlpa#g/c/B3245F4DDD920C70

21. Social media mash-ups on website… http://bit.ly/iiVjMK

22. Online shopping moves to FB…

23. Program centric: faculty blogs http://www.hbs.edu/about/connect/

24. Program centric: social media mash-up http://www.mgt.ncsu.edu/mba/news/social/

25. Program centric: YouTube http://www.youtube.com/user/utmccombsschool

26.

27. Searching for Vanderbilt by mobile…

28. Don’t start people at the iPhone trap…

29. Start people here instead…

30. Top tasks get priority placement…

31.

32. 5. Follow the Internet research…

33. Pew Internet research reports… http://www.pewinternet.org/Reports/2009/Adults-and-Social-Network-Websites.aspx

34. Thank You! Bob Johnson, Ph.D. President Bob Johnson Consulting, LLC 226 Chauncey Court Marshall, MI 49068 248.766.6425 [email_address] Customer Carewords Research for Online Marketing Success: http://www.bobjohnsonconsulting.com/customercarewords.html

"How do we engage the world now?"

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