Writing For The Web - NDF UnConference Day December 2007

Writing for the Web Seven key ideas for writing killer web content Courtney Johnston Web Editor National Library of New Zealand

The long and the short of it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Say it after me: KEYWORDS ,[object Object],[object Object],[object Object]

Keyword tools ,[object Object],[object Object],[object Object]

F-shaped skim readers ,[object Object],[object Object],[object Object],[object Object],[object Object]

Omit the extra words in your copy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Special offer! This week only! ,[object Object],[object Object],[object Object],[object Object]

Click here ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Formatting for success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ignoring the rules ,[object Object],[object Object],[object Object]

Steal my ideas ,[object Object],[object Object]

Steal other people’s ideas … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],… with a feedreader RSS and feedreader background – National Library website

Random bits of advice ,[object Object],[object Object],[object Object],[object Object]

Writing For The Web - NDF UnConference Day December 2007

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Writing For The Web - NDF UnConference Day December 2007