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Free Tools for Social Media (research and measurement)

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Workshop presentation first given on 16 March 2010 in London, UK, at the Social Media World Forum.

Presentation by Beth Granter, social media consultant, at NixonMcInnes.

Publié dans : Technologie, Business
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Free Tools for Social Media (research and measurement)

  1. Free Tools for Social Media (research and measurement)
  2. i’m a consultant at social media agency nixonmcinnes hello! I’m Beth Granter
  3. NixonMcInnes clients
  4. Why free tools? — Useful for pitch research, & to validate plans — Good when budgets are low — Good in addition to paid tools
  5. I’m going to talk about my toolbox — Tools I use for research — Tools I use for measurement — What and how, not so much why
  6. Tools for research — To find people — To rank influencers — To find conversations, themes — To plan when to act and what to say
  7. Tools for measurement — To baseline, assess current amount of buzz — To track changes — Specific to platform vs generic
  8. Google’s search filters — Blogs — Discussions — Length
  9. Google Insights: to check timing & popularity of terms
  10. Google Insights part 2: to check folksonomy & regional interest
  11. Google Wonder Wheel: to explore & represent related searches
  12. Google Ad Planner: to understand audience behaviours, types of sites visited E.g. Gathering advice from forums and blogs Socialising on Facebook Shopping for food and household items Researching property & holidays Reading news Watching TV programmes Paying bills
  13. Complex searches in Twellow Location & bio search, & follow directly on the page E.g. search ("united kingdom" | UK) ("football" | "footy”)
  14. Filter by type in Samepoint <ul><li>Grab RSS feed of results </li></ul><ul><li>At a glance sentiment (questionable reliability?) </li></ul>
  15. Tracking buzz with Samepoint Track number of results (before, during & after campaign)
  16. Sort delicious links by popularity Greasemonkey plugin for Firefox
  17. Facebook Insights — Contact acquisition (total fans) — Engagement (interactions)
  18. Facebook Insights — Audience insights (demographics)
  19. Socialmention for research Filter, subscribe to RSS & export CSV
  20. Socialmention for measurement
  21. (if you’re in a hurry)
  22. Popularity vs influence Source: Onalytica
  23. Popularity vs influence
  25. Twitter grader to find influence path
  26. If you want even more Twitter metrics…
  27. Firefox plugin for Google PageRank, Alexa & Compete stats while you browse
  28. <ul><li>Measures social media influence of an individual or brand, based on: </li></ul><ul><ul><li>Popularity (who you know and the extent of your online network) </li></ul></ul><ul><ul><li>Impact (how much people listen to you online) </li></ul></ul><ul><ul><li>Activity (how active you are online) </li></ul></ul><ul><ul><li>Individuality (how easy you are to find online according to your name etc.) </li></ul></ul><ul><li>Numerical values, e.g. x blog posts in the last month, fed into a vector that partially normalises over the user population, to get a final score. Like Google's PageRank </li></ul>
  31. Google Analytics Advanced Segments
  32. Google Analytics Advanced Segments Use segments to exclude other ad streams, e.g. banner ads Then look at behaviour e.g. time on site
  33. Baseline & measure with search engine results
  34. Keeping track of blogger/forum outreach
  35. THE END! http://nixonmcinnes.co.uk http://twitter.com/bethgranter [email_address]
  36. http://technorati.com/ Blog search and ranking http://blogsearch.google.com/ Blog search http://www.twellow.com/ Twitter directory http://twitter.grader.com/search Twitter user search and ranking http://google.com > Filter results by Discussions http://www.samepoint.com/ Conversation search, buzz http://socialmention.com/ Conversation search, sentiment http://delicious.com/ Social bookmarking – search by popularity *use Greasemonkey plugin to order results https://addons.mozilla.org/en-US/firefox/addon/2007 Google PageRank plugin for Firefox http://www.facebook.com/ads/create/ Facebook Ad creator – demographic size Finding your audience and ranking influencers