Search Engine Strategies (SES) Chicago 2009 presentation on The Future of Public Relations presented by Beth Harte, Community Manager, MarketingProfs.

1. The Future of PR: What’s Old Is New Again www.marketingprofs.com | @bethharte Beth Harte, Community Manager, MarketingProfs

2. Publicity. Image source: http://gowans.files.wordpress.com

3. Public Relations.

4. Seven Areas of PR

5. Media Relations Image source: http://i.pbase.com

6. Advertising

7. Press Agentry

8. Public Affairs (Gov’t) Image source: http://commons.wikimedia.org

9. Public Affairs (Community) Image source: http://www.bankstownsports.com

10. Issues Management Image source: http://www.smarts.co.uk/Ireland

11. Lobbying Image source: http://commons.wikimedia.org

12. Investor Relations

13. Image source: http://www.austinkleon.com

14. The Past...

15. Is Now The Present.

16. This No Longer Works.

17. Listening Works.

18. Being Found Works. Image source: http://commons.wikimedia.org

19. Communicating Works.

20. Partnering Works.

21. Telling Your Story Works.

22. People Talking Works.

23. Social Media Tools Will Change. People Being Social Won’t.

24. “ He that speaks much , is much mistaken.” -Benjamin Franklin, 18 th Century

25. “ Learning to speak like a human isn’t a parlor trick.” -Cluetrain Manifesto, 20 th Century

26. How Will You Speak In The 21 st Century?

27. Beth Harte, Community Manager, MarketingProfs www.marketingprofs.com | @bethharte