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The Future of Public Relations

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Beth Harte
Beth Harte

Search Engine Strategies (SES) Chicago 2009 presentation on The Future of Public Relations presented by Beth Harte, Community Manager, MarketingProfs.

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The Future of PR: What’s Old Is New Again www.marketingprofs.com | @bethharte Beth Harte, Community Manager, MarketingProfs
Publicity. Image source: http://gowans.files.wordpress.com
Public Relations.
Seven Areas of PR
Media Relations Image source: http://i.pbase.com
Advertising
Press Agentry
Public Affairs (Gov’t) Image source: http://commons.wikimedia.org
Public Affairs (Community) Image source: http://www.bankstownsports.com
Issues Management Image source: http://www.smarts.co.uk/Ireland
Lobbying Image source: http://commons.wikimedia.org
Investor Relations
Image source: http://www.austinkleon.com
The Past...
Is Now The Present.
This No Longer Works.
Listening Works.
Being Found Works. Image source: http://commons.wikimedia.org
Communicating Works.
Partnering Works.
Telling Your Story Works.
People Talking Works.
Social Media Tools Will Change. People Being Social Won’t.
“ He that speaks much , is much mistaken.” -Benjamin Franklin, 18 th Century
“ Learning to speak like a human isn’t a parlor trick.” -Cluetrain Manifesto, 20 th Century
How Will You Speak In The 21 st Century?
Beth Harte, Community Manager, MarketingProfs www.marketingprofs.com | @bethharte

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