FdA Events Management - presentations and tasks.

1. Stakeholder Management for
Events
FdA Events Management - Beth McGowan

2. What are stakeholders?
A stakeholder is anyone with an interest in a business.
Stakeholders are individuals, groups or organisations that are
affected by the activity of the business.
(BBC.co.uk, 2015)

3. Who are stakeholders?
Stakeholders will vary on each project that you undertake but for an event they
could be:
event organisers
employees and volunteers
service and contract providers (e.g. catering, merchandise, amusement structures and equipment)
emergency services (e.g. SA Ambulance Service, SA Police, Metropolitan Fire Service, State Emergency Service, Country
Fire Service, etc.)
local council
security services
transport services (e.g. Department of Transport, Energy and Infrastructure (DTEI))
regulators (e.g. SafeWork SA, Office of the Technical Regulator (OTR))
Media
members of the public who attend the event

4. Internal /External Stakeholders
Internal stakeholders are groups within a business or people who work directly
within the business, such as employees, owners, and investors.
External stakeholders are groups outside a business or people who are not directly
working within the business but are affected in some way from the decisions of the
business, such as customers, suppliers, creditors, community, trade unions, and the
government.
Source: Boundless. “Business Stakeholders: Internal and External.” Boundless Accounting. Boundless, 21 Jul. 2015. Retrieved 21 Oct. 2015 from
https://www.boundless.com/accounting/textbooks/boundless-accounting-textbook/introduction-to-accounting-1/overview-of-key-elements-of-the-
business-19/business-stakeholders-internal-and-external-117-6595/

5. Internal and External Stakeholders Diagram

6. Primary and Secondary Stakeholders
Primary stakeholders are the people and groups most affected by the outcome of
the project and the outcome may be positive or negative. In research analysis, they
are often divided into groups based upon certain demographic factors such as
gender, socioeconomic status, age and ethnicity.
Secondary stakeholders are individuals or groups not directly affected by the
outcome of the project, but still having an interest in it. They often help provide aid
to the primary stakeholders. These groups may include government agencies,
moneylending institutions or monitoring agencies.
(eHow UK)

7. Primary and Secondary Stakeholders
Primary stakeholder groups are deemed essential to events as without them the
event cannot happen or cannot take place.
The essential primary event stakeholders are defined as: employees volunteers
sponsors suppliers spectators attendees and participants.
Secondary stakeholders are also important to the success and survival of the event
but do not have the same direct impact upon the event as primary stakeholders.
These stakeholders are classified therefore as: government the host community
emergency services general business media and tourism organisations.

8. Stakeholders Task One
Using the list of possible stakeholders, assign each one as an
primary or a secondary stakeholder and an internal or external
stakeholder :
event organisers
employees and volunteers
service and contract providers (e.g. catering, merchandise,
amusement structures and equipment)
emergency services (e.g. SA Ambulance Service, SA Police,
Metropolitan Fire Service, State Emergency Service,
Country Fire Service, etc.)
local council
security services
transport services (e.g. Department of Transport, Energy and
Infrastructure (DTEI))
regulators (e.g. SafeWork SA, Office of the Technical Regulator
(OTR))
Media
Analysis
Primary Secondary
Internal
External

9. Stakeholder Groups
There may be more, these are just an example.
http://www.curriculumbits.com/prodimages/details/business/bus0003.html
Participants and spectators (supporting the event and being rewarded with entertainment)
Co-workers (who provide labour and support in return for payment and other rewards)
The host organisation (reciprocal participation and support)
The host community (impacts and context)
Sponsors (financial or in-kind support in return for acknowledgement and exposure to audiences)
Media organisations (promoting the event in return for advertising revenue or editorial).
(Gupta, 2015)

10. Engaging Stakeholder Groups
In managing successful events, it is essential to engage
event stakeholders throughout the event planning process
to gain community satisfaction and support for the event:
resulting in competitive advantage.
(Gupter, 2015)

11. https://www.mindtools.com/pages/article/newPPM_07.h
tm#Interactive/article/newPPM_07.htm#Interative TASK TWO
Mindtools.com has an interactive app than can
help you do a form of stakeholder group
analysis. Read the linked page and video and
then use their interactive app to complete one
for the list of stakeholders previously used.
Stakeholder analysis app.

12. Stakeholder Group Management Part 1
Capture multiple addresses and contacts at each organisation
Categorise organisations and individuals (customer, prospect)
Define organisation/stakeholder hierarchies and relationships
Define stakeholder roles and responsibilities
Capture individual’s relationships with organisations (advisor)
Define account managers and team responsibilities
Assign contact strategies and account management plans

13. Stakeholder Group Management Part two
Store enhanced profile information (interests, memberships)
View all interaction with the organisation, address and individual
Capture subscriptions and publication requests
Manage preferences (methods of communication, opt outs)
Create a consolidated view with information from external systems1
View event history (interest, attendance, non-attendance)
Pre-defined online surveys to capture feedback and requirements

14. Stakeholder Plan Pt 2 - https://www.mindtools.com/pages/article/newPPM_08.htm

15. Bibliography
Bbc.co.uk,. 'BBC - GCSE Bitesize: What Are Stakeholders?'. N.p., 2015. Web. 21 Oct. 2015.
'Business Stakeholders: Internal And External'. Boundless (2015): n. pag. Web. 21 Oct. 2015.
eHow UK,. 'The Difference Between Primary And Secondary Stakeholders | Ehow UK'. N.p., 2015. Web.
21 Oct. 2015.
Gupta, Neeraj. 'Stakeholder Management For Events And Impacts That Events Make'. 2015. Presentation.
Mindtools.com,. 'Stakeholder Analysis: Winning Support For Your Projects'. N.p., 2015. Web. 21 Oct.
2015.