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(c)Betterorganizedliving/Michele Cole   1
• What is Pinterest? Why should I make it a priority?
• Pinterest friendly website
• Boards
• Etiquette/commenting
• Marketing strategies:
   – Online presentation board
   – Contests
   – Promoting
• Increase referral traffic/SEO
• Measure Results
• Q&A
                          (c)Betterorganizedliving/Michele Cole   2
Who is familiar with Pinterest?
Who has a Pinterest account?
Who has a personal account?
Who has a business account?




                                              3
      (c)Betterorganizedliving/Michele Cole
• A Virtual Pinboard
• A way to organize and share what you find on the web in a visual format.
• Create your own boards - browse and follow other people’s board(s).
     – Examples: recipe, wedding inspiration, and travel ideas
• Connect via Twitter or Facebook

•   Add Photos




                                 (c)Betterorganizedliving/Michele Cole       4
•   Upload photos or pin them to your
    board via a “Pin it” button on a
    website or in your toolbar.
•   “Repin”, “like” or comment on a pin.
•   Create & name your own boards.
•   Choose which board(s) you want to
    pin to.
•   Pinning links the photo and website.
•   Choose which photo on the site you
    want to pin.

•   Specify contributors.



                                                                    5
                            (c)Betterorganizedliving/Michele Cole
• Launched March 2010 / iPhone app in March 2011

• English, Spanish, Portuguese

• Fasted site to reach the 10 million user mark.
   •   As of Jan. 2012, more referral traffic to retailers than Twitter, LinkedIn, YouTube,

       and Google+ combined with 11.7 million unique users.

• In March 2012, Pinterest became the 3rd largest social media network.




                                                                                                        6
                                                                (c)Betterorganizedliving/Michele Cole
•   In August 2012, Pinterest drove more traffic to websites than
    Bing and Yahoo combined. (Shareaholic)

• Now there are over 23 million registered users.

• As of August 10, 2012, you no longer need an invitation to join.
• 83% are women
   • ages 25 – 44
   • in the U.S.
   • with some college education and
   • $25,000 - $75,000 annual income

• Pinterest in the Presidential Election

                                                                     7
                       (c)Betterorganizedliving/Michele Cole
•   21% of Pinterest users have purchased an item found on the site. - Pricegrabber survey
    2012


•   Additional 37% of social media users saw items they wanted to purchase, but did
    not. - Bizrate Insights

•   Women make/influence >85% of buying decisions & >75% of online buying
    decisions. - Searchenginewatch.com

•   This summer MarthaStewart.com & Marthastewartweddings.com received more
    referral traffic from Pinterest than from any other social media site.

•   More men are using Pinterest due to Sports and Technology Boards.

•   Add’l Sources: She-Economy, Ms Smith Marketing, StartUpNation, Clickz, Inc.com, Girl Power Marketing, Catalyst, Forbes



                                                                                                                               8
                                                                                       (c)Betterorganizedliving/Michele Cole
•Increase brand awareness

•Online Store front for your products

    •Online Presentation Boards

                 •Drive traffic

                •Increase sales

    •Get to know your customers

             •Conduct contests


                                          9
  (c)Betterorganizedliving/Michele Cole
• Photos

• Photo quality
                                                               Which photo
• Graphics                                                      would you
• Video                                                           pin?
• Banners/badges/buttons

• Watermarking

• “Pin it” button

• “Follow Me” button


                       (c)Betterorganizedliving/Michele Cole             10
• Boards are more
  important than pins

• Variety

• Clear headings

• Inspiration boards
  not billboards

• Don’t go Pin Crazy!

• Time your pins
   – Pingraphy.com

                                                                11
                        (c)Betterorganizedliving/Michele Cole
• Give credit where credit is due
   • Follow your followers
        • Be respectful
        • Report Spam
   • Terms and Conditions




                                                                12
                             (c)Betterorganizedliving/Michele Cole
• Be polite                            Good comments:
• Positivity                                  – Love it!
                                              – Nice.
• Engage
                                       Better comment:
• Give thanks                          This recipe looks
• Mention a pin                        delicious. I can’t wait to
• Delete spam/offensive                make it! Do you think I
  comments                             could substitute the all
                                       purpose flour with whole
• Respond to comments                  wheat flour?

                  (c)Betterorganizedliving/Michele Cole             13
•   Promotional Videos
•   Behind the Scenes Board
•   Staff Board
•   Events Board
•   Info/stats Board
•   Board for each branch of your
    business
•   Boards for your charities
•   What your business represents –
    families, etc.
•   Post PowerPoint presentations
    from Slideshare




                           (c)Betterorganizedliving/Michele Cole   14
• Contests
• Ask customers to post photos of themselves with or
  using your products
• Send link to Pinterest in newsletter & ask for
  comments
• Price tag ($5.00 in description)

                    (c)Betterorganizedliving/Michele Cole   15
• Contest Board
• Cross promote
   – social media/newsletters
• Examples:
   – Carnival Cruises
   – Southern Living
• Use Curalate
   –   Likes
   –   Repins
   –   Comments
   –   Impressions, etc.
• Trial & Error
                           (c)Betterorganizedliving/Michele Cole   16
•   “Pin   it” button
• “Follow me” button
• Pin from your webpage
• Pin your business
• Follow big name businesses
• Cross promote Pinterest
    – through Twitter & Facebook




                        (c)Betterorganizedliving/Michele Cole   17
• Google now turns up Pinterest boards

       • Keywords/tags are important

      • Hashtags (#) to match Twitter

   • Link to your site in the description tag

• Don’t hide your profile from search engines


              (c)Betterorganizedliving/Michele Cole   18
• Google Analytics gives you more information from
  Pinterest than from Facebook
• pinterest.com/source/username/
• Curalate.com
• Pinerly.com




                  (c)Betterorganizedliving/Michele Cole   19
•   Recommend a Pin to a Pinterest User
     – Follow one of their boards
     – Type @username to find a user; then mention the pin in a comment or repin
       description
     – The user you mention will receive a notification
•   Top Businesses to Watch on Pinterest
     – HGTV, Real Simple, Martha Stewart, Starbucks, GE, Lowes, Whole Foods
     – These websites promote lifestyles over specific products
•   Top Pinterest Pinners
     – Jane Wang - #1 (mother of a co-founder)
     – Jennifer Chong - #2 ( 2 million+ followers)




                             (c)Betterorganizedliving/Michele Cole                 20
• New members leveling off
• Excitement is waning
• Here to stay
• Niche markets
• More men are joining

• Future Competition




                   (c)Betterorganizedliving/Michele Cole   21
•   Mashable.com
•   Socialmediatoday.com
•   Socialmediaexplorer.com
•   Socialmediaexaminer.com
•   Prdaily.com
•   Techcrunch.com
•   Searchenginewatch.com




                      (c)Betterorganizedliving/Michele Cole   22
Michele Cole



    michele@betterorganizedliving.com
    @betterorgliving
    Pinterest.com/betterorgliving




(c)Betterorganizedliving/Michele Cole   23

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Pinterest presentation

  • 2. • What is Pinterest? Why should I make it a priority? • Pinterest friendly website • Boards • Etiquette/commenting • Marketing strategies: – Online presentation board – Contests – Promoting • Increase referral traffic/SEO • Measure Results • Q&A (c)Betterorganizedliving/Michele Cole 2
  • 3. Who is familiar with Pinterest? Who has a Pinterest account? Who has a personal account? Who has a business account? 3 (c)Betterorganizedliving/Michele Cole
  • 4. • A Virtual Pinboard • A way to organize and share what you find on the web in a visual format. • Create your own boards - browse and follow other people’s board(s). – Examples: recipe, wedding inspiration, and travel ideas • Connect via Twitter or Facebook • Add Photos (c)Betterorganizedliving/Michele Cole 4
  • 5. Upload photos or pin them to your board via a “Pin it” button on a website or in your toolbar. • “Repin”, “like” or comment on a pin. • Create & name your own boards. • Choose which board(s) you want to pin to. • Pinning links the photo and website. • Choose which photo on the site you want to pin. • Specify contributors. 5 (c)Betterorganizedliving/Michele Cole
  • 6. • Launched March 2010 / iPhone app in March 2011 • English, Spanish, Portuguese • Fasted site to reach the 10 million user mark. • As of Jan. 2012, more referral traffic to retailers than Twitter, LinkedIn, YouTube, and Google+ combined with 11.7 million unique users. • In March 2012, Pinterest became the 3rd largest social media network. 6 (c)Betterorganizedliving/Michele Cole
  • 7. In August 2012, Pinterest drove more traffic to websites than Bing and Yahoo combined. (Shareaholic) • Now there are over 23 million registered users. • As of August 10, 2012, you no longer need an invitation to join. • 83% are women • ages 25 – 44 • in the U.S. • with some college education and • $25,000 - $75,000 annual income • Pinterest in the Presidential Election 7 (c)Betterorganizedliving/Michele Cole
  • 8. 21% of Pinterest users have purchased an item found on the site. - Pricegrabber survey 2012 • Additional 37% of social media users saw items they wanted to purchase, but did not. - Bizrate Insights • Women make/influence >85% of buying decisions & >75% of online buying decisions. - Searchenginewatch.com • This summer MarthaStewart.com & Marthastewartweddings.com received more referral traffic from Pinterest than from any other social media site. • More men are using Pinterest due to Sports and Technology Boards. • Add’l Sources: She-Economy, Ms Smith Marketing, StartUpNation, Clickz, Inc.com, Girl Power Marketing, Catalyst, Forbes 8 (c)Betterorganizedliving/Michele Cole
  • 9. •Increase brand awareness •Online Store front for your products •Online Presentation Boards •Drive traffic •Increase sales •Get to know your customers •Conduct contests 9 (c)Betterorganizedliving/Michele Cole
  • 10. • Photos • Photo quality Which photo • Graphics would you • Video pin? • Banners/badges/buttons • Watermarking • “Pin it” button • “Follow Me” button (c)Betterorganizedliving/Michele Cole 10
  • 11. • Boards are more important than pins • Variety • Clear headings • Inspiration boards not billboards • Don’t go Pin Crazy! • Time your pins – Pingraphy.com 11 (c)Betterorganizedliving/Michele Cole
  • 12. • Give credit where credit is due • Follow your followers • Be respectful • Report Spam • Terms and Conditions 12 (c)Betterorganizedliving/Michele Cole
  • 13. • Be polite Good comments: • Positivity – Love it! – Nice. • Engage Better comment: • Give thanks This recipe looks • Mention a pin delicious. I can’t wait to • Delete spam/offensive make it! Do you think I comments could substitute the all purpose flour with whole • Respond to comments wheat flour? (c)Betterorganizedliving/Michele Cole 13
  • 14. Promotional Videos • Behind the Scenes Board • Staff Board • Events Board • Info/stats Board • Board for each branch of your business • Boards for your charities • What your business represents – families, etc. • Post PowerPoint presentations from Slideshare (c)Betterorganizedliving/Michele Cole 14
  • 15. • Contests • Ask customers to post photos of themselves with or using your products • Send link to Pinterest in newsletter & ask for comments • Price tag ($5.00 in description) (c)Betterorganizedliving/Michele Cole 15
  • 16. • Contest Board • Cross promote – social media/newsletters • Examples: – Carnival Cruises – Southern Living • Use Curalate – Likes – Repins – Comments – Impressions, etc. • Trial & Error (c)Betterorganizedliving/Michele Cole 16
  • 17. “Pin it” button • “Follow me” button • Pin from your webpage • Pin your business • Follow big name businesses • Cross promote Pinterest – through Twitter & Facebook (c)Betterorganizedliving/Michele Cole 17
  • 18. • Google now turns up Pinterest boards • Keywords/tags are important • Hashtags (#) to match Twitter • Link to your site in the description tag • Don’t hide your profile from search engines (c)Betterorganizedliving/Michele Cole 18
  • 19. • Google Analytics gives you more information from Pinterest than from Facebook • pinterest.com/source/username/ • Curalate.com • Pinerly.com (c)Betterorganizedliving/Michele Cole 19
  • 20. Recommend a Pin to a Pinterest User – Follow one of their boards – Type @username to find a user; then mention the pin in a comment or repin description – The user you mention will receive a notification • Top Businesses to Watch on Pinterest – HGTV, Real Simple, Martha Stewart, Starbucks, GE, Lowes, Whole Foods – These websites promote lifestyles over specific products • Top Pinterest Pinners – Jane Wang - #1 (mother of a co-founder) – Jennifer Chong - #2 ( 2 million+ followers) (c)Betterorganizedliving/Michele Cole 20
  • 21. • New members leveling off • Excitement is waning • Here to stay • Niche markets • More men are joining • Future Competition (c)Betterorganizedliving/Michele Cole 21
  • 22. Mashable.com • Socialmediatoday.com • Socialmediaexplorer.com • Socialmediaexaminer.com • Prdaily.com • Techcrunch.com • Searchenginewatch.com (c)Betterorganizedliving/Michele Cole 22
  • 23. Michele Cole michele@betterorganizedliving.com @betterorgliving Pinterest.com/betterorgliving (c)Betterorganizedliving/Michele Cole 23