1. Dr. Sebastian Fohrbeck Director, DAAD Regional Office for the US & Canada, New York Leslie Harlson DAAD Information Center San Francisco (Moderation) Guest expert : Megan Brenn-White , Managing Director, The Brenn-White Group
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13. Danke für Ihre Aufmerksamkeit! DAAD North America www.daad.org Sebastian Fohrbeck, [email_address] Leslie Harlson, [email_address] Your questions, please! The Brenn-White Group Megan Brenn-White www.brenn-white.com [email_address]
14. Fragebogen zum Webinar “Bildungsmarkt USA” Um zum Fragebogen zu gelangen, klicken Sie bitte HIER!
Notes de l'éditeur
(NIH minus 260 Millionen, NSF minus 53 Millionen Dollar)
der Rest in von amerikanischer Seite organisierten Semester- oder Kurzprogrammen
Megan will talk about the 2 nd point, so SF to just mention it
For every student who actually enrolls in a program, a certain number of “leads” will need to be generated. Of all the leads that request an application, have a conversation with someone at a recruitment fair, or sign up for an electronic newsletter, only a certain percentage will decide to apply. Of the students who decide to apply, only a certain percentage will be admitted. Of the students who are admitted, only a certain percentage will actually enroll. (And, of course, only a certain number will graduate, speak highly of your program, and become active alumni.) Website : Less is More, Your site should reflect what the users need, not the structure of your institution, Every page on your website should have a purpose and help a user complete a task (how to apply, contact somebody, overview of the institution) It also important to always include essential information such as tuition and fees (including information about DAAD and other scholarships), application deadlines and procedures, and the structure of any program. If the location is not that well known, it should be immediately clear that the program or the institution is in Germany. Timely replies, administrative flexibility, polite and friendly communications, and appropriate timelines are key considerations for students. There is a sense that every applicant counts and that their opinions are important.
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