SlideShare une entreprise Scribd logo
1  sur  20
Télécharger pour lire hors ligne
NHS Choices: an international model for
     public information on health


            Prof. Bob Gann
  Director of Partnerships & Strategy
              NHS Choices
      Department of Health, UK
Public demand for information: an international
phenomenon

When faced with a symptom:
• 75% of patients research their condition online before seeing doctor
• And 70% go online afterwards to learn more

Having found health information online:
• 55% changed their lifestyle or health behaviour
• 52% made a self-diagnosis
• 49% started an over the counter treatment

Study commissioned by Google
from research company OTX
Reported on CNN Health 4 October 2010
UK Government Policy

“Our vision is of an information revolution in which people
have the information they need to stay healthy, to take
decisions about and exercise more control of their care,
and to make the right choices for themselves and their
families”

Liberating the NHS White Paper July 2010
NHS Choices – strategic objectives
• Access to trusted health information for patients & public in England

• Make it easier to find, rate, choose and compare services

• Reduce avoidable contacts & increase appropriateness in primary care

• Support people to live healthier lives

• Help people manage their long term condition and social care needs

• Respond to demand for public information in public health emergency
NHS Choices www.nhs.uk

The National Health Service
website for patients in England

80,000 pages of information

150m visits a year




                                  Translate button on every page for 30 languages
                                  Used for these screenshots
Conditions & treatments

Evidence based, NHS branded information on 800 conditions & treatments

Multimedia formats including text, video, animations

Major databases of medicines & clinical trials
Positive health & prevention

Hundreds of interactive tools to support healthy lifestyles

Body mass index calculator most visited page on NHS Choices

Couch to 5K exercise podcast downloaded over 3million times
Health news

Behind the Headlines – looking at the evidence behind stories in popular
newspapers

1-2 stories analysed every day
Finding & using local services

Searchable directories of local health services

Links through to online transactions including hospital appointment bookings
& electronic prescribing
Provider profiles and patient ratings

Detailed profile pages for all healthcare providers – edited by providers
themselves within national template

Patients provide ratings & comments – “TripAdvisor for health”

Comments moderated before publication & providers notified so they can reply
Open data on clinical quality
NHS Choices pioneered opening up clinical performance of providers

Comparative scorecards in simple “Compare the Market” format which
consumers are used to in other areas of life

600 clinical indicators published including hospital infection rates, readmission
rates, mortality, waiting times etc.
Saudi e-health conference Bob Gann
What users look at
                                                                     34%
                                                     Treatments                                    16%
                            8%
                                                    & Conditions               NHS Service
                                 Live Well           3,880,445 visitors
                                                                               Directories
                                 846,098 visitors
                                                                                1,800,115 visitors

                                                                                                                            7%
      1%        Carers                                                                                     Front
                Direct                                                                                     page
              100,914 visitors                                                                           765,540 visitors


                                                                                                                                        7%
1%    Medical                                                                                                      Common
     advice now                                                                                                 Health Questions
      116,591 visitors                                                                                               751,842 visitors




            Behind the                                                                               NHS in                  4%
            headlines                                 Home Page                                      England
     2%       249,078 visitors                                                                       460,869 visitors




                                 Planners                                         Tools
                                 305,354 visitors                               338,570 visitors     3%
                                                    Scorecard
                            3%                        360,301 visitors


                                                                          3%
Driving up website traffic

Website optimised for best
search results on Google

Top of search results for wide
range of common health
terms

Biggest contributor to
increase in website traffic

Quality assurance – easier to
find good information than
bad
Building the evidence base

Research is beginning to show statistically
significant correlations between patient
ratings & more objective measures of
provider and physician quality



Associations Between Web-Based Patient Ratings and
Objective Measures of Hospital Quality
Greaves et al.
Archives of Internal Medicine.2012; 0:16751-2

The changing Landscape of Physician Quality Reporting:
Analysis of Patients’ Online Ratings of Their Physicians
Over a 5-Year Period
Guodong Gordon Gao et al
J Med Internet Res 2012;14(1):e38
Building the evidence base

Minor ailments make up fifth of all GP appointments,
account for 57m GP visits a year & cost NHS £2bn a year

37% of visitors to NHS Choices said they’d avoided the
need for a GP appointment

Use of NHS Choices website for primary care consultations
Murray et al
J R Soc Med Sh Rep 2011;2:56
Bridging the digital
divide

8.5 million people in UK
have never used the
internet

More likely to be older
people, people with
disabilities & people from
low incomes – those most
likely to need health care
services

Working through
intermediaries like libraries
& community groups
The mobile revolution

More mobile phones than people in
the world

23% of online surfing via mobile
device (27% of visits to NHS Choices)

50% of iPhone users have used their
phone to make a health related search

NHS Choices – site optimised for
mobile, health apps, find local
services, patient comment

Mobile Advertising Insights Report:
Health and Dating Using the iPhone
Greystripe., February 2010
Syndication: extending reach
& supporting innovation

Over 200 partners taking NHS
Choices content feeds (APIs) free
of charge to include in their own
sites                                                         Major portals
                                    Social networking sites

As many visits to NHS Choices
content via partners as to
www.nhs.uk




                                       Local NHS sites        Other countries
Thank you

For any questions please contact

bob.gann@dh.gsi.gov.uk
Twitter: Bob_Gann

Contenu connexe

Similaire à Saudi e-health conference Bob Gann

May 2013 NHS Choices satisfaction survey
May 2013 NHS Choices satisfaction surveyMay 2013 NHS Choices satisfaction survey
May 2013 NHS Choices satisfaction surveyNHSChoices
 
Benefits of using NHS Choices in conjunction with GP consultations
Benefits of using NHS Choices in conjunction with GP consultationsBenefits of using NHS Choices in conjunction with GP consultations
Benefits of using NHS Choices in conjunction with GP consultationsNHSChoices
 
Nhs.uk traffic and customer insights april 2013
Nhs.uk traffic and customer insights april 2013Nhs.uk traffic and customer insights april 2013
Nhs.uk traffic and customer insights april 2013Jonathon Carr-Brown
 
Transforming Urgent and Emergency Care: Safer, Better, Faster
Transforming Urgent and Emergency Care: Safer, Better, FasterTransforming Urgent and Emergency Care: Safer, Better, Faster
Transforming Urgent and Emergency Care: Safer, Better, Fastermckenln
 
Bob gann
Bob gannBob gann
Bob gann3GDR
 
The Health Center Program and the NHAS and VHAP
The Health Center Program and the NHAS and VHAPThe Health Center Program and the NHAS and VHAP
The Health Center Program and the NHAS and VHAPhealthhiv
 
LDI Health Policy Seminar with Jeffrey Brenner_ Bending the Cost Curve and Im...
LDI Health Policy Seminar with Jeffrey Brenner_ Bending the Cost Curve and Im...LDI Health Policy Seminar with Jeffrey Brenner_ Bending the Cost Curve and Im...
LDI Health Policy Seminar with Jeffrey Brenner_ Bending the Cost Curve and Im...Leonard Davis Institute of Health Economics
 
Health2 150416154304-conversion-gate01
Health2 150416154304-conversion-gate01Health2 150416154304-conversion-gate01
Health2 150416154304-conversion-gate01Adam Rex
 
Mobile Health at Ochsner: The Apple HealthKit and Epic EMR Integration
Mobile Health at Ochsner: The Apple HealthKit and Epic EMR IntegrationMobile Health at Ochsner: The Apple HealthKit and Epic EMR Integration
Mobile Health at Ochsner: The Apple HealthKit and Epic EMR IntegrationRahlyn Gossen
 
Digital or print medical journals readership data 2013
Digital or print medical journals readership data 2013Digital or print medical journals readership data 2013
Digital or print medical journals readership data 2013Gwen Riggs
 
Otn Ontario Telemedicine Network Pp 12 13
Otn Ontario Telemedicine Network Pp 12 13Otn Ontario Telemedicine Network Pp 12 13
Otn Ontario Telemedicine Network Pp 12 13gbekiari
 
Evaluating library support for a new graduate program: Finding harmony with a...
Evaluating library support for a new graduate program: Finding harmony with a...Evaluating library support for a new graduate program: Finding harmony with a...
Evaluating library support for a new graduate program: Finding harmony with a...NASIG
 
Amsa brenner slides
Amsa brenner slidesAmsa brenner slides
Amsa brenner slidesandreacamden
 
Centricity Healthcare Meaningful Use
Centricity Healthcare Meaningful UseCentricity Healthcare Meaningful Use
Centricity Healthcare Meaningful UseSage Growth Partners
 
Aaron Brizell - ECO 17: Transforming care through digital health
Aaron Brizell  - ECO 17: Transforming care through digital healthAaron Brizell  - ECO 17: Transforming care through digital health
Aaron Brizell - ECO 17: Transforming care through digital healthInnovation Agency
 
CCSN's Ontario Virtual Action Week: COVID-19 and Cancer Care - Wave 2
CCSN's Ontario Virtual Action Week: COVID-19 and Cancer Care - Wave 2CCSN's Ontario Virtual Action Week: COVID-19 and Cancer Care - Wave 2
CCSN's Ontario Virtual Action Week: COVID-19 and Cancer Care - Wave 2Canadian Cancer Survivor Network
 
Consumerism, Innovation and Best Practices to Thrive in the Future of Health
Consumerism, Innovation and Best Practices to Thrive in the Future of HealthConsumerism, Innovation and Best Practices to Thrive in the Future of Health
Consumerism, Innovation and Best Practices to Thrive in the Future of HealthJustin Barnes
 

Similaire à Saudi e-health conference Bob Gann (20)

May 2013 NHS Choices satisfaction survey
May 2013 NHS Choices satisfaction surveyMay 2013 NHS Choices satisfaction survey
May 2013 NHS Choices satisfaction survey
 
Benefits of using NHS Choices in conjunction with GP consultations
Benefits of using NHS Choices in conjunction with GP consultationsBenefits of using NHS Choices in conjunction with GP consultations
Benefits of using NHS Choices in conjunction with GP consultations
 
Nhs.uk traffic and customer insights april 2013
Nhs.uk traffic and customer insights april 2013Nhs.uk traffic and customer insights april 2013
Nhs.uk traffic and customer insights april 2013
 
Transforming Urgent and Emergency Care: Safer, Better, Faster
Transforming Urgent and Emergency Care: Safer, Better, FasterTransforming Urgent and Emergency Care: Safer, Better, Faster
Transforming Urgent and Emergency Care: Safer, Better, Faster
 
Bob gann
Bob gannBob gann
Bob gann
 
The Health Center Program and the NHAS and VHAP
The Health Center Program and the NHAS and VHAPThe Health Center Program and the NHAS and VHAP
The Health Center Program and the NHAS and VHAP
 
LDI Health Policy Seminar with Jeffrey Brenner_ Bending the Cost Curve and Im...
LDI Health Policy Seminar with Jeffrey Brenner_ Bending the Cost Curve and Im...LDI Health Policy Seminar with Jeffrey Brenner_ Bending the Cost Curve and Im...
LDI Health Policy Seminar with Jeffrey Brenner_ Bending the Cost Curve and Im...
 
Health2 150416154304-conversion-gate01
Health2 150416154304-conversion-gate01Health2 150416154304-conversion-gate01
Health2 150416154304-conversion-gate01
 
Mobile Health at Ochsner: The Apple HealthKit and Epic EMR Integration
Mobile Health at Ochsner: The Apple HealthKit and Epic EMR IntegrationMobile Health at Ochsner: The Apple HealthKit and Epic EMR Integration
Mobile Health at Ochsner: The Apple HealthKit and Epic EMR Integration
 
Digital or print medical journals readership data 2013
Digital or print medical journals readership data 2013Digital or print medical journals readership data 2013
Digital or print medical journals readership data 2013
 
Poison Center Services 2008
Poison Center Services 2008Poison Center Services 2008
Poison Center Services 2008
 
Otn Ontario Telemedicine Network Pp 12 13
Otn Ontario Telemedicine Network Pp 12 13Otn Ontario Telemedicine Network Pp 12 13
Otn Ontario Telemedicine Network Pp 12 13
 
Evaluating library support for a new graduate program: Finding harmony with a...
Evaluating library support for a new graduate program: Finding harmony with a...Evaluating library support for a new graduate program: Finding harmony with a...
Evaluating library support for a new graduate program: Finding harmony with a...
 
Amsa brenner slides
Amsa brenner slidesAmsa brenner slides
Amsa brenner slides
 
View From the North
View From the NorthView From the North
View From the North
 
Centricity Healthcare Meaningful Use
Centricity Healthcare Meaningful UseCentricity Healthcare Meaningful Use
Centricity Healthcare Meaningful Use
 
Aaron Brizell - ECO 17: Transforming care through digital health
Aaron Brizell  - ECO 17: Transforming care through digital healthAaron Brizell  - ECO 17: Transforming care through digital health
Aaron Brizell - ECO 17: Transforming care through digital health
 
CCSN's Ontario Virtual Action Week: COVID-19 and Cancer Care - Wave 2
CCSN's Ontario Virtual Action Week: COVID-19 and Cancer Care - Wave 2CCSN's Ontario Virtual Action Week: COVID-19 and Cancer Care - Wave 2
CCSN's Ontario Virtual Action Week: COVID-19 and Cancer Care - Wave 2
 
Consumerism, Innovation and Best Practices to Thrive in the Future of Health
Consumerism, Innovation and Best Practices to Thrive in the Future of HealthConsumerism, Innovation and Best Practices to Thrive in the Future of Health
Consumerism, Innovation and Best Practices to Thrive in the Future of Health
 
CCHP Overview
CCHP OverviewCCHP Overview
CCHP Overview
 

Saudi e-health conference Bob Gann

  • 1. NHS Choices: an international model for public information on health Prof. Bob Gann Director of Partnerships & Strategy NHS Choices Department of Health, UK
  • 2. Public demand for information: an international phenomenon When faced with a symptom: • 75% of patients research their condition online before seeing doctor • And 70% go online afterwards to learn more Having found health information online: • 55% changed their lifestyle or health behaviour • 52% made a self-diagnosis • 49% started an over the counter treatment Study commissioned by Google from research company OTX Reported on CNN Health 4 October 2010
  • 3. UK Government Policy “Our vision is of an information revolution in which people have the information they need to stay healthy, to take decisions about and exercise more control of their care, and to make the right choices for themselves and their families” Liberating the NHS White Paper July 2010
  • 4. NHS Choices – strategic objectives • Access to trusted health information for patients & public in England • Make it easier to find, rate, choose and compare services • Reduce avoidable contacts & increase appropriateness in primary care • Support people to live healthier lives • Help people manage their long term condition and social care needs • Respond to demand for public information in public health emergency
  • 5. NHS Choices www.nhs.uk The National Health Service website for patients in England 80,000 pages of information 150m visits a year Translate button on every page for 30 languages Used for these screenshots
  • 6. Conditions & treatments Evidence based, NHS branded information on 800 conditions & treatments Multimedia formats including text, video, animations Major databases of medicines & clinical trials
  • 7. Positive health & prevention Hundreds of interactive tools to support healthy lifestyles Body mass index calculator most visited page on NHS Choices Couch to 5K exercise podcast downloaded over 3million times
  • 8. Health news Behind the Headlines – looking at the evidence behind stories in popular newspapers 1-2 stories analysed every day
  • 9. Finding & using local services Searchable directories of local health services Links through to online transactions including hospital appointment bookings & electronic prescribing
  • 10. Provider profiles and patient ratings Detailed profile pages for all healthcare providers – edited by providers themselves within national template Patients provide ratings & comments – “TripAdvisor for health” Comments moderated before publication & providers notified so they can reply
  • 11. Open data on clinical quality NHS Choices pioneered opening up clinical performance of providers Comparative scorecards in simple “Compare the Market” format which consumers are used to in other areas of life 600 clinical indicators published including hospital infection rates, readmission rates, mortality, waiting times etc.
  • 13. What users look at 34% Treatments 16% 8% & Conditions NHS Service Live Well 3,880,445 visitors Directories 846,098 visitors 1,800,115 visitors 7% 1% Carers Front Direct page 100,914 visitors 765,540 visitors 7% 1% Medical Common advice now Health Questions 116,591 visitors 751,842 visitors Behind the NHS in 4% headlines Home Page England 2% 249,078 visitors 460,869 visitors Planners Tools 305,354 visitors 338,570 visitors 3% Scorecard 3% 360,301 visitors 3%
  • 14. Driving up website traffic Website optimised for best search results on Google Top of search results for wide range of common health terms Biggest contributor to increase in website traffic Quality assurance – easier to find good information than bad
  • 15. Building the evidence base Research is beginning to show statistically significant correlations between patient ratings & more objective measures of provider and physician quality Associations Between Web-Based Patient Ratings and Objective Measures of Hospital Quality Greaves et al. Archives of Internal Medicine.2012; 0:16751-2 The changing Landscape of Physician Quality Reporting: Analysis of Patients’ Online Ratings of Their Physicians Over a 5-Year Period Guodong Gordon Gao et al J Med Internet Res 2012;14(1):e38
  • 16. Building the evidence base Minor ailments make up fifth of all GP appointments, account for 57m GP visits a year & cost NHS £2bn a year 37% of visitors to NHS Choices said they’d avoided the need for a GP appointment Use of NHS Choices website for primary care consultations Murray et al J R Soc Med Sh Rep 2011;2:56
  • 17. Bridging the digital divide 8.5 million people in UK have never used the internet More likely to be older people, people with disabilities & people from low incomes – those most likely to need health care services Working through intermediaries like libraries & community groups
  • 18. The mobile revolution More mobile phones than people in the world 23% of online surfing via mobile device (27% of visits to NHS Choices) 50% of iPhone users have used their phone to make a health related search NHS Choices – site optimised for mobile, health apps, find local services, patient comment Mobile Advertising Insights Report: Health and Dating Using the iPhone Greystripe., February 2010
  • 19. Syndication: extending reach & supporting innovation Over 200 partners taking NHS Choices content feeds (APIs) free of charge to include in their own sites Major portals Social networking sites As many visits to NHS Choices content via partners as to www.nhs.uk Local NHS sites Other countries
  • 20. Thank you For any questions please contact bob.gann@dh.gsi.gov.uk Twitter: Bob_Gann