1. Going to the Toilet
in Web Analytics
(The Measurement Protocol)
Ben Grady
Web Analytics Wednesday – Canberra
wawcanberra.com

2. Traditional Uses
• Insights
– Customer demographics
– Keywords searched
– Social activity
• Page Quality
• Trending

3. Alternative Uses
• Manual QR Codes
– Tasks completed like changing window displays
– In store purchases to online refills
– Offline “present this flyer” redemptions.

4. Store uses
• Automated
– Measuring shop entry/exit points
– Hours of activity
– Measuring shop migrations
– Shop temperature
– Air quality.
– Till transaction rates
– Delivery Times

5. Office Uses
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First one in and last one out hours.
Detection of out of hour usage.
Temperature rates
Trends of breaks
Power usage per day
Delivery rates

6. Software Usage
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Trends of daily usage
Areas of usage
Depth of usage
Value to business
– Actions
– Times
– Costs

7. Software Usage
•
•
•
•
Trends of daily usage
Areas of usage
Depth of usage
Value to business
– Actions
– Times
– Costs