1. Marketing Management Defining Marketing for the Twenty-First Century

3. Adcock et al The right product, in the right place, at the right time, and at the right price’

4. Kotler 1980 Marketing is the human activity directed at satisfying human needs and wants through an exchange process’

5. Kotler 1991 ‘ Marketing is a social and managerial process by which individuals and groups obtain what they want and need through creating, offering and exchanging products of value with others’

10. Challenges of Today’s Organization Organization Bigness Diversification Globalization Govt. Interference Competition Information Change Science & Tech

12. Product Product Experiences Places Persons Services Goods Events Ideas Information Properties Organizations

27. Marketing Mix Price Mkt Mix Placement Promotion Product

30. Competing Marketing Concepts Marketing Concept Product Concept Marketing Concepts Production Concept Societal Marketing Selling Concept

34. Levels of Competition Competition Form Industry Brand Generic

36. Organization’s Environment Macro or Far Environment T echnological Factors S ocial Factors P olitical Factors E conomic Factors Near or Operating Environment Customers Clients Competitors Partners Suppliers ORGANIZATION

46. SWOT Analysis SWOT Analysis

59. Basis of Differentiation Product Image Channel Personnel Service

61. 4-103 Product Differentiation Performance Form Reliability Conformance Features Style & Design Product

63. 4-103 Service Differentiation Customer Training Ordering Ease Warrantee/ Guarantee Customer Consultation Delivery Miscellaneous Service

65. Personnel Differentiation 4-103 Personnel Differentiation Credibility Competence Responsiveness Reliability Courtesy Communication Personnel

67. Channel Differentiation Coverage Channel Expertise Performance

69. Image Differentiation Media Image Atmosphere Events Symbols

164. The Components of a Computerised MKIS Model Bank Data Bank Statistical Bank MKIS Display unit Marketing Manager