This is my presentation on Media Culture in Cultural Studies...

1. Topic: Media Culture as an effective tool in Cultural
Studies
Paper Name: Cultural Studies
Paper No.: 8
Name: Bhatt Urvi
Roll No: 32
Std: M.A.
Sem: 2
Submitted to: Department of English Maharaja
Krishnakumarsinhji Bhavnagar University

2. Cultural studies
Community
Cultural
Studies
Interests
Communication

3. Communication
Is about
Language
Discourse
Representation
Is produced by
Structures
Technology

4. * Advertising , marketing and
critique associated with media.
* Technologies of communication.
* Production and meaning
dissemination.
Media

5. Films
Films referred
to
Mass Media
Mass
Communication
Large
number
of people

6. Mass Media
Constitute a public space.

7. Reproduction
Media
Culture
Reproduces
Social
Values
Oppressions
Inequaliti
es

8. Media Culture
* Helps reinforce
* The hegemony
* Power of specific political
Cultural
* Economic group

9. Provocation
Media Culture Provocative
Example : Portrayal of
Pakistan

10. Cultural Studies

11. Popular Media
* Cultural studies of popular media
cultural involves:
* An analysis of the forms of
representation.
* An analysis of the political ideologies.
* An examination of the financial
sources/sponsors.
* An examination of the roles played by
other objects.

12. Cultural studies asks about
* The oppressive, unequal nature of
institutions.
* Possible resistance to oppressive
ideologies.
* Contemporary cultural studies of
media culture explores what is being
called ‘media Ecologies’.

13. Intersection
* Intersection of information
* Communication technologies
* Organizational behavior
* Human interaction

14. Exploration
Technol
ogy’s
ecology
Media
Culture
Marketing
Explorati
on

15. Marketing
Tools

16. Hindi Films
* We have to look at:
* The ‘star’ and his/her personality
* The tools
* The workers
* The language
* The audience
* The marketing the role of the state
* The reviews