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WHAT’S NEXT: GOAL-ORIENTED SOCIAL SOFTWARE Hutch Carpenter VP Product, Spigit @bhc3
…AS WE WERE SAYING IN BOSTON…@bhc3
GOAL-ORIENTED?
GOALS = PEOPLE EFFECTING CHANGE        Goal-oriented social software channels people’s resources –        cognitive, physi...
FRAME #1: SOCIAL MEETS CROWDSOURCING                      goal-         social     oriented     crowd-         software   ...
FRAME #2: SOCIAL MEETS ERP           Social                          ERP        knowledge                         process ...
GOALS GIVE STRUCTURE TO PARTICIPATION    Goal /gōl/: The outcome toward which effort is directed        Target            ...
Targets
TARGETS CLARIFY PARTICIPATION        social software    goal-oriented social software@bhc3
THESE AREN’T THE TARGETS YOU’RE LOOKING FOR@bhc3
TARGETS ARE TANGIBLE BUSINESS BENEFITS@bhc3
Rules@bhc3
‘RULES’ IS NOT A FOUR-LETTER WORD                               Participation and evaluation guide                       ...
DON’T VIOLATE THE GOLDEN RULE OF RULES@bhc3
AMAZING HAPPENS WITH JUST A FEW RULES                               Participants cracked a                               l...
Evaluation
PROGRESS REQUIRES EVALUATION    Allocation of    Assessment of fit     Application of  scarce resources   with stated goal...
NO, EVALUATION ISN’T RIGHT FOR ALL SOCIAL@bhc3
EVALUATION YIELDS RESULTS  1                             2                        3      Pocket Tales: An Online   Educati...
GOAL-ORIENTED IS DIFFERENT    Characteristic                      Classic Social      Goal-Oriented                       ...
THANK YOU            Hutch Carpenter            VP Product, Spigit            @bhc3
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GOAL-ORIENTED?

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  • Good explanation - I can use it for my work (social platforms for recruitment - where the goal is to meet, greet, connect and - maybe hire - people. Nice work. Best regards, Marianne Steen
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  • Thanks Gautam - too kind!
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