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Apple V/s Samsung brand
 INNOVATION
 INDUSTRIAL DESIGN
 INTEGRATED HARDWARE
& SOFTWARE
 SECURITY
 CREATING AN EXPERIENCE
CORE COMPETENCIES OF APPLE
 CUSTOMER LOYALTY
 PRODUCT QUALITY
 STATUS SYMBOL
 AESTHETICS (NO CLUTTER)
 CREATION OF BUZZ
FACTORS AFFECTING PURCHASE
Brand name is very
recognizable world
wide, associated with
quality and innovation
No good social
media use.
Popularity and
brand name gives
more opportunities
to take risk .
A lot of other
companies develop
similar plans
SWOT Analysis
Well diversified and
differentiated product
line, to meet changing
customer needs.
Focus on mass
market instead of
niche market
Strong customer
demand for
innovative products
and value added
features.
Increasing
competition ( apple).
SWOT Analysis
SAMSUNG V/S IPHONE
CONTENT MARKETING
Apple V/s Samsung brand
Apple sued Samsung Electronics Co. On 1st April 2011
Apple claimed that Samsung infringed 4 industrial design patents
and 3 utility patents.
Samsung countersued Apple in June 2011 saying that Apple
infringes on several of its patents.
Final verdict was in favour of Apple.
APPLE V/S SAMSUNG
CASE OVERVIEW
PRODUCT COMPARISON
Apple V/s Samsung brand

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Apple V/s Samsung brand

  • 2.  INNOVATION  INDUSTRIAL DESIGN  INTEGRATED HARDWARE & SOFTWARE  SECURITY  CREATING AN EXPERIENCE CORE COMPETENCIES OF APPLE
  • 3.  CUSTOMER LOYALTY  PRODUCT QUALITY  STATUS SYMBOL  AESTHETICS (NO CLUTTER)  CREATION OF BUZZ FACTORS AFFECTING PURCHASE
  • 4. Brand name is very recognizable world wide, associated with quality and innovation No good social media use. Popularity and brand name gives more opportunities to take risk . A lot of other companies develop similar plans SWOT Analysis
  • 5. Well diversified and differentiated product line, to meet changing customer needs. Focus on mass market instead of niche market Strong customer demand for innovative products and value added features. Increasing competition ( apple). SWOT Analysis
  • 9. Apple sued Samsung Electronics Co. On 1st April 2011 Apple claimed that Samsung infringed 4 industrial design patents and 3 utility patents. Samsung countersued Apple in June 2011 saying that Apple infringes on several of its patents. Final verdict was in favour of Apple. APPLE V/S SAMSUNG CASE OVERVIEW