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Ask the Pros:
 How to Manage Social
Media at Your Nonprofit
                         Allison Jones, Idealist
Will Nolan, Parent Project Muscular Dystrophy
                    Farra Trompeter, Big Duck
                     Amy Sample Ward, NTEN
                                     April 4, 2013
                                            bigducknyc.com
bigducknyc.com
#duckshop

@farra | @bigduck
@ajlovesya | @idealist
@amyrsward | @NTENorg
@parentprojectmd


                 bigducknyc.com
What we hope you will learn
today
•  How other nonprofits are successfully
   engaging their community online
•  Tips and tactics to improve your social
   media
•  What tools other organizations use




                                             bigducknyc.com
Who’s who?




             bigducknyc.com
54,000 fans
55,000 followers


9,000 fans
12,000 followers


13,000 fans
1,500 followers

                   bigducknyc.com
Who do you interact
with on social media?
How do you connect the
dots between your
different channels?

                   bigducknyc.com
What is the most
successful thing that
ever happened for your
nonprofit on social
media?

                    bigducknyc.com
What was your biggest
failure (so far) and what
did you do differently
after?


                       bigducknyc.com
What are some ways to
get your Executive
Director on board using
social as part of your
strategy?

                     bigducknyc.com
Do you try to use your
staff’s personal
passions and interests
in service of your
organization’s mission
in social media?
                     bigducknyc.com
Do you have a social
media policy or set of
guidelines? How do you
get staff to follow it?


                    bigducknyc.com
How much time do you
spend on managing
social media for your
nonprofit?


                   bigducknyc.com
What are the best ways
to raise money through
social media?




                    bigducknyc.com
What are the most
important metrics to
capture in measuring
social media and how
often do you review it?

                      bigducknyc.com
What is the best advice
anyone ever gave you
about social media?




                     bigducknyc.com
What do YOU
want to know?




                bigducknyc.com
Resources
•  Reports
  - Social Media Decision Guide
  - Social Media Policies Workbook
  http://www.idealware.org/topics/social-media
•  Blogs
  - www.bethkanter.org
  - www.johnhaydon.com
  - http://www.socialmediaexaminer.com
  - www.bigducknyc.com/blog
•  Groups
  - www.NTEN.org

                                                 bigducknyc.com
http://amazon.com   bigducknyc.com
SOCIAL MEDIA
                                                                                                 POSTING GUIDE

                   UNDERSTAND YOUR AUDIENCE                                                                        BEST PRACTICES

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                       B0:Y%h($%#:(*0i*8%U/(&$(%:(/#")&#8%%                                    h($%&2()4")8%B7()%&++%jK%&*4")K%"/%'0)R8%%

                       k"@D/(%1@#,8%M"%&/(%$7(,8%                                     0101     !"#$%(3(/,%"$7(/%+&,%-%
                       C")D$%;&#$(%,"@/%45(%"/%$7(0/#8%                                        <(#$%T/(`@()*,%$"%6($%&)+%R((:%'0R(#8%

                       c$D#%)"$%&''%&1"@$%,"@%                                                 a%:0*$@/(%0#%;"/$7%=]]]%;"/+#%
                       M7";%0)$(/(#$%0)%)((+#%"T%"$7(/#%)"$%g@#$%,"@/#8%                       B0:Y%X050$%+(:/(##0)6%")(#8%
                       C"%@)$"%"$7(/#d%                                                        B(''%6""+%#$"/0(#%
                       W$7(/#%'0R(%5()4")#%e%AB#%&#%5@*7%&#%,"@8%                              X(##%#$&4#4*#8%."/(%#$&R(7"'+(/%#$"/0(#8%
                       X050$%$7(%:'(&#%T"/%7(':%                                               b#(%&)&',4*#%;0$7%,"@/%'0)R#%
                       c+(&'',%R((:%$70#%1('";%$7(%=]J%5&/R8%                                  c)#067$K%6""+8%C&#71"&/+%"1#(##0")K%1&+8%
                       <(%/(#:")#03(%
                       A(#:")+%;0$70)%>I%7/#8%a05%T"/%'(##88%%                                                    BEST PRACTICES


                   PLAN    YOUR CONTENT                                                        C")D$%$/(&$%0$%'0R(%f&*(1""R%
                                                                                               V&/,%*")$()$%e%+")D$%&@$"L:"#$%1($;(()8%

                       S";%5@*7%45(%+"%,"@%7&3(j%                                              !"#$%&$%'(&#$%")*(%&%+&,%-%
                       <(%/(&'0#4*8%<'"*R%"@$%45(8%M4*R%$"%0$8%                                ."/(%0#%1(2(/%&)+%3&/,%45(#%#'067$',8%

                       .")$7',Y%*")$()$%#$/&$(6,%                                              M:&*(%"@$%,"@/%$;(($#%
                       cC%;7&$D#%*"50)6%@:8%M*7(+@'(%*&5:&06)#8%                               N"%5"/(%$7&)%=O7/%E(P*'@+0)6%Q/(:'0(#G8%

                       .")$7',Y%R(,%5(##&6(#%                                                  <(#$%UBAY%ZL[&5K%>:5K%?:5K%H:5%-%
                       C(i)(%R(,%5(##&6(#%T"/%*&5:&06)#%e%(3()$#8%                             E$(#$%,"@/#('TG%<&+Y%=&5L&5K%=]&5L=:5K%^L:58%

                       b#(%&)%(+0$"/0&'%*&'()+&/%                                              <(#$%AB#Y%)"")LI:5%-%
                       C";)'"&+%&%T/((%")(%&$%B":N"):/"i$#8*"5O(+*&'8%                         E$(#$%,"@/#('TG%<&+Y%<(T"/(%=]&5K%&_(/%:58%

                       l((R',Y%1&$*7%*")$()$%*/(&4")%                                   MaB%   B;(($%")%$7(%;((R()+%
                       .&P050m(%45(8%.0)050m(%5()$&'%6(&/%#70_#8%                              X(##%1@#,%5(&)#%6/(&$(/%UBA%1@$%'(##%AB#8%

                       M*7(+@'0)6%:"#$#%0)%&+3&)*(%W9%                                         9((:%0$%#7"/$%&)+%#;(($%
                       B0:Y%3&/,%450)6%#'067$',%&)+%&3"0+%Y]]%&)+%YH]8%                        <('";%=>?%*7&/&*$(/#%&''";#%5&)@&'%AB#8%

                       U7(*R%T((+#%&$%'(&#$%>P%:(/%+&,%                                        C")D$%1(%&%+";)(/%-%
                       cT%")',%>PK%$7()%50+%5"/)0)6%e%'&$(%&_(/)"")8%                          EFG%$;(($#%#7&/(+%HIJ%5"/(K%ELG%=HJ%'(##8%

                       S";%;0''%,"@%5(&#@/(%#@**(##j%                                          !'&*(%'0)R#%(&/',%E=OI%5&/RG%-%
                       B0:Y%M($%5(&#@/&1'(%6"&'#8%B/&*R%:/"6/(##8%                             S067(#$%:/"1&10'0$,%"T%UBA8%V(/,%()+%W9%&'#"8%
                                                                                      -%<&#(+%")%/(#(&/*7%1,%C&)%n&//(''&%72:YOO+&)m&//(''&8*"5%%

                                  cT%,"@%#7&/(%$70#%/(#"@/*(%:'(&#(%:/"30+(%&%'0)R%   BW!%NWN!AWfcBM%<k%UAach%VaN%9WAXaaA%
                                  $"%72:YOO$":)"):/"i$#8*"5O:"#4)6L6@0+(%                $":)"):/"i$#8*"5%%    */&06Q$":)"):/"i$#8*"5%




http://topnonprofits.com/posting-guide/                                                                                                             bigducknyc.com
Contact Allison
   allison@idealist.org
   linkedin.com/in/alljones
   twitter.com/ajlovesya

Contact Amy
  amy@nten.org
L linkedin.com/in/amysampleward
e twitter.com/amyrsward
                              bigducknyc.com
Contact Will
   will@parentprojectmd.org
   linkedin.com/pub/will-nolan/4/b77/a63
   twitter.com/parentprojectmd

Contact Farra
  farra@bigducknyc.com
L linkedin.com/in/farra
e twitter.com/farra
                                  bigducknyc.com
Contact Big Duck
  bigducknyc.com
  bigducknyc.com/blog
  facebook.com/bigduck
  twitter.com/bigduck




                         bigducknyc.com
Upcoming Workshops
4/24: Big Duck Webinar – Mobile Apps for
Nonprofits
4/25: NeighborWorks Webinar – How to
Create a Social Media Strategy
5/1: NTEN Webinar Series – How to Get
Campaign-Ready in 12 Months or Less:
Your Roadmap to Multichannel Success
http://www.bigducknyc.com/resources/
workshops


                                           bigducknyc.com
Thanks!




     bigducknyc.com

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Ask the Pros: How to Manage Social Media at Your Nonprofit

  • 1. Ask the Pros: How to Manage Social Media at Your Nonprofit Allison Jones, Idealist Will Nolan, Parent Project Muscular Dystrophy Farra Trompeter, Big Duck Amy Sample Ward, NTEN April 4, 2013 bigducknyc.com
  • 3. #duckshop @farra | @bigduck @ajlovesya | @idealist @amyrsward | @NTENorg @parentprojectmd bigducknyc.com
  • 4. What we hope you will learn today •  How other nonprofits are successfully engaging their community online •  Tips and tactics to improve your social media •  What tools other organizations use bigducknyc.com
  • 5. Who’s who? bigducknyc.com
  • 6. 54,000 fans 55,000 followers 9,000 fans 12,000 followers 13,000 fans 1,500 followers bigducknyc.com
  • 7. Who do you interact with on social media? How do you connect the dots between your different channels? bigducknyc.com
  • 8. What is the most successful thing that ever happened for your nonprofit on social media? bigducknyc.com
  • 9. What was your biggest failure (so far) and what did you do differently after? bigducknyc.com
  • 10. What are some ways to get your Executive Director on board using social as part of your strategy? bigducknyc.com
  • 11. Do you try to use your staff’s personal passions and interests in service of your organization’s mission in social media? bigducknyc.com
  • 12. Do you have a social media policy or set of guidelines? How do you get staff to follow it? bigducknyc.com
  • 13. How much time do you spend on managing social media for your nonprofit? bigducknyc.com
  • 14. What are the best ways to raise money through social media? bigducknyc.com
  • 15. What are the most important metrics to capture in measuring social media and how often do you review it? bigducknyc.com
  • 16. What is the best advice anyone ever gave you about social media? bigducknyc.com
  • 17. What do YOU want to know? bigducknyc.com
  • 18. Resources •  Reports - Social Media Decision Guide - Social Media Policies Workbook http://www.idealware.org/topics/social-media •  Blogs - www.bethkanter.org - www.johnhaydon.com - http://www.socialmediaexaminer.com - www.bigducknyc.com/blog •  Groups - www.NTEN.org bigducknyc.com
  • 19. http://amazon.com bigducknyc.com
  • 20. SOCIAL MEDIA POSTING GUIDE UNDERSTAND YOUR AUDIENCE BEST PRACTICES 9)";%,"@/%$&/6($%&@+0()*(E#G% B70)R%7(&+'0)(K%)"$%&/4*'(% B0:Y%h($%#:(*0i*8%U/(&$(%:(/#")&#8%% h($%&2()4")8%B7()%&++%jK%&*4")K%"/%'0)R8%% k"@D/(%1@#,8%M"%&/(%$7(,8% 0101 !"#$%(3(/,%"$7(/%+&,%-% C")D$%;&#$(%,"@/%45(%"/%$7(0/#8% <(#$%T/(`@()*,%$"%6($%&)+%R((:%'0R(#8% c$D#%)"$%&''%&1"@$%,"@% a%:0*$@/(%0#%;"/$7%=]]]%;"/+#% M7";%0)$(/(#$%0)%)((+#%"T%"$7(/#%)"$%g@#$%,"@/#8% B0:Y%X050$%+(:/(##0)6%")(#8% C"%@)$"%"$7(/#d% B(''%6""+%#$"/0(#% W$7(/#%'0R(%5()4")#%e%AB#%&#%5@*7%&#%,"@8% X(##%#$&4#4*#8%."/(%#$&R(7"'+(/%#$"/0(#8% X050$%$7(%:'(&#%T"/%7(':% b#(%&)&',4*#%;0$7%,"@/%'0)R#% c+(&'',%R((:%$70#%1('";%$7(%=]J%5&/R8% c)#067$K%6""+8%C&#71"&/+%"1#(##0")K%1&+8% <(%/(#:")#03(% A(#:")+%;0$70)%>I%7/#8%a05%T"/%'(##88%% BEST PRACTICES PLAN YOUR CONTENT C")D$%$/(&$%0$%'0R(%f&*(1""R% V&/,%*")$()$%e%+")D$%&@$"L:"#$%1($;(()8% S";%5@*7%45(%+"%,"@%7&3(j% !"#$%&$%'(&#$%")*(%&%+&,%-% <(%/(&'0#4*8%<'"*R%"@$%45(8%M4*R%$"%0$8% ."/(%0#%1(2(/%&)+%3&/,%45(#%#'067$',8% .")$7',Y%*")$()$%#$/&$(6,% M:&*(%"@$%,"@/%$;(($#% cC%;7&$D#%*"50)6%@:8%M*7(+@'(%*&5:&06)#8% N"%5"/(%$7&)%=O7/%E(P*'@+0)6%Q/(:'0(#G8% .")$7',Y%R(,%5(##&6(#% <(#$%UBAY%ZL[&5K%>:5K%?:5K%H:5%-% C(i)(%R(,%5(##&6(#%T"/%*&5:&06)#%e%(3()$#8% E$(#$%,"@/#('TG%<&+Y%=&5L&5K%=]&5L=:5K%^L:58% b#(%&)%(+0$"/0&'%*&'()+&/% <(#$%AB#Y%)"")LI:5%-% C";)'"&+%&%T/((%")(%&$%B":N"):/"i$#8*"5O(+*&'8% E$(#$%,"@/#('TG%<&+Y%<(T"/(%=]&5K%&_(/%:58% l((R',Y%1&$*7%*")$()$%*/(&4")% MaB% B;(($%")%$7(%;((R()+% .&P050m(%45(8%.0)050m(%5()$&'%6(&/%#70_#8% X(##%1@#,%5(&)#%6/(&$(/%UBA%1@$%'(##%AB#8% M*7(+@'0)6%:"#$#%0)%&+3&)*(%W9% 9((:%0$%#7"/$%&)+%#;(($% B0:Y%3&/,%450)6%#'067$',%&)+%&3"0+%Y]]%&)+%YH]8% <('";%=>?%*7&/&*$(/#%&''";#%5&)@&'%AB#8% U7(*R%T((+#%&$%'(&#$%>P%:(/%+&,% C")D$%1(%&%+";)(/%-% cT%")',%>PK%$7()%50+%5"/)0)6%e%'&$(%&_(/)"")8% EFG%$;(($#%#7&/(+%HIJ%5"/(K%ELG%=HJ%'(##8% S";%;0''%,"@%5(&#@/(%#@**(##j% !'&*(%'0)R#%(&/',%E=OI%5&/RG%-% B0:Y%M($%5(&#@/&1'(%6"&'#8%B/&*R%:/"6/(##8% S067(#$%:/"1&10'0$,%"T%UBA8%V(/,%()+%W9%&'#"8% -%<&#(+%")%/(#(&/*7%1,%C&)%n&//(''&%72:YOO+&)m&//(''&8*"5%% cT%,"@%#7&/(%$70#%/(#"@/*(%:'(&#(%:/"30+(%&%'0)R% BW!%NWN!AWfcBM%<k%UAach%VaN%9WAXaaA% $"%72:YOO$":)"):/"i$#8*"5O:"#4)6L6@0+(% $":)"):/"i$#8*"5%% */&06Q$":)"):/"i$#8*"5% http://topnonprofits.com/posting-guide/ bigducknyc.com
  • 21. Contact Allison allison@idealist.org linkedin.com/in/alljones twitter.com/ajlovesya Contact Amy amy@nten.org L linkedin.com/in/amysampleward e twitter.com/amyrsward bigducknyc.com
  • 22. Contact Will will@parentprojectmd.org linkedin.com/pub/will-nolan/4/b77/a63 twitter.com/parentprojectmd Contact Farra farra@bigducknyc.com L linkedin.com/in/farra e twitter.com/farra bigducknyc.com
  • 23. Contact Big Duck bigducknyc.com bigducknyc.com/blog facebook.com/bigduck twitter.com/bigduck bigducknyc.com
  • 24. Upcoming Workshops 4/24: Big Duck Webinar – Mobile Apps for Nonprofits 4/25: NeighborWorks Webinar – How to Create a Social Media Strategy 5/1: NTEN Webinar Series – How to Get Campaign-Ready in 12 Months or Less: Your Roadmap to Multichannel Success http://www.bigducknyc.com/resources/ workshops bigducknyc.com
  • 25. Thanks! bigducknyc.com