Digital Strategy and AI - ML for Executives Course. DutchMLSchool: 1st edition of the Machine Learning Summer School in The Netherlands.

1. Jeroen van der Velden
Machine Learning Summerschool 2019

2. Dr. Jeroen van der Velden
Associate Professor in Strategy
Director Center Strategy,
organisation and leadership
Strategic advisor
j.vdvelden@nyenrode.nl

3. Machine learning has great impact on the
strategic agenda of an enterprize and on society
The future is near and unclear
Machine learning and AI as a wicked problem
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4. 4
This is your last chance. After this there is no turning
back. You take the blue pill: the story ends, you wake
up in your bed and believe whatever you want to
believe. You take the red pill: you stay in Wonderland
and I show you how deep the rabbit hole goes." -
Morpheus (The Matrix, 1999)

5. THE END OF THE INDUSTRIAL AGE 1969
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6. 6
The first sign of the age of AI 1968
HAL 9000

7. 7
The fourth industrial wave (Davos, 2017)

8. Machine learning is an application of artificial
intelligence (AI) that provides systems the ability to
automatically learn and improve from experience
without being explicitly programmed.
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9. 9

10. “By 2029, AI will have human-level intelligence”
“2029 is the consistent date I have predicted
for when an AI will pass a valid Turing test
and therefore achieve human levels of
intelligence. I have set the date 2045 for the
‘Singularity’ which is when we will multiply
our effective intelligence a billion fold by
merging with the intelligence we have
created.”
2029 is the consistent date I have predicted
for when an AI will pass a valid Turing test
and therefore achieve human levels of
intelligence.

11. Source: http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html
our distorted view
2019

12. a more realistic view
2025 - 2029
Source: http://waitbutwhy.com/2015/01/artificial-intelligence-revolution-1.html

13. Virtual Beings
The “world’s first” AI news anchor has gone live in China

14. 14
Application of AI leads to
greater customer intimacy,
increasing competitive
advantage and improving
efficiency.
Gartner 2107

15. Machine learning
application areas
Bots, chatbots Conversational platforms
Analytics models
Smart objects, sensors
and environments
Gartner 2017

16. Machine learning
IMPACT on enterprise and society
Gartner 2017
WorkBusiness models
Safety & security
society
organization

18. IMPACT ON FUTURE OF WORK

19. A PARADIGM CHANGE FOR ORGANIZATIONS
environment
To design To adapt
volatilestable

20. HOW TO ORGANIZE?
Structure
Processes
Culture
Planned Emerging
Build on stability Build for change

22. Machine learning
Industry sectors are changing
(or going to change) fundamentally
Mobility
Finance
Health
Energy
Safety and security

25. 25

29. Interference between problems
Complexity
Uncertainty
Ambiguity
Conflict
Social constraints
…
Camillus (2008)

31. Wicked problems can not
be solved. You might be
able to tame them
Camillus (2008)

32. Do not only focus on
problems you solve with
AI but also on the
problem(s) AI may cause

33. Machine learning has great impact on the
strategic agenda of an enterprize and on society
The future is near and unclear
Machine learning and AI as a wicked problem
33

34. And now
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