1. Overall Market
Since e-commerce is at such a high rate, Demographics help identify your
company into smaller and more specific groups. One important Demographic that should
be noticed when were talking about travel and activities would be Income. Three main
topics that can promote my overall market for my business would be Age. This is the
most important demographic for most companies but particularly mine. Age has the
biggest factor on traveling and activity planning. We will target our market towards
people with the right Age, enough Income, and on family size. You need to be a certain
age to schedule hotels and set up activities, so being able to access this website can help
people from ages 18-75 to set up activities around hotels.
UrtimeUrfun.com feels that the age group that they should be marketing towards is
both males and females from ages that are mature enough to plan vacations and experiment with
activities. We will also be gearing our market toward families that can afford the activities that are
being provided. We will be targeting a family income from the minimum of $50,000. We feel this
level of Income is necessary because of total cost for hotel and activities; it can get into the high
price range. Most activities that are being presented by these near by parks consist of are family’s
of two or more people. We feel this is appropriate so businesses aren’t loosing money and
activities are affordable. We are trying to reach as much different groups as possible in the range
category. The median of a person is 42 years old. With our website trying to plan activities for
multiple age groups of people, we feel it’s necessary to range out our age group for our activities
from 12-50 years old. It is also proven that most regular web visitors are in a younger age

2. bracket, this being proven, most people would be more interested in travel and activities.
We used a marketing survey to show examples of how our business can be effective.