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Digital Marketing Final Presentation
1. New Media Marketing: Discount Tire Customer Conversion & Meaningful Consumer Relationships A New Media Success Story Bill Dunwoodie New Media Drivers License Summer 2009
5. Discount Tire Leading Tire retailer $2.5 Billion Sales* Over 700 Retail Locations Embraces New Media Marketing New Media Marketing Tire Industry Success Story * Tire Business Feb 2009
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9. New Media Marketing Step 2: Google & Search Optimization Smart New Media Marketing Companies: Provide Timely Marketing Message focused on conversion Google Search Example: Purchase Tires
10. New Media Marketing Step 3: Google Maps Smart New Media Marketing Companies: Provide Timely Marketing Message focused on conversion Google Maps Search Example: Purchase Tires
11. New Media Marketing Step 4: Social Networking: Facebook Creating Meaningful Customer and Employee Relationships Discount Tire 4 th of July Event Facebook
12. New Media Marketing Step 4: Social Networking: Facebook Discount Tire uses Facebook to educate consumers on rotating tires Good for consumers Good for Discount Tire
13. New Media Marketing Step 5: Social Networking: You Tube Discount Tire Uses You Tube for Meaningful Customer Relationships Famous “old lady commercial” Educational Videos
14. New Media Marketing Step 6 & 7: Social Networking: Discount Tire is currently not leveraging LinkedIn Twitter
![Traditional Media Marketing Purchase Funnel * Purchase Funnel Courtesy Steve Cissel CEO Media Inc ,[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)