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Leading the 24/7 Newsroom American Press Institute February 13-16, 2007 Reston, Virginia
 
 
 
Global Citizens ,[object Object],[object Object],[object Object],[object Object]
New Citizens Segment of community not served or underserved by our products ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BOSTON.COM Boston Globe web site
boston.com
Boston.com
Boston.com ,[object Object],[object Object],[object Object],[object Object],[object Object]
Boston.com ,[object Object],[object Object],[object Object],[object Object]
 
Boston.com blogs ,[object Object]
Boston Globe blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],Top Blogs (2.63 million page views in January 07) Local News 1.6 mil Business 388 thous Baseball 146 thous Football 76 thous
What’s working for boston.com? ,[object Object],[object Object],[object Object],[object Object]
Digital Storytelling Jay Small Director of online audience, E.W.Scripps Co. Videos, Soundslides, Photo galleries, Database When do we use what?
Reconsider the process of storytelling Comparing print to web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Know the difference between stories suited for different digital forms
The future ,[object Object],[object Object],[object Object]
Multimedia reporters ,[object Object],[object Object],[object Object],[object Object],[object Object],Equipment Most using MACS - iMovie (ease of use) Powerbooks with wireless broadband Upload from anywhere Work from the road
Good video storytelling Morning Call Video ,[object Object],[object Object],[object Object],[object Object]
More ways to communicate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How do we tell stories? Not so simple anymore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ventura County Times  (100,000) venturacountytimes.com Time stamped
Ventura County Blogs ,[object Object],[object Object],[object Object]
Road trip Washingtonpost.com
 
 
 
 
Case study nashuatelegraph.com
The Telegraph Nashua, NH
Where Nashua started  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nashuatelegraph.com
Readership & Revenue since 2006 ,[object Object],[object Object],[object Object],[object Object]
What’s working ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Roadblocks ,[object Object],[object Object],[object Object],[object Object],[object Object]
Coming right up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2008? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Wilmington News Journal Delawareonline.com
DOL AM Webcast ,[object Object],[object Object],[object Object],[object Object]
delawareonline.com
Photo Galleries
High School sports videos
News room ,[object Object],[object Object],[object Object],[object Object]
DO Mantra ,[object Object],[object Object],[object Object],[object Object]
DO Key to success ,[object Object],[object Object],[object Object],[object Object],[object Object]
Millennials rising The next generation of news readers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Millennial tech Skills ,[object Object],[object Object],[object Object],[object Object],[object Object]
Basic writing skills ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New Language
Basic work skills ,[object Object],[object Object],[object Object],[object Object]
Reaching Millennial readers ,[object Object],[object Object]
News for Millennials ,[object Object],[object Object],[object Object],[object Object]
Motivating Millennials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we can do ,[object Object],[object Object],[object Object],[object Object],[object Object]
Celebrate success ,[object Object],[object Object],[object Object]
Keys to success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More keys  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bottom line ,[object Object]
The Virtual Newsroom ,[object Object],[object Object]
Using the web to drive content
Allowing readers to submit content Letters, Briefs, press releases, scores, photos, etc.
 
Citizen Journalism Content produced by citizens 2021, citizens will produce 50% of news peer to peer
#1 Citizen Journalism site in world
50,000 citizen journalists
 
 
 
 
Why now? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who’s online? ,[object Object],[object Object],[object Object],[object Object],[object Object]

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