MKT228 - Social Media Tools - Intro Presentation
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MKT228 - Social Media Tools - Intro Presentation
- 1. Introduction to Social Media by Bill Jackson for MKT228
- 2. Side Note: I am Bill Jackson, Not Jackie Chan WHO AM I? Associate Marketing Manager for Auffenberg Dealer Group Social Media Professor at Southwestern Illinois College Social Media Instructor for Selsius Corporate Training by Bill Jackson for MKT228
- 3. Where Are We Going Analytics Get Engaged Social Networks Social Research Consumer Evolution by Bill Jackson for MKT228
- 4. Consumer Evolution Traditional Marketing Downfalls Advertising Outlook Consumer Engagement Emergence of Social Media by Bill Jackson for MKT228
- 5. What is Happening? Consumers aren’t listening anymore Want more than 1 sided messages Interruptive marketing has seen its day Interactive marketing is exploding But Why? The Consumer is Evolving by Bill Jackson for MKT228
- 6. The Audience Is… Selecting DVRs, YouTube, Hulu, etc. Creating w/ Social Media Evolving Consumers want life without They WANT the interruptions, nobody Conversation wakes up and hopes to be marketed too. They DON’T WANT To Be Attacked by Bill Jackson for MKT228
- 7. Social Media Usage is Exploding 3 out of 4 Americans use social technology 2/3 of the global internet population visit social networks Visiting social sites is ahead of personal email as the 4th most popular online activity 20% of all online activity is Social And, it’s growing at 3X the rate of the overall Internet* by Bill Jackson for MKT228 * Adapted from Nielsen, Global Faces & Networked Places, 2009
- 8. 93% OF SOCIAL MEDIA USERS BELIEVE A COMPANY SHOULD HAVE A PRESENCE IN SOCIAL MEDIA by Bill Jackson for MKT228 CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
- 9. 85% BELIEVE THAT A COMPANY SHOULD GO FURTHER AND ALSO INTERACT WITH ITS CUSTOMERS by Bill Jackson for MKT228 CONE, BUSINESS IN SOCIAL MEDIA STUDY, SEPTEMBER 2008
- 10. Social Research “Where did you eat People talk even when you dinner?” aren’t listening, especially online! “At Restaurant XYZ, WARNING: and it was awesome!” It may not be something you want too see, but it is definitely something you NEED to see. “I will have to try it out then!” by Bill Jackson for MKT228
- 11. They’re Talking “These conversations are going to occur whether you like it or not…you can learn from that, and you can be a better company by listening and being involved in that conversation.” Michael Dell by Bill Jackson for MKT228
- 12. What is Already Out There? Social Mention www.socialmention.com Google Alerts http://www.google.com/alerts Twitter Advanced Search www.twitter.com/search-advanced Who’s Talkin www.whostalkin.com Review Sites Google, Yelp, Bing, etc. by Bill Jackson for MKT228
- 13. Social Networks Where is the Party? How do I get to the Party? by Bill Jackson for MKT228
- 14. We will cover, Facebook, Twitter, LinkedIn YouTube, Blogs And Much More! by Bill Jackson for MKT228
- 15. Make Sure You Are There by Bill Jackson for MKT228
- 16. “If you build it they will come… by Bill Jackson for MKT228
- 17. by Bill Jackson for MKT228
- 18. It Takes ENGAGEMENT To Succeed by Bill Jackson for MKT228
- 19. Social Analytics Boss “What is the ROI?” Social Media Manager “Well, its kinda hard to explain” by Bill Jackson for MKT228
- 20. Facebook Insights Twitter 3rd Party Sites Hootsuite etc. Blogs Google Analytics It’s in the Numbers! A business must find out what is In Person working. Track-Able Sales Its not a shotgun technique, it’s Foot Traffic a sniper shot! Surveys by Bill Jackson for MKT228
- 21. Rome wasn’t build in a day. Search for the ROI Social Tools are often free, but TIME is not! Social Is similar to PR, sometimes ROI is The ROI of Social difficult to measure. What is the value of a “Like” or a “Follower”? ROI can take a long Can social be financially period of time. measured? by Bill Jackson for MKT228
- 22. Confused? Jump right in! Nobody learns how to swim by watching seminars and webinars! It is only the first day! by Bill Jackson for MKT228
- 23. Find me on Twitter @theBillJackson Facebook fb /bill.m.jaxson Old School bjackson@auffenberg.com by Bill Jackson for MKT228
Editor's Notes
- In the US 6 of the top 10 most trafficked sites are social media sites10 of 10 are capable of social sharing
- Over 300 social networking sites, but we are going to cover the two big ones.Other to consider looking into are:LinkedInYouTubeBlogs, etc
- SignUpKeep it shortKeep your brand in mindAre you a business or a person representing a businessFollow IntroductionPoint out the following:Compose a Tweet!TweetTweet w/ linkTweet w/ multimediaHashtagTrendingCreating ListsBackgrounds and ProfilesShow great business pagesAuffenbergCarsCocaColaKraftFoods
- Consumers buy from businesses they TrustBuild Trust through engagementCreate loyalty through engagementStimulate old customersRecruit New CustomersBeat your competition to the punchBuild the perfect consumer brand advocate with social media“If you build it they will come” NOTNo Consistency – be consistent, present and responsive, or don’t do it at allNo Plan or strategy for social media, no campaign is better than one with no planIt Takes Time to see a return on your social media effortsPermanent Ink – everything you write on social media sites are public and may be searchable foreverResponse Time – customers expect a response to a query within a short amount of time. Do not be slow to respond or not respond at all
- Virality of postsTiming - Morning, Noon, Night - Wednesday, and Saturday
- http://mashable.com/2010/11/05/calculate-roi-social-media/http://mashable.com/2011/03/03/social-media-roi-cycle/
- Google It!