The document discusses the use of social media for job seekers and recruiters. It provides information on popular social media sites like LinkedIn, Facebook, and Twitter and how they can be used at different stages of the hiring process. The document also discusses trends in social media use and provides best practices for companies to leverage social media, especially Twitter, for activities like marketing, customer service, and recruiting.
Twitter grew faster than any other Web site in May, when its unique visitors rose almost 1,500 percent year-on-year to 18.2 million, according to Nielsen Online. People who read this also read: People Who Like This Also Like * Yahoo adds tools to bolster search results 25857464 * Apple finds silver lining in verdict on green claims 25914948 * Y! Fan for iPhone 25908664 * RIM posts rare drop in BlackBerry subscriber growth 25896734 * AT&T squashes tethering surcharge rumors 25905640 * iPhone 3G S line: Scenes from a mall 25908806 Recommendations by Loomia People also spent significantly more time on Twitter, from an average of six minutes and 19 seconds in May 2008 to 17 minutes and 21 seconds last month. However, compared with April 2009, Twitter’s performance was more modest, as unique visitors increased 7 percent and average time per person actually dropping 1 percent, Nielsen Online said Friday. Facebook remained at the top of the heap among social networks with 144.3 million unique visitors globally in May, its seventh month in a row as the leader in this category after dethroning MySpace. Specifically in the U.S. Facebook also ranked first in May, its fifth straight month as number one, with 75.4 million unique visitors, an increase of 190 percent over May 2008, according to Nielsen Online.
“ It looks like a few people are creating content for a few people to read and share,” said Bill Heil, a graduate from Harvard Business School who carried out the work. “ This implies that Twitter’s resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network.” The study further discovered that only “half of all the people using Twitter updated their page less than once every 74 days” and most people only “tweet” once during their lifetime.