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What Makes a Media So Unique?
by Billy Koesoemadinata
Experienced Media Practice
A Media is Unique, if…

• It has differentiator(s).
• It has its own “tribe”.
• It has nationwide coverage.
• It’s owned by a millionaire/politician with
  high influence.
• It’s sold for millions of copy per edition, or
  being read by multi-millions of readers.
• It’s on top of mind of everyone.


    by Billy Koesoemadinata | http://billykoesoemadinata.com
Which way is easier?

• Make a difference, by having
  differentiator(s).




                        Photo by Sanja Gjenero at sxc.hu
   by Billy Koesoemadinata | http://billykoesoemadinata.com
The differentiator(s)

•   Columns
•   Special reports
•   Thematic Photo Galleries
•   “Scheduled” Photo Galleries
•   Serials




     by Billy Koesoemadinata | http://billykoesoemadinata.com
Columns




by Billy Koesoemadinata | http://billykoesoemadinata.com
Special Reports




by Billy Koesoemadinata | http://billykoesoemadinata.com
Thematic Photo Galleries




   by Billy Koesoemadinata | http://billykoesoemadinata.com
“Scheduled” Galleries




 by Billy Koesoemadinata | http://billykoesoemadinata.com
Serials




by Billy Koesoemadinata | http://billykoesoemadinata.com
Comments?

• Let’s discuss by mentioning me on twitter:
  @billykei, or mail me to
  billy.koesoemadinata@outlook.com with
  “Media Uniqueness” on subjects.




    by Billy Koesoemadinata | http://billykoesoemadinata.com
Sources

•   Columns:
    http://inet.detik.com/read/2012/12/28/080346/2128461/398/meng
    enal-latex-untuk-penulisan-artikel-ilmiah?id771108bcj
    http://www.nytimes.com/pages/opinion/index.html
•   Special reports:
    http://hiburan.plasa.msn.com/k-pop/27th-golden-disk-awards/
•   Thematic Photo Galleries:
    http://id.she.yahoo.com/foto/8-perubahan-seleb-terbaik-di-2012-
    slideshow/anne-hathaway-photo-2558636-222100653.html
•   “Scheduled” Photo Galleries:
    http://berita.plasa.msn.com/year-in-pictures/
    http://lipsus.kompas.com/kaleidoskop2012
•   Serials:
    http://news.detik.com/read/2013/01/02/125857/2131144/10/joko
    wi-beri-toleransi-pns-yang-belum-pakai-baju-betawi


      by Billy Koesoemadinata | http://billykoesoemadinata.com
Thanks.




      by Billy Koesoemadinata | http://billykoesoemadinata.com

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What Makes a Media So Unique?

  • 1. What Makes a Media So Unique? by Billy Koesoemadinata Experienced Media Practice
  • 2. A Media is Unique, if… • It has differentiator(s). • It has its own “tribe”. • It has nationwide coverage. • It’s owned by a millionaire/politician with high influence. • It’s sold for millions of copy per edition, or being read by multi-millions of readers. • It’s on top of mind of everyone. by Billy Koesoemadinata | http://billykoesoemadinata.com
  • 3. Which way is easier? • Make a difference, by having differentiator(s). Photo by Sanja Gjenero at sxc.hu by Billy Koesoemadinata | http://billykoesoemadinata.com
  • 4. The differentiator(s) • Columns • Special reports • Thematic Photo Galleries • “Scheduled” Photo Galleries • Serials by Billy Koesoemadinata | http://billykoesoemadinata.com
  • 5. Columns by Billy Koesoemadinata | http://billykoesoemadinata.com
  • 6. Special Reports by Billy Koesoemadinata | http://billykoesoemadinata.com
  • 7. Thematic Photo Galleries by Billy Koesoemadinata | http://billykoesoemadinata.com
  • 8. “Scheduled” Galleries by Billy Koesoemadinata | http://billykoesoemadinata.com
  • 9. Serials by Billy Koesoemadinata | http://billykoesoemadinata.com
  • 10. Comments? • Let’s discuss by mentioning me on twitter: @billykei, or mail me to billy.koesoemadinata@outlook.com with “Media Uniqueness” on subjects. by Billy Koesoemadinata | http://billykoesoemadinata.com
  • 11. Sources • Columns: http://inet.detik.com/read/2012/12/28/080346/2128461/398/meng enal-latex-untuk-penulisan-artikel-ilmiah?id771108bcj http://www.nytimes.com/pages/opinion/index.html • Special reports: http://hiburan.plasa.msn.com/k-pop/27th-golden-disk-awards/ • Thematic Photo Galleries: http://id.she.yahoo.com/foto/8-perubahan-seleb-terbaik-di-2012- slideshow/anne-hathaway-photo-2558636-222100653.html • “Scheduled” Photo Galleries: http://berita.plasa.msn.com/year-in-pictures/ http://lipsus.kompas.com/kaleidoskop2012 • Serials: http://news.detik.com/read/2013/01/02/125857/2131144/10/joko wi-beri-toleransi-pns-yang-belum-pakai-baju-betawi by Billy Koesoemadinata | http://billykoesoemadinata.com
  • 12. Thanks. by Billy Koesoemadinata | http://billykoesoemadinata.com