(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...
Megatrend
1. Megatrend
A single person can’t make a megatrend but can do innovation or invent something. When invention
or innovation is followed by large group of people for long time than it become megatrend.
For example- Use of internet is a megatrend and use Facebook is also megatrend. Development of
internet or Facebook is done by single person. Internet is a megatrend because it is used by the
people of whole world because internet is useful, accessible, and reliable for every people of the
planet earth.
Talking about Facebook it become megatrend because people are getting what they never expected.
It became a culture in people to talk with people who is in another country but not talking with
people who sit beside him/her. People talk in Facebook using internet without internet it is never
going to happen. Facebook is totally depend on trend of internet. This is what innovation is. One
trend is due to another.
Megatrend lasts for 7- 10 years or more than that.
When megatrends ends?
In my view megatrend ends when people want are changed or some other innovation/invention
overtake previous innovation/invention. Scientist have invented or discover that “people can
communicate with other people who live in another country without using any websites like
Facebook.” If this discovery becomes succeed and viral in the world then I think peole become less
dependent on social networking sites.
Use of google will end if all data will be in a single 4mm2 chip which is provided in every device
(mobiles, computer) as default.
In conclusion: We can make megatrend by providing facility/innovation/invention/discovery to long
term need of globe.