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I want to take this opportunity to tell you why you should be investing your budgets with Mobile Search on Bing Ads. Two things I want you to takeaway today.
Through Bing Ads you can get reach millions of mobile searchers on the Yahoo Bing Network We have the right mobile ad products that help deliver a great ROI.
Regarding our reach and volume:
With Bing Ads you will reach all major mobile operating systems (WP, iOS, Android) Did you know that 70% of YBN mobile queries are actually from iOS users
But we’re also continually driving mobile scale through strategic partnerships that you can ONLY access through Bing Ads
Bing’s partnerships with industry leaders like Apple, Amazon and Yahoo drive billions of mobile search queries and mobile search results page views.
Bing powers search for Siri on iOS devices, and was recently selected by Apple to power the newly redesigned Spotlight search feature in OSX
Bing is the default search engine powering web search for Amazon Kindle devices
And of course, since 2009, Bing has powered search results for Yahoo across desktop and mobile devices. And today, we continue to deliver results for millions of Yahoo’s mobile searchers. We’re powering the majority of mobile search queries on Yahoo.
We do power the YBN network. Gemini accounts for 3% of mobile impressions.
From Yahoo FAQ https://help.yahoo.com/adv/yahoo-ad-manager/yahoo-gemini-faqs-sol3139.html?impressions=true
What is the difference between the ads I buy on Bing Ads and those I buy on Yahoo Gemini? Yahoo Gemini is an ad marketplace to unify mobile search and native advertising for your campaigns across Yahoo’s mobile inventory. Currently, the ads you buy in Bing Ads for mobile search may appear in response to mobile queries on Yahoo web properties, including the top position. Yahoo also will show ads from Yahoo Gemini in response to mobile queries on Yahoo web properties. Use of Gemini as the source of ads for Yahoo mobile inventory is expected to increase as the marketplace develops. Native advertising across Yahoo mobile inventory is only available through Yahoo Gemini.
Should I opt out of mobile search on Bing Ads and just use Yahoo Gemini? No. We recommend that you use both Yahoo Gemini and Bing Ads. Microsoft is an important partner for Yahoo, and we work closely together as part of our Search Alliance.
As a result of our partnership mobile represents 30% of all queries across the Yahoo Bing Network
Sources: Bing internal data
Make no mistake, our partnerships are paying off - Bing Ads Mobile click volume is growing at over 100% YoY
Sources: Bing internal data
To tap into this significant and growing audience, Bing Ads has the mobile products you need to reach and convert mobile consumers
Our line up of mobile products is designed to help move consumers through their path to purchase – and deliver conversions for you.
By using our mobile ad products, extensions you can drive higher engagement. For mobile consumers, it is all about taking immediate actions in real-time and on-the-go. Guide consumers onto your ideal conversion path with Extensions.
Increase click- through rate and conversions Increase calls to your store Shorten the conversion funnel and improve profitability
What to do next?
Opt in to mobile across all you Bing Ads campaigns Expand your keyword coverage for mobile enabled campaigns/ad groups Adopt ad extensions.