4. Colour wheel
cannot be mixed
or formed by any
combination of
other colours. All
other colours are
derived from
these 3 hues.
Tertiary
Colors: Yellow-
orange, red-orange,
red-purple, blue-
purple, blue-green
& yellow-green
These are the colors
formed by mixing a
primary and a
secondary color.
Secondary Colors:
Green, orange and
purple
These are the
colors formed by
mixing the primary
colors.
6. In visual experiences, harmony is something that is
pleasing to the eye. It engages the viewer and it creates an
inner sense of order, a balance in the visual experience.
When something is not harmonious, it's either boring or
chaotic. Colour harmony delivers visual interest and a
sense of order.
In summary, extreme unity leads to under-stimulation,
extreme complexity leads to over-stimulation. Harmony is a
dynamic equilibrium.
10. N
E
G
A
T
I
V
E
TR
AI
TS
BEING CRITICAL AND JUDGEMENTAL
OVERLY ANALYTICAL
IMPATIENT AND IMPULSIVE
BEING EGOTISTICAL
AN INFERIORITY COMPLEX
SPITEFUL
COWARDLY
DECEITFUL
NON-EMOTIONAL
LACKING COMPASSION
11. PSY
CH
OL
OG
Y
MOOD
Positive
Curious
Creative
Warm
Happy
Stimulating
Optimistic
clear
ROOM
Kitchen –yellow increases the
metabolism and encourages
healthy cooking.
Yellow demands so much from the eye that a
yellow nursery is prone to making babies
cry
12. PERSONALITY/ EMOTIONS
Increase cheerfulness , warmth
Causes fatigue and strain on the eyes.
Makes babies cry
Stimulates mental processes
Stimulate nervous system
Encourages communication
MARKETING
Represents optimism
Used to grab attention of window
shoppers
Shows clarity
POLITICS
• Represents liberalism
13. WHAT DOSE YOUR FAVOURITE COLOUR TELLS ABOUT YOU?
Happiness ,energy ,adventure, warm
Are said to be cheerful, helpful, optimistic, and creative.
Have a sense of humour ,a vivid imagination and enjoy learning and
sharing knowledge.
Long for logical order and prefer to express your individuality by
using logic.
Wise ,warm and adventurous.
14. Europe – happiness , joy
Cowardice and weakness
Hazard warning
France – jealousy.
Greece – sadness.
Africa – reserved for those in high rank.
Buddhism - wisdom.
Jewish – star badges of the middle ages and post war
German and Poland.
YELLOW IN DIFFERENT CULTURE
15. Eastern - scared
imperial
China - scared
Imperial ,royalty
Honour
Masculine colour
India – scared and auspicious
Symbol of merchant
Burma – colour of mourning
Israel - to label Jews in middle ages.
Middle east - happiness and prosperity.
Japan – courage
Beauty and refinement
Aristocracy
cheerfulness
16. YELLOW AND RELIGION
CHRISTIANITY :
Colour of light ,used to represent divinity in Christian art.
Yellow light is not pure white , used to symbolize corruption and
degradation.
BUDDHISM:
Highest symbolic value – link with the saffron robes of monks.
Buddha chose this as a symbol of his humility and separation from
materialist society.
Signifies renunciation, desirelessness and humility.
Colour of earth – rootedness and the equanimity of the earth.
17. YELLOW AND OUR SENSE OF TASTE
Wonderfully sweet with firm and creamy flesh – bananas
The exceptional juiciness and vibrant tropical flavour of the
pineapple – balances the taste of sweet and tart
Juicy and sweet ,with a soft , buttery ,yet grainy texture-
cream coloured flesh of pear.
Mildly sweet flavoured and finely textured- winter squash-
it’s the important part of the diet of the American Indians
that they buried it along with the dead to provide them
nourishment on their final journey to the afterlife.
18. CHAKRA COLOUR :YELLOW IS THE COLOUR OF THE SOLAR PLEXUS
Plexus chakra also known as Manipura.This chakra is located near stomach area.
Linked to stomach , liver ,skin , large intestine ,muscular system, and solar plexus area.
Representative of vitality and will .
When this chakra is open , it acts to empower a person and help them to find their
personal strength .
It also help turn dreams and goals into reality.
19. ATHLETICS AND SPORTS
A yellow flag is used in car racing to signal caution . Cars must remain in their
current position when a flag is shown .
A penalty is indicated in football when a referee throws a yellow flag onto the
playing field.
20. COMPANIES AND BRANDS IDENTIFIED WITH YELLOW
• Midas
Stanley tools
McDonald's
21. YELLOW AND BUSINESS
The right shade of yellow can increase creativity and may be the best choice of colour
décor for those in creative field like graphic design.
Opt for pops of yellow in accessories and artwork.
The positive associates of yellow with happiness and fun can give consumers a warm
feeling about the band.
22. A place of welcome , a very common first destination
when friends and family are ushered into our home .For
that sense of openness , and for a hearty visual welcome
extroverted yellow colour can have a tremendous
positive impact.
LI
VI
N
G
R
O
O
M
23. Yellow activates the sense ,stimulate the appetite and
lets sunlight in, the use of yellow in kitchen is
legendary. This is one of the place where brightness is
valued the most.
K
I
T
C
H
E
N
24. Place of privacy , and
welcome solitude. Brighter
shades of yellow can be
brash, often conducive to
striking that comfortable,
private feeling. So when
decorating a bathroom with
yellow , think about the
earthier end of the yellow
spectrum; the deep gold , the
pale desert yellow ,the
golden browns.
B
A
T
H
R
O
O
M
25. Is a private space [home with in a home ].Yellow
can come in handy if you’re looking to make it a
brighter space .
B
E
D
R
O
O
M
26. During the tenth century in France , the
door of traitors and criminals were painted
yellow.
Yellow signifies “sadness "in Greece’s
culture and “jealousy” in France ‘s culture.
Yellow is psychologically the happiest
colour in the colour spectrum.
The comic book character green lantern
was afraid of yellow colour.
75% of the pencils sold in the united states
are painted yellow.
F
A
C
T
S
