SlideShare a Scribd company logo
1 of 23
BRAND OVERVIEW
The Freeman Family has been in the Beauty Industry for nearly a century. Freeman Cosmetics was founded in the 1960’s by Rick Freeman and Larry Freeman. Bio Creative Labs (BCL) was founded 12 years ago by Jason Freeman.  BCL is a leader in the professional beauty space, a dominant player in the salon market both domestically and internationally. As of 2011, BCL is  distributed in 62 counties worldwide. Our mission at BCL is to continue to be a dominant player  globally in the professional beauty field and bridge our products to be available to the masses.  Our History and Mission
BCL Brands
 Mass Brands
Salon-performance formulas Entry-level price points  Aggressive and creative promotional campaigns Worldwide and nationwide distribution Social Media and advertising programs Consumer promotions and sampling Petal Fresh Botanicals Why Petal Fresh Botanicals?
Petal Fresh Botanicals – Body Lotions ,[object Object]
Fresh Aloe Vera
Fresh Lilac
Lavender
Olive Oil Shea Butter
Pomegranate Berry
White Cherry Blossom
Cocoa Butter
White Gardenia10 Fluid Ounces  20.3 Fluid Ounces  R
Petal Fresh Botanicals – Body Washes ,[object Object]
Fresh Aloe Vera
Lavender
Pomegranate Berry
White Cherry Blossom
White Gardenia23.6 Fluid Ounces
Petal Fresh Botanicals – Facial Care ,[object Object]
Aloe &  Apricot Facial Scrub
Medicated Aloe & Apricot Deep Pore Cleansing Scrub

More Related Content

Viewers also liked (7)

Promotion Calendar 2011 - International Pro
Promotion Calendar 2011 - International ProPromotion Calendar 2011 - International Pro
Promotion Calendar 2011 - International Pro
 
Whitening technology
Whitening technology Whitening technology
Whitening technology
 
SPA Organics
SPA OrganicsSPA Organics
SPA Organics
 
Petal Fresh
Petal Fresh Petal Fresh
Petal Fresh
 
SPA Organics photo
SPA Organics photoSPA Organics photo
SPA Organics photo
 
Spa Organics Overview
Spa Organics OverviewSpa Organics Overview
Spa Organics Overview
 
Promotion Calendar 2011 - International Retail
Promotion Calendar 2011 - International RetailPromotion Calendar 2011 - International Retail
Promotion Calendar 2011 - International Retail
 

Similar to Bcl brand overview

Aim singapore
Aim singaporeAim singapore
Aim singapore
ofel_57
 
Troop 165 Fundraiser
Troop 165 FundraiserTroop 165 Fundraiser
Troop 165 Fundraiser
guest7d64620
 
Media_Kit_International_A4
Media_Kit_International_A4Media_Kit_International_A4
Media_Kit_International_A4
Vishal Naidoo
 
herbalcosmeticsfinalppt-130607052354-phpapp01 (2).pdf
herbalcosmeticsfinalppt-130607052354-phpapp01 (2).pdfherbalcosmeticsfinalppt-130607052354-phpapp01 (2).pdf
herbalcosmeticsfinalppt-130607052354-phpapp01 (2).pdf
VAIBHAVGAMBHIRE2
 
Herbal cosmetics final ppt
Herbal cosmetics final pptHerbal cosmetics final ppt
Herbal cosmetics final ppt
Vaibhav Katare
 
Glamore Halal Cosmetics
Glamore Halal CosmeticsGlamore Halal Cosmetics
Glamore Halal Cosmetics
andyleece
 

Similar to Bcl brand overview (20)

Petal Fresh Lotion Generic
Petal Fresh Lotion GenericPetal Fresh Lotion Generic
Petal Fresh Lotion Generic
 
Aim singapore
Aim singaporeAim singapore
Aim singapore
 
Troop 165 Fundraiser
Troop 165 FundraiserTroop 165 Fundraiser
Troop 165 Fundraiser
 
Danerously Beautiful
Danerously BeautifulDanerously Beautiful
Danerously Beautiful
 
Neha herbal cosmetics
Neha herbal cosmeticsNeha herbal cosmetics
Neha herbal cosmetics
 
Media_Kit_International_A4
Media_Kit_International_A4Media_Kit_International_A4
Media_Kit_International_A4
 
skincareguide_6x10
skincareguide_6x10skincareguide_6x10
skincareguide_6x10
 
PRESENTATION HERBAL COSMETICS.pptx
PRESENTATION HERBAL COSMETICS.pptxPRESENTATION HERBAL COSMETICS.pptx
PRESENTATION HERBAL COSMETICS.pptx
 
Herbal fairness cream by zuli
Herbal fairness cream by zuliHerbal fairness cream by zuli
Herbal fairness cream by zuli
 
Herbal fairness formulations by zuli
Herbal fairness formulations by zuliHerbal fairness formulations by zuli
Herbal fairness formulations by zuli
 
Melt & Pour Soaps Ingredients List - A Guide for Making your own Soap
Melt & Pour Soaps Ingredients List - A Guide for Making your own Soap Melt & Pour Soaps Ingredients List - A Guide for Making your own Soap
Melt & Pour Soaps Ingredients List - A Guide for Making your own Soap
 
Herbal Cosmetics
Herbal CosmeticsHerbal Cosmetics
Herbal Cosmetics
 
Essential oils presentation
Essential oils presentationEssential oils presentation
Essential oils presentation
 
herbalcosmeticsfinalppt-130607052354-phpapp01 (2).pdf
herbalcosmeticsfinalppt-130607052354-phpapp01 (2).pdfherbalcosmeticsfinalppt-130607052354-phpapp01 (2).pdf
herbalcosmeticsfinalppt-130607052354-phpapp01 (2).pdf
 
Herbal cosmetics final ppt
Herbal cosmetics final pptHerbal cosmetics final ppt
Herbal cosmetics final ppt
 
Opportunity Presentation Plan (AIM GLOBAL )
Opportunity Presentation Plan (AIM GLOBAL )Opportunity Presentation Plan (AIM GLOBAL )
Opportunity Presentation Plan (AIM GLOBAL )
 
Glamore Halal Cosmetics
Glamore Halal CosmeticsGlamore Halal Cosmetics
Glamore Halal Cosmetics
 
Herbal Cosmetics
Herbal CosmeticsHerbal Cosmetics
Herbal Cosmetics
 
Herbal cosmetics
Herbal cosmeticsHerbal cosmetics
Herbal cosmetics
 
BlackBox Cosmetics Products and Sales Opportunity
BlackBox Cosmetics Products and Sales OpportunityBlackBox Cosmetics Products and Sales Opportunity
BlackBox Cosmetics Products and Sales Opportunity
 

Recently uploaded

Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
WSO2
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Victor Rentea
 

Recently uploaded (20)

ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Platformless Horizons for Digital Adaptability
Platformless Horizons for Digital AdaptabilityPlatformless Horizons for Digital Adaptability
Platformless Horizons for Digital Adaptability
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
Architecting Cloud Native Applications
Architecting Cloud Native ApplicationsArchitecting Cloud Native Applications
Architecting Cloud Native Applications
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf[BuildWithAI] Introduction to Gemini.pdf
[BuildWithAI] Introduction to Gemini.pdf
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers:  A Deep Dive into Serverless Spatial Data and FMECloud Frontiers:  A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
Six Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal OntologySix Myths about Ontologies: The Basics of Formal Ontology
Six Myths about Ontologies: The Basics of Formal Ontology
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..Understanding the FAA Part 107 License ..
Understanding the FAA Part 107 License ..
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 

Bcl brand overview

  • 2. The Freeman Family has been in the Beauty Industry for nearly a century. Freeman Cosmetics was founded in the 1960’s by Rick Freeman and Larry Freeman. Bio Creative Labs (BCL) was founded 12 years ago by Jason Freeman. BCL is a leader in the professional beauty space, a dominant player in the salon market both domestically and internationally. As of 2011, BCL is distributed in 62 counties worldwide. Our mission at BCL is to continue to be a dominant player globally in the professional beauty field and bridge our products to be available to the masses. Our History and Mission
  • 5. Salon-performance formulas Entry-level price points Aggressive and creative promotional campaigns Worldwide and nationwide distribution Social Media and advertising programs Consumer promotions and sampling Petal Fresh Botanicals Why Petal Fresh Botanicals?
  • 6.
  • 10. Olive Oil Shea Butter
  • 14. White Gardenia10 Fluid Ounces 20.3 Fluid Ounces R
  • 15.
  • 21.
  • 22. Aloe & Apricot Facial Scrub
  • 23. Medicated Aloe & Apricot Deep Pore Cleansing Scrub
  • 24. Aloe & Cucumber Peel-Off Facial Masque
  • 25. Aloe & Pomegranate Clay Facial Masque
  • 26. Aloe & Lavender Facial Lotion6 Fluid Ounces
  • 27.
  • 37. Price Mart / High School Pharmacy
  • 39. Yosemite Wholesale Co dba Food Maxx
  • 41.
  • 42. Salon performance organic formulas at Entry level prices points for the category. Retails between $5.99 and $6.99. Distributed domestically in salons and independent natural product stores. Strong international distribution. August 2011 New clean Wholefood complaint formulas. Consumer promotions and sampling. Petal Fresh Organics Why Petal Fresh Organics
  • 43.
  • 46. Organics Lemon GrassShampoo and Conditioner Body Butter 16 Fluid Ounces 6 Fluid Ounces
  • 47. INGREDIENTS [ REFORMULATED ]Newly compliant with the Whole Foods “Whole Body” 2011 Standards CONDITIONER (Tea Tree) * Certified Organic WATER RASSICA ALCOHOL CETEARYL ALCOHOL BEHENTRIMONIUM CHLORIDE STEARYL ALCOHOL CETYL ALCOHOL POLYSORBATE 60 HELIANTHUS ANNUUS ( Sunflower ) SEED OIL ORBIGNYA OLEIFERA ( Babassu ) SEED OIL GLYCERINE MELALEUCA ALTERNIFOLIA ( Organic - Tea Tree ) LEAF OIL URTICA DIOICA ( Nettle ) EXTRACT *MELALEUCA ALTERNIFOLIA ( Organic - Tea Tree ) FLOWER/LEAF/STEM EXTRACT *CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) *EQUISETUM ARVENSE EXTRACT ( Horsetail ) *GLYCINE ( Soybean ) SEED EXTRACT OLEA EUROPAEA ( Olive ) FRUIT OIL *CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACT TOCOPHERYL ACETATE ( Gluten Free Vitamin E ) ARGANIA SPINIOSA EXTRACT ( Agran ) SALVIA OFFICINALIS ( Sage ) LEAF EXTRACT *BUTYRISPERMUM PARKII ( Shea Butter ) EXTRACT HELIANTHUS ANNUUS ( Sunflower ) SEED EXTRACT PANTHENOL ( Provitamin B 5 ) RETINYL PALMITATE ( Vitamin A ) FRAGRANCE / PARFUM D-LIMONENE PHENOXYETHANOL EHYDROACETIC ACID LINALOOL SODIUM BENZOATE BENZYL ALCOHOL CITRIC ACID SHAMPOO (Tea Tree) *Certified Organic WATER COCAMIDOPROPYL BETAINE SODIUM COCOAMPHOACETATE LAURYL GLUCOSIDE SODIUM COCOYL GLUTAMATE SODIUM LAURYL GLUCOSE CARBOXYLATE SODIUM LAUROYL SARCOSINATE DECYL GLUCOSIDE ORBIGNYA OLEIFERA ( Babassu ) SEED OIL COCO GLUCOSIDE MELALEUCA ALTERNIFOLIA ( Tea Tree ) LEAF OIL SERENOA SERRULATA FRUIT EXTRACT ( Saw Palmetto ) CHAMOMILLA RECUTITA ( Matricaria ) FLOWER EXTRACT ALOE BARBADENSIS LEAF JUICE ( Aloe Vera ) *MELALEUCA ALTERNIFOLIA ( Tera Tree ) FLOWER / LEAF / STEM EXTRACT *EQUISETUM ARVENSE EXTRACT ( Horsetail ) URTICA DIOICA ( Nettle ) EXTRACT *CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) *GLYCINE SOYA ( Soybean ) SEED EXTRACT *BUTYROSPERMUM PARKII ( Shea Butter ) EXTRACT ARGANIA SPINOSA EXTRACT ( Argan ) HYDROXYPROPYL METHYLCELLULOSE *CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACT POLYSORBATE 20 CITRIC ACID D-LIMONENE DEHYDROACETIC ACID LINALOOL BENZYL ALCOHOL FRAGRANCE / PARFUM PHENOXYETHANOL SODIUM BENZOATE BODY BUTTER (Tea Tree) * Certified Organic WATER GLYCINE SOJA ( Soybean ) OIL ORBIGNYA OLEIFERA ( Babassu ) SEED OIL HELIANTHUS ANNUUS ( Sunflower ) SEED OIL ISOPROPYL PALMITATE CETYL ALCOHOL STEARIC ACID GLYCERYL STEARATE SE CAPRYLIC / CAPRIC TRIGLYCERIDES PUNICA GRANATUM SEED OIL ( Pomegranate ) CURCUMA LONGA ( Turmeric ) ROOT EXTRACT THEOBROMA GRANDIFLORUM SEED BUTTER GLYCERIN *MELALEUCA ALTERNIFOLIA ( Tea Tree ) FLOWER/LEAF/STEM EXTRACT *EQUISETUM ARVENSE EXTRACT ( Horstail ) URTICA DIOICA ( Nettle ) EXTRACT *CAMELLIA SINENSIS LEAF EXTRACT ( Green Tea ) *GLYCINE SOJA ( Soybean ) SEED EXTRACT MELALEUCA ALTERNIFOLIA ( Tea Tree ) LEAF OIL ALOE BARBADENSIS LEAF JUICE ARGANIA SPINOSA EXTRACT ( Argan ) PUNICA GRANATUM FRUIT JUICE ( Pomegranate ) *CITRUS MEDICA LIMONUM ( Lemon ) PEEL EXTRACT *BUTYROSPERMUM PARKII ( Shea Butter ) EXTRACT LECITHIN UBIQUINONE ( CoQ -10 ) CHOLESTEROL SODIUM BENZOATE SODIUM HYDROXIDE FRAGRANCE / PARFUME D-LIMONENE DEHYDROACETIC ACID POLYSORBATE 60 BENZYL ALCOHOL LINALOOL PHENOXYETHANOL POTASSIUM SORBATE
  • 48. Certified Organic Petal Fresh Organics Spa Organics
  • 51. Customize Floor Displays Provide customer support with floor displays.
  • 53. Certified Organic salon brand made available to the masses Distributed throughout the U.S. and internationally One simple solution to meet each spa professional's service need; a complete package Unique to the category High quality, great performance Spa Organics Why Spa Organics?
  • 54. Anti-Aging Manicure System Distributed throughout the US and Internationally Easy To Use 4-Step Innovative System Unparalleled performance results, value and quality Personalized Promotions and Marketing Efforts Mani Sation Why Mani Sation?
  • 55. Aromatherapy Pedicure Treatment System Nationwide and Global Distribution Easy To Use 6-Step Innovative System Unparalleled performance results, value and quality Customized Promotions and Personalized Marketing Strategies Pedi Sation Why Pedi Sation?
  • 56.
  • 57.

Editor's Notes

  1. - In fact, for this launch we will have $12.7MM Gold Bond Ultimate Body Wash specific spending, which is on par with recent Body Wash launches- We will continue supporting our other Gold Bond lines though, and in total will have a media spend of $46.8MM.Let me tell you more about our consumer promotions…