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The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
The Revolt against the "Inefficiency Tax" in Digital Advertising
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The Revolt against the "Inefficiency Tax" in Digital Advertising

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Advertisers are revolting against wasting huge portions of their digital advertising budgets on “non-working media.” The process of buying digital advertising is notoriously inefficient; Google estimates we are wasting $3.6 million per hour using our current methods. In this session, we’ll dissect the problem, discuss implications, and present a path towards reform.

This presentation was given by Bionic Advertising Systems CEO, Joe Pych at the IAB Ad Operations Summit on November 3, 2014 at the Crowne Plaza Hotel in New York, NY.

Publié dans : Business
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