Presentation given at the 2018 ANA Media Leadership Conference on February 28, 2018 in Orlando, FL by Joe Pych, CEO of Bionic Advertising Systems.
Abstract: Over the past three years, Jon Mandel, K2, Ebiquity, and the ANA have raised awareness, spurred discussion, and presented a challenge of bringing more transparency, accountability, and control to advertising. What started as an investigation into rebates, has grown into an operating philosophy of better corporate governance. In this session, you’ll learn how one software company accepted the challenge and has struggled to bring this vision to reality.
42. Media Investment Data Pipe
A data feed that delivers
clean media investment
data to proprietary
databases and popular BI
systems such as Tableau
and Datorama.