8. WHY NATION BRANDING
• Countries, like corporations, have brands; reputations
that shape the decisions of foreign consumers and
investors
• These brands can be positive (“German
engineering”) or negative ….(?)
• Countries seeking to boost their exports, encourage
foreign investment, or attract tourists and talent need
to develop strong Nation Brands
9.
10.
11.
12. The idea of nation branding is an extended form of
‘place branding’. Nation branding focuses on the
nation as a whole — its people, culture and heritage,
products and exports, investment, climate, tourism
and so on.
13. Countries, like corporations, have brands;
reputations that shape the decisions of
foreign consumers and investors
These brands can be positive (“German
engineering”) or negative ….(?)
Countries seeking to boost their exports,
encourage foreign investment, or attract
tourists and talent need to develop strong
Nation Brands
14. WHO ‘BRANDS’ A NATION
EXTERNAL
CONSUMERS
GOVERNMNET
TOURISTS
MASS MEDIA
BUSINESSESCITIZENS
The Nation Branding Front Line
15. Most of the countries worldwide is “campaigning”
24. TOURISM Branding
• Lonely Planet ranked Bangladesh as the best value
destination for the year 2011.
• Bangladesh offers ample opportunities to tourists for
angling, water skiing, river cruising, hiking, rowing,
yachting, sea bathing as well as bringing one in close
touch with pristine nature.
25. How it helps !!
Brings new
investors
which will
open new
doors of
trade
Attract
presence
of global
communi
ty
Promote
tourism
26. 26
Every brand is a promise to be
demonstrated
«let visitors experience this
promise!»
A soft factors world!
29. Branding a Geographic Location
Region/
Country
Asia United States Japan Europe
Australia’s
Attributes
Big nature,
outdoors, city
life
Fun, diversity,
active,
adventure, live
it
Surprise,
undiscovered,
culture, lifestyle
Activity,
relaxation,
intriguing,
enriching,
diverse,
powerful,
memories
Campaign “Let the magic
begin”
“Holiday” “Country of
surprises”
“The sooner you
go the longer
the memories…”
Message Excitement,
shopping,
nightlife
Take a break
from work and
discover people
and islands
Fast-paced,
sophisticated,
cosmopolitan,
modern
Emotional,
appealing,
unique, travel
now
36. EXPORT Branding
• FORBES says Bangladesh is among the
countries most supportive of the free market,
and certainly the most free-market, trade-
oriented country surveyed in South Asia.
37. People Branding
• FORBES says we
ranked11th happiest
country in The
World's Happiest
Countries
Index, 2012 having
made material
improvements in
education and health
care in recent years.
38. World’s no. 1 All rounder
Sakib-al-Hasan
FIND more ‘People’ to Brand
Bangladesh
or
BUILD !
39. «The brand of a country has a direct impact on the wealth of the
nation and its ability to compete and grow in
the global economy.»
