Introduction about The Hindu news paper, readership, Market strategy, compitition etc.

1. THE HINDU
Prepared by :
Bipin yadav
(TYBMM-116)
Submitted to : Prof. Shubhangi Dharma

2. Logo and its Significance
 The Kamadhenu (a divine bovine-goddess described in Hindu mythology
as the mother of all cows) suggests auspiciousness (marked by success).
 The sun is the source of knowledge and vitality, a living force. India the
mother country.
 The elephant represents strength and power.
 The ‘shankh’ represents the voice of people.
 The lotus stands for purity and independence.
 The ‘Blades of Grass’ stand for multiplicity & fertility (the growing
popularity of the paper).

4. INTRODUCTION
 The Hindu is an English-language Indian daily newspaper.
 Headquarters at Chennai, The Hindu was published weekly when it was launched
in 1878, and started publishing daily in 1889.
 It is the second most circulated English-language newspaper in India, with average
qualifying sales of 1.39 million copies (as of December 2013).
 According to the Indian Readership Survey in 2012, it was the third most widely
read English newspaper in India (after the Times of India and Hindustan Times),
with a readership of 2.2 million people.
 The Hindu has its largest base of circulation in southern India, and is the most
widely read English daily newspaper in Kerala and Tamil Nadu.

5.  The Hindu became the first Indian newspaper to offer an
online edition in 1995 .As of November 2015, it is published
from 18 locations across nine states:
 Bengaluru
 Chennai
 DELHI
 Thiruvananthapuram
 Vijayawada
 Kolkata
 Kochi, Allahabad
 Mumbai. And in many more sates.

6. HISTORY
 The Hindu was founded in Madras on 20 September 1878 as a
weekly.
 About 80 copies of the inaugural issue were printed at Srinidhi
Press, Georgetown on one rupee and twelves annas of borrowed
money. Subramania Iyer became the first editor and
Veeraraghavachariar, the first managing director of the newspaper.
 The Hindu was one of the many newspapers of the period
established to protest the discriminatory policies of the British Raj.

7. ORGANISATIONAL STRUCTURE
The chart below shows the organizational structure of The Hindu
newspaper.

8.  Publisher - N. Ram
 Editor - Vacant
 Editor-in-chief - N. Ravi
 The Hindu Group is managed by the descendants of Kasturi Ranga Iyengar. As of 2010, there are
12 directors in the board of Kasturi & Sons—
 N. Ram, N. Ravi and N. Murali ,
 Nirmala Lakshman
 Nalini Krishnan
 Malini Parthasarathy
 Ramesh Rangarajan
 Vijaya Arun
 Akila Iyengar
 K. Balaji
 K. Venugopal and Lakshmi Srinath.

9. MEDIA OWNERSHIP

10.  Kasturi & Sons Ltd (KSL), is a 137-year old institution, most famously known for
The Hindu Group of Publications in India.
 With seven unique publications under its belt, it offers something substantial for
everyone.
 The Hindu, the most revered and respected daily in the country, boasts of an
extensive network of correspondents and covers news that is reliable and relevant.
 Its unparalleled reach and dominance makes The Hindu the undisputed No. 1
English daily in South India.
 The newspaper is carefully designed to ensure that sense is always placed ahead
of sensationalism in line with its historical journalistic values and traditions. The
Hindu’s editorial section is held in high regard for its balanced views and opinions,
effusing an independent editorial stance.

11. G. Subramania Iyer

12. CIRCULATION
 According to the Indian Readership Survey in 2012, it was the third
most widely read English newspaper in India (after the Times of India
and Hindustan Times), with a readership of 2.2 million people.
 The Hindu has its largest base of circulation in southern India,
especially in the states of Tamil Nadu and Kerala, and it is also the
most widely read English daily in Tamil Nadu and Kerala.
 It is printed at 20 locations across eight states.
 According to the ABC, the total circulation of The Hindu is
1,391,550 Daily. (as of DEC. 2013).

13. MARKETING STRATAGY
 Move First , Move Fast
 Continuous Innovation
 Smart – sensing future
 Constant Innovation like first to go Online, first to print in color etc.
 The Hindu uses modern facilities for news gathering, page
composition and printing.
 The Hindu’s editorial section is held in high regard for its balanced
views and opinions, effusing an independent editorial stance.

14.  Technology and innovation:
 In addition to editorial leadership, innovation and the use of latest
technology have been KSL's hallmarks.
 Be it in setting up its own printing press (1883), operating its own fleet of
aircraft to deliver newspapers to readers across South India.
 being the first in the world to install the state-of-the-art press (2005),
(Faster and better quality printing – pages 4 to 8). KSL continues to be an
industry leader.
 the strong quality content that Hindu has always been serving . It would
have not been possible for any other newspaper to make such claims.

15.  The Hindu has provided its readers a broad and balanced news
coverage, enterprising reporting and a sober and thoughtful
content.
 It has provided its country a model of journalistic excellence and
has fought for a greater measure of humanity for India and its
people.
 Its Correspondents stationed in the major capitals of the world
furnish The Hindu with world-wide news coverage... For its
championing of reason over emotion, for its dedication to principle
even in the face of criticism and popular disapproval, for its
confidence in the future, it has earned the respect of its
community, its country, and the world.

16. Key milestones:
 Sept 20, 1878 : Six young men start The Hindu as a weekly edition.
 April 1, 1889 : The Hindu becomes an evening daily.
 Nov 11, 1940 : The Hindu becomes a morning daily.
 July 15, 1978 : KSL starts The Sportstar a weekly magazine for Sports.
 Dec 1, 1984 : KSL starts Frontline a fortnightly magazine on current affairs.
 Jan 28, 1994 : KSL starts The Hindu Business Line, a business daily.
 April 18, 1996 : The Hindu Internet Edition launched.
 Sept 13, 2003 : The Hindu celebrates 125 years.
 Sept 20, 2012 : KSL launches The Hindu Centre for Politics and Public Policy.

17. Competitors
 Times of India
HINDUSTAN TIMES
Indian Express

18. The Hindu and Times Of India Ad Wars
 It all started in 2008, when Times Of India entered the Chennai newspaper
market, a market that was dominated by Hindu. Times Of India started off with
the Nakka Mukka – A Day In The Life Of Chennai campaign to reflect the
vibrancy and energy that Times Of India is going to bring about in Chennai.
 : Wake Up Chennai Times Of India Campaign
 Hindu has come back strongly with an integrated marketing campaign – TV,
print and internet. The ads laced with sarcasm on the third grade news doled
out by todays newspapers have already becoming a viral hit on thee social
media and Hindu has managed to convey its message very strongly, Stay ahead
of the Times.

23. Opportunities
Can use its Brand Image to spread to Pan India
circulation.
 Multi-lingual editions to penetrate into the rural
areas

24. Thank You…