9. Research
• Surveys prove that travelers want:
– More creative ways to share
– Recommendations
• Target Audience: People aged 20-30
10. Where the Money Comes From
• Ads
• Affiliation: Eztable, agoda, hotelscombined
• Upsell: Tour guides, drivers, etc…
11. Distribution Channels
• The Typical:
– Press release
– Social networking: Facebook, blogs, twitter, etc.
• Local Businesses:
– QR codes: For near fun places and coupons
– Provide campus tours after hours
– Anyone that needs a free tour guide
12. Why We are Different
Other Sites and Tools TakeMyRoute
• Google Map • Multi points & routes
• Trip Advisor • Connect the dots
• Tripit • Point check-in’s
• Trip Wolf • Others take your route