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Malcolm York
11 Step Blogging Guide
Step 1: Complete the
Blogging Worksheet
Relevant topics

Suitable for your audience

Interesting topics

Brainstorm

Guide

Top 10 etc
Step 2: Write a Blog
        Article
200 – 400 words

Select keywords

Be concerned about content

Don’t get distracted (adding links or pictures)

Focus on what your audience wants
Step 3: Add an Image

Now think about images

Where to find them

Be relevant

Match file name with Alt tag

Use images from Creative Commons
Step 4: Create Keyword-
 Rich Anchor Text Links

 Now add links

 1 or 2 is generally enough

 Link to external sites

 Example link there are five reasons for
 choosing a local marketing company in Lincoln
Step 5: Add a Call to
       Action

Every post should have a call to action

End of article

Ideally related to article

Promote your current relevant offers
Step 6: Create Key
Takeaways for Each
       Article
Should include 1 -5 key takeaways

Should stimulate comments

Close with a question if possible

Turn it into a lead generation machine
Step 7: Create
       Whitespace

White space is your friend

Avoid long paragraphs

Most readers skim

Relevant sub heads
Step 8: Bold Important
 and Compelling Text

Helps readers skim

Gives them an overview of the post

Search engines place more emphasis

Bolding will help your SEO
Step 9: Write a Strong
  Meta Description


Think of a META description as a 150 word
CALL TO ACTION

Speak to your SEO expert
Step 10: Tag the Article


 Make it easy to find by tagging

 No more than three tags per article

 Think of what you would use to summarise the
 post
Step 11: The Two
    Golden Rules of
      Frequency

Post at least once per week

Never on the same day
malcolmyork.co.uk/deal

    01636 302080

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11 step blogging guide

  • 3. Step 1: Complete the Blogging Worksheet Relevant topics Suitable for your audience Interesting topics Brainstorm Guide Top 10 etc
  • 4. Step 2: Write a Blog Article 200 – 400 words Select keywords Be concerned about content Don’t get distracted (adding links or pictures) Focus on what your audience wants
  • 5. Step 3: Add an Image Now think about images Where to find them Be relevant Match file name with Alt tag Use images from Creative Commons
  • 6. Step 4: Create Keyword- Rich Anchor Text Links Now add links 1 or 2 is generally enough Link to external sites Example link there are five reasons for choosing a local marketing company in Lincoln
  • 7. Step 5: Add a Call to Action Every post should have a call to action End of article Ideally related to article Promote your current relevant offers
  • 8. Step 6: Create Key Takeaways for Each Article Should include 1 -5 key takeaways Should stimulate comments Close with a question if possible Turn it into a lead generation machine
  • 9. Step 7: Create Whitespace White space is your friend Avoid long paragraphs Most readers skim Relevant sub heads
  • 10. Step 8: Bold Important and Compelling Text Helps readers skim Gives them an overview of the post Search engines place more emphasis Bolding will help your SEO
  • 11. Step 9: Write a Strong Meta Description Think of a META description as a 150 word CALL TO ACTION Speak to your SEO expert
  • 12. Step 10: Tag the Article Make it easy to find by tagging No more than three tags per article Think of what you would use to summarise the post
  • 13. Step 11: The Two Golden Rules of Frequency Post at least once per week Never on the same day
  • 14. malcolmyork.co.uk/deal 01636 302080