3. Step 1: Complete the
Blogging Worksheet
Relevant topics
Suitable for your audience
Interesting topics
Brainstorm
Guide
Top 10 etc
4. Step 2: Write a Blog
Article
200 – 400 words
Select keywords
Be concerned about content
Don’t get distracted (adding links or pictures)
Focus on what your audience wants
5. Step 3: Add an Image
Now think about images
Where to find them
Be relevant
Match file name with Alt tag
Use images from Creative Commons
6. Step 4: Create Keyword-
Rich Anchor Text Links
Now add links
1 or 2 is generally enough
Link to external sites
Example link there are five reasons for
choosing a local marketing company in Lincoln
7. Step 5: Add a Call to
Action
Every post should have a call to action
End of article
Ideally related to article
Promote your current relevant offers
8. Step 6: Create Key
Takeaways for Each
Article
Should include 1 -5 key takeaways
Should stimulate comments
Close with a question if possible
Turn it into a lead generation machine
9. Step 7: Create
Whitespace
White space is your friend
Avoid long paragraphs
Most readers skim
Relevant sub heads
10. Step 8: Bold Important
and Compelling Text
Helps readers skim
Gives them an overview of the post
Search engines place more emphasis
Bolding will help your SEO
11. Step 9: Write a Strong
Meta Description
Think of a META description as a 150 word
CALL TO ACTION
Speak to your SEO expert
12. Step 10: Tag the Article
Make it easy to find by tagging
No more than three tags per article
Think of what you would use to summarise the
post
13. Step 11: The Two
Golden Rules of
Frequency
Post at least once per week
Never on the same day