1.
Turning your customers into raving fans using
emails, blogs and social media posts.
Speaker - Liz Painter
Company - Comma Comma Copywriting
- Three things every business owner should be doing to
grow their business
- Why engagement marketing is exactly like
networking, but without having to leave the office
- The one thing you should never do if you want to win
over your clients and contacts.
There is a link at the end of this deck to the associated blog and webinar recording.

2.
ENGAGEMENT MARKETING:
TURNING YOUR CUSTOMERS INTO
RAVING FANS USING EMAILS,
BLOGS AND SOCIAL MEDIA POSTS
Liz Painter - Copywriter
liz@commacomma.co.uk

3.
1. Engagement marketing vs sales emails
2. Why email marketing is like skiing
3. What impact regular emails can have on your
business, especially if you repurpose them as blogs
and social media posts
4. Why you need to do this even if all your business
comes via word of mouth and referrals
5. GDPR
6. Where to start
What am I going to talk about?

4.
 NEVER make every email a sales email
 Build a relationship before you sell
 You need a high ratio of engagement emails to sales
emails
 If you don’t want to sell in your emails, you still need a
call to action
Engagement Emails vs Sales Emails

5.
Why email marketing is like skiing…

6.
The impact of regular emails
Meet Clare…

7.
The impact of regular emails
Meet Derek…

8.
The impact of regular emails
Meet Guy…

9.
1. Set goals
2. Take consistent action
3. Tell stories
My most successful clients…

10.
 “My business all comes via word of mouth”
 “My main source of leads is referral partners”
 “I don’t want to bombard people with emails”
 “I don’t know what to write about”
Do I need to send emails?

11.
 It’s likely that not much will change
 You should already be asking for permission
to email people
 Check what’s expected of you, but don’t
panic!
General Data Protection Regulation
(GDPR)

12.
 Target market – potential clients, referral partners or
both?
 How often to send your emails
 Making it easy – outsourcing the logistics and/or the
writing
 What to write about
Where to start?

13.
Why tell stories?

14.
 Educate
 Promote others
 Case studies
 Behind the scenes
 Answer common questions
What to write about…

15.
Change can be fast or slow…

16.
Email Nurture Academy

17.
Goals and taking consistent action

18.
Email “Yes please” to liz@commacomma.co.uk
Liz Painter
Copywriter at Comma Comma
www.commacomma.co.uk
liz@commacomma.co.uk
Email me if you’d like a guide to
creating a content calendar…

19.
1. Set goals
2. Take consistent action
3. Tell stories
My most successful clients…

20.
BizSmart aims to help business owners of small and medium sized businesses to create
value and scale their businesses through sound practical business support by providing
insight, Clarity combined with a real determination to help you succeed.
You can access webinars and presentations like this and more besides through our
SmartRoom service here
You can read the associated blog and listen to a live recording of this presentation by
clicking here
You can read Liz’s profile here

21.
•Need a sounding board for your ideas?
•Need to know what to prioritise?
•Want someone to challenge your assumptions?

22.
BizSmart –
Where Smart people go to surround themselves with other
Smart people, to gain business success.www.biz-smart.co.uk