2. Product / Service Offerings MARKETING SUPPORT 2 PERFORMANCE IMPROVEMENT Market Research Product Integration Segment Analysis Platform Studies LHI Training Lab Optimization Lab Design PRODUCT DEVELOPMENT SERVICE & SALESSUPPORT Market Potential PMA Support Service Optimization Sales Tools
3. Marketing Support 3 MARKETING SUPPORT PORTFOLIO Market Research Understand your customers and the environment. Nexus obtains data like no other consulting company because we go beyond focus groups and surveys to obtain site specific details and data. Market Research Product Integration Segment Analysis Platform Studies Differentiation Criteria Product Integration What is the real impact of new automation, testing or a new analyzer? Nexus will quantify the impact on the lab or testing operation for marketing collateral or for use in a sales tool. Segment Analysis Understand the strengths, weaknesses, opportunities and threats of your product against the competition to effectively sell and market your solution. Platform Studies Understand the SWOT and the detailed time requirements for operating your product. Discover if the customer is using the product differently than it was designed or they have created best practices.
4. Performance Improvement 4 PERFORMANCE IMPROVEMENT PORTFOLIO Lean Certification Customers understand the basic of Lean and six sigma and competitors use this knowledge to better position their products. Lean certification through LHI can keep your sales force in the game. LHI Training Lab Optimization Lab Design Lab Optimization Nexus has extensive experience in working with lab management and healthcare companies at all levels to implement the continuous improvement philosophy, from better patient turnaround times to improved accounts receivables. Nexus can help you to help your customers. Lab Design Nexus has extensive laboratory design experience. We have assisted hundreds of lab operations through the design process, creating lab designs that fit the Lean operations mold and maintain sound logistics.
5. Service & Sales Support 5 PORTFOLIO Service Optimization Service projects incorporate continuous improvement concepts and our experience to help position service reps and ensure quality processes. Sales Tools Nexus sales tools range from proposal software tools used by the sales force to positioning software that can help the sale representative send a consistent message on product strengths. SERVICE & SALESSUPPORT Service Optimization Sales Tools
6. Product Development 6 PORTFOLIO Market Potential Nexus can help you understand the market potential for new products and services. With our extensive network of partner labs and thought leaders we can coordinate the research required to make informed decisions. PMA Support Premarket Approval is a process that is often too expensive. Nexus has experience collecting data efficiently and supporting the PMA effort to bring products to market sooner. PRODUCT DEVELOPMENT Market Potential PMA Support
