Generic cable pak presentation

2.  What Is it & Why Do It
 Digital Delivery to Hundreds of Cable Outlets
 Dedicated Fulfillment Website
 Multi-Wave Promotion
 Evaluation

3. What Is It:
Multi-client campaign compilation model for
distributing TV PSAs digitally
Why Do It:
 Lowers cost for participants
 Productive use of PSA resources
 Provides cable systems with programming
options
 Excellent client cost-benefit

4. Digital Delivery
 Delivery of digital files and collateral
 Two delivery platforms
 Immediate access to PSAs
 Industry leading partner & technology
 Custom formatted files
 Safe and approved download site

5. New Dedicated Website
 Direct link
 Home page featuring participating
campaigns
 www.GoodwillCablePak.com

6. Website Contents
 Client summary
 Campaign description
 Viewable files
 Broadcast PSA download instructions

7. Website Contents
 Campaign preview & download options

8. Promotion
Wave 1
 Hard copy/online 4-page newsletter
 Sent to hundreds of local cable and
PBS stations
 Provides download links
 Provides rationale for usage

9. Promotion
Wave 2
 Blast email sent to all CablePAK outlets
 Provides download links
 Provides rationale for usage

10. Promotion
Wave 3
 Hard copy direct mailer sent to all
cable outlets
 Includes an evaluation BRC

11. Campaign Evaluation
 Sign in procedures same with new website
 On your portal click on CablePAK
 View Report

12. Campaign Evaluation
 Two follow-up reminder mailings