An overview of Social Media and how it can impact volunteer organizations.

1. Getting
practical with
social media
again.

2. WHAT IS SOCIAL MEDIA

3. SOCIAL
MEDIA IS
LIKE SAND.
Yo u c a n p l ay
w i t h i t , h av e
fun with it, but
s o m et i m e s i t
g et s i n to yo u r
u n d e r we a r a n d
becomes ver y
a n n oy i n g .

4. BUT IN REALIT Y, IT’S NOT
In other words, a
fancy way to
describe the zillions
of conversations
people are have
online 24/7. Some
of which are about
you.

5.  Social Networking.
Facebook , Twitter, Pinterest
I n te r a c t b y a d d i n g f r i e n d s , c o m m e n t in g o n p r o f i l e s ,
j o i n i n g g r o u p s a n d h av i n g d i s c us s i o n s .
 Social Bookmarking. WHAT IS
Del.icio.us, Blinklist, Simpy
Interact by tagging websites and searching through websites IT?
bookmarked by other people. A h o s t o f s o c i al
 Social News. media
options, each
Digg, Propeller, Reddit tailored
I n te r a c t b y v o t i n g f o r a r t i c l e s a n d c o m m e n t in g o n t h e m . to wa r d s t h e
 Social Photo and Video Sharing. c u s to m e r s
c o m m uni c a t i o n
YouTube, Flickr, Picasa style.
I n te r a c t by s h a r i n g p h o to s o r v i d e o s a n d c o m m e n t i n g o n
user submissions.
 Wikis.
Wikipedia, Wikia
I n te r a c t b y a d d i n g a r t i c l e s a n d e d i t i n g ex i s t i n g a r t i c l e s .
 Location Games/Deals
(4Square Places, SCAVNGR)
I n te r a c t io n s t h r o u g h g a m e s , s p e c i a l s a n d d e a l s

6. WHY SHOULD WE CARE?

7. WHO IS USING SOCIAL And why
should you
MEDIA? care?

8. EVERYONE?
Luxury Brands – Burberry

9. WHO IS USING SOCIAL MEDIA
 Early Adopter
 Uses everything
 Results: 800,000 on Twitter and over 11 .6 million on
Facebook, while it’s YouTube channel has received over 12
million views.
 The company has seen its profits increase by 21% .

10. MERCEDES
 Beyond marketing: giving customers added functionality.
 Alerts drivers of empty parking spaces as you approach them.
 Social media campaign ran last December, making use of a
Twitter feed powered by a fleet of Mercedes cars driving
around looking for empty parking spots.
 When an empty space was found, a tweet would be
automatically sent through the Tweet Fleet account.

11. MERCEDES
 Does this sell more cars?
 Does it improve profitability?
 Does it build the
brand?

12. BRANDING
 Toyota--YouTube mini-series featuring the Sienna Family

13. BRANDING
 Toyota generated more than 8.3 million impressions.
 Engaged views attained through social sharing.
 When people share your commercial with their friends, they’re
reinforcing your marketing for you, and it’s the best kind.

14. BRANDING
 Old Spice
 YouTube campaign -- more than 140 million impressions

15. BRANDING
 Helped sales increase 55% in three months, and 107% during one
month alone after launch.
 Campaign Success--set up so it could quickly respond to viewers’
comments about the videos.
 Engaged the viewers in the videos, Old Spice improved the stickiness
of the campaign and, best of all, enhanced the viral nature of it.

16. E-COMMERCE
 Drive people to a landing page on your website where they can
buy your goods.
 Do what Dell does. It tweets about special promotions for its
followers on Twitter.
 Right now, the DellOutlet account has 1 .5 million followers.
 Translates into $25,000 in revenue per day…per tweet.

17. RESEARCH
 Starbucks --engages customers in a dialogue.
 MyStarbucksIdea.com. – visitors asked to provide new ideas to
Starbucks on ways to improve the brand. Visitors can share ideas,
vote on which ideas they like the best, discuss the ideas that have
been submitted, and even see the results of their suggestions in
action.
 The bottom line is there are plenty of ways to keep your finger
on the pulse of your community’s needs, using social media
tools that are readily available to both you and the Fortune
500.

18. CUSTOMER RETENTION
 Comcast and Southwest Airlines --
 Communicate via Twitter, Facebook and other social media
platforms to help solve customer service issues .
 They communicate via Twitter and other platforms right back
to their customers.

19. LEAD GENERATION

20. ATMIDWEST.COM
JUNE 21 , 2012