8. Transformations
8 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Image http://topwalls.net/3d-girls-butterfly-green-hair/
Montag, 10. September 12
9. Manage your Presence,
not your Content
9 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Image: http://queernewyorkblog.blogspot.ch/2011/09/good-ol-reliable-nathans.html
Montag, 10. September 12
10. Virtual Presence Management
Integration CMS Publishing
10 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
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11. CMS: UI for a Set of Core Services
repository storage
publishing / STK
scalability
security
data import / caching
observation
workflow / BPM
… (many more)
11 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Montag, 10. September 12
12. Integration
Spring Integration: Blossom
Grails Integration: Maglev
Java Platform
Data Module, Importer
12 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Montag, 10. September 12
13. Multi-Channel Publishing
STK
• Web Templates –Desktop
• Mobile Templates – Tablets, Smartphones
Many others
• Newsletter
• Point of Sales
• Mobile Apps
• …
13 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Montag, 10. September 12
14. Another Transformation:
Mobile Revolution
14 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Image http://cdnblog.catchpoint.com/wp-content/uploads/2011/10/worlds_busiest_airport_wallpaper_abxho1.jpg
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15. Mobile knowledge workers currently
account for more than 60% of the total
workforce in Brazil, Germany, India and
Japan and more than 70% of the total
workforce in the United States
Infotrends Jan 2011
15 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Montag, 10. September 12
16. Mobile applications will drive major
transformation in the way businesses
operate by delivering … relevant
information to employees and customers
Gartner:“Effects of Mobility on Information Management”
16 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Montag, 10. September 12
17. Training Mobile Productivity
Professionals
Enterprise App Store
Mobile Challenges
Security
Maintenance Cost
Apps
Integration
BYOD
Html5 Usability Provisioning
Multi-Device Support
17 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Montag, 10. September 12
18. (Apple's iPad is)changing user
expectations for how they interact with
their content management systems
Gartner: “Tablets and Smartphones Are Changing How Content Is Created,
Consumed and Delivered”
18 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Montag, 10. September 12
19. How to Handle the
Mobile Revolution
19 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
image http://2.bp.blogspot.com/_ZTnGNlVsdM8/TKH6-TeNqwI/AAAAAAAAAfA/OwZp2h91IF4/s1600/Rubik_cube.jpg
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20. How do other vendors deal with it?
native apps
frameworks to bridge mobile OS’s
not full CMS functionality
inconsistent UI’s
adding three different editors so they can claim they now
have an easy to use UI
status quo not satisfying
20 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Montag, 10. September 12
21. What if…?
21 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Image: http://nationalrunawayswitchboard.tumblr.com/post/22270510929/so-apparently-the-iphone-serves-a-more-important
Montag, 10. September 12
22. Apps would benefit from…
repository storage
publishing / STK
scalability
security
data import / caching
observation
workflow / BPM
… and many more core services Magnolia offers
22 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Montag, 10. September 12
23. Revisit VPM
Integration CMS Publishing
23 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Montag, 10. September 12
24. Revisit VPM
Apps
Integration CMS Publishing
24 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Montag, 10. September 12
25. What Else Do We Want?
simplicity of iOS interaction paradigm
you want the same CMS on all devices
personalized, task-based apps
reduce complexity
html5 - device independent
you want to access your enterprise's
backend systems/data/process from your
mobile device
25 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
Montag, 10. September 12
26. The user interface can be the key factor
in success or failure.
Gartner: “Tablets and Smartphones Are Changing How Content Is Created,
Consumed and Delivered”
26 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
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27. 27 Version 1.1 Magnolia is a registered trademark owned by Magnolia International Ltd.
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