Converting Parents into Cheerleaders and Donors - Will Redway and Allison Skidmore
•Download as PPT, PDF•
4 likes•639 views
Blackbaud K-12 User Conference Breakout Session Converting Parents into Cheerleaders and Donors - Will Redway and Allison Skidmore
Recommended
Recommended
More Related Content
Similar to Converting Parents into Cheerleaders and Donors - Will Redway and Allison Skidmore
Similar to Converting Parents into Cheerleaders and Donors - Will Redway and Allison Skidmore (20)
More from Blackbaud
More from Blackbaud (20)
Recently uploaded
Recently uploaded (20)
Converting Parents into Cheerleaders and Donors - Will Redway and Allison Skidmore
- 2. Convert Your parents into cheerleaders and Donors: AKA “It’s the Content, Stupid”
- 3. • Will Redway – Alumni Relations, Development, Annual Fund, Communications, Capital Campaigns at Colgate, Babson, MIT and St. Mark’s School of Southborough • Allison Skidmore #BBK12UC
- 5. Only One Objective for your On-Line Communication Strategy Your School’s long term Sustainability Which is made up of… Retention (Fired up Parents) Educated Community (Fired up Parents/Alums/Faculty, High Morale because your community believes in your mission) Fundraising (then becomes easy…er…easier) #BBK12UC
- 6. #BBK12UC
- 7. Silos: Technical and Political Schools tend to look at technology, software, and communications needs in departmental silos.
- 8. The Enemy……
- 9. The Enemy……
- 10. Sports Schedule changes #BBK12UC School Initiated Push Strategy Homework Log In Calendar Changes E-Newsletter Volunteer/Board Email Updates That neato blog that cool teacher does My head heard that we should be sending videos ADD-A-MESSAGEITIS….
- 12. #BBK12UC Leadership Team should recognize that changing from a Push to a Pull strategy is an Etch a Sketch moment.
- 13. #BBK12UC
- 14. #BBK12UC Who is Responsible for key messaging?
- 15. Give your constituents the content they want Prospective Families Will my child fit in here? Is it worth it? Do I like you? Can I get involved? Can I apply? What makes you different? Current Families Where is my child’s: homework? teachers? Teachers thoughts about my kid? directory? schedule? pick-up time? permission slip? soccer practice? attendance? Grades? Bills? #BBK12UC Teachers/Coach es Where can I: Homework Blog Tests Video Scores Share info Find info Message others Get my 401k info Volunteers Where is my: Next meeting? Friends? Info you were going to send me? Privileged info from the Head? Way to talk to other volunteers?
- 16. Example: Shore Country Day #BBK12UC
- 18. #BBK12UC
- 19. #BBK12UC
- 20. #BBK12UC
- 21. #BBK12UC
- 22. #BBK12UC
- 23. #BBK12UC
- 24. #BBK12UC
- 25. #BBK12UC
- 26. #BBK12UC
Editor's Notes
- Leave your baggage at the door. We all have sob stories “My teacher’s won’t do that”, “My coaches can’t type” “If I ask my middle school teachers to do one more thing they’ll torch the place” The upper school head only believes in chalkboards and says the web is a passing fad…No excuses. I’m leading you to the promised land. Just go back and implement.
- The key to a good fundraising on line campaign is that it can’t be all about fundraising.
- A quick note about the obstacles that traditionally slow down a school’s progress towards these goals:
- DRAFT Ideas/Talking points: For years, offices in schools have been forced to work in silos using a medley of database systems provided by different companies. Many problems can arise from this. For instance, sharing core data between admission, registrar and the development offices has been a challenge. The offices rely on brittle integrations that often are nothing more than file-based imports/exports vs. true web API integrations. Data becomes out of sync, causing workflow and productivity issues
- INERTIA OF THE WAY THINGS HAVE BEEN DONE
- The key to a good fundraising on line campaign is that it can’t be all about fundraising. Leadership needs to mandate who does what, how often