Essential Steps to an Effective eMarketing Campaign
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You have eMarketing tools – now what? Join Zuri Group for this hands-on session and learn how you can maximize impact of your email campaigns. Walk away with tactics for incorporating and leveraging social media in email campaigns; strategies for “listening” to your online community; techniques to “converse” effectively with every audience; and methods to generate and glean invaluable information from your key demographics.
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Essential Steps to an Effective eMarketing Campaign
- 1. T ESSENTIAL STEPS TO AN EFFECTIVE E-MARKETING CAMPAIGN Zuri Group
- 2. ESSENTIAL STEPS TO AN EFFECTIVE E-MARKETING CAMPAIGN How to integrate e-marketing campaigns for fundraising, advocacy, acquisition and brand building
- 3. INTRODUCTIONS Zuri Group Your Presenter You!
- 9. AGENDA What do we mean by integrated e-marketing? Cool innovations Successes Q&A
- 10. What do we mean by integrated e-marketing? Cool Innovations Successes Q&A
- 14. International Rescue Mission Homepage Facebook Banner Ads
- 26. What do we mean by integrated e-marketing? Cool Innovations Successes Q&A
- 28. NUL ’S FB AUTO-PUBLISHING CENTER NUL Campaign #1 1. Send out appeal message from admin center. 2. Newsfeeds are pushed to your supporters. 3. User clicks on arrow which opens up drop down donation window, right in newsfeed. ACTION MAKER / FACEBOOK UPDATER
- 34. CELEBRITY AUCTION Arrange celebrity prize (i.e.: highest bidder has lunch with Spike Lee) Announce via Facebook and Twitter Support with email campaign and Facebook page Collect names, pictures and testimonials with every bid, growing your list and marketing materials. (Heifer example shown of video uploads for a different contest.) Announce winners!
- 35. What do we mean by integrated e-marketing? Cool innovations SUCCESSES Q&A
- 41. E-STORES & FB POPUP SHOPS Zuri’s online stores have brought in as much as $20M/year for our larger clients!
- 42. What do we mean by integrated e-marketing? Effective strategies and tools Sample campaign Successes Q&A
- 43. QUESTIONS?
- 44. THANK YOU! [email_address] [email_address] [email_address] [email_address] [email_address] [email_address]
Notes de l'éditeur
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- Ie: AUDIENCE, WEB AND ONLINE INITIATIVE ASSESSMENT Surveys and Polls: identify and segment target audience and prospects Focus Groups: conduct discovery and vet strategies and campaign ideas Promotional Campaigns: fundraising, advocacy and current events. Taskforce Management: establish backend tools, campaigns. SUPPORTER CULTIVATION, RETENTION AND MANAGEMENT Acquisition and Retention Campaigns : strategy, planning, implementation and tools via Web, social networks, e-communications, mobile phone applications and other digital media. Group Management : cultivate and retain taskforces, alumni, events teams, employees and social networks via front and backend interactive tools. Database Administration: Segmentation, Analysis and Management.