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The Mobile Giving Revolution,[object Object],CB Barthlow, Director – mGive ,[object Object],www.mgive.org,[object Object]
Lessons Learned from Haiti Series,[object Object],Online Rapid Response StrategiesSteve MacLaughlin, Director of Internet Solutions, Blackbaud, Inc.March 11, 2010 at 2:00 p.m. ET – Recording Posted Online,[object Object],The Mobile Giving RevolutionC.B. Barthlow, Director of Marketing and Client Services, mGiveMarch 24, 2010 at 2:00 p.m. ET,[object Object],Mobilizing Your Supporters Using Social MediaJeff Patrick, Founder and President of Common KnowledgeApril 6, 2010 at 2:00 p.m. ET,[object Object],Stewarding Donors Following a CrisisDavid Lamb, Senior Consultant, Target Analytics, a Blackbaud CompanyApril 21, 2010 at 2:00 p.m. ET,[object Object],Turning One-Time Donors into Major Gift Prospects Lawrence Henze, Managing Director, Target Analytics, a Blackbaud CompanyMay 5, 2010 at 2:00 p.m. ET,[object Object]
cb.barthlow,[object Object],Director,[object Object]
History,[object Object]
Remember Online Giving?,[object Object],[object Object],k,[object Object],[object Object]
 1998:US online donors gave a mere $300K
Americans:	Gain more confidence in online transactions
 1999: US online donors give over $10 million
Skeptics: Search for other technological advances to doubt
2007:		US online donors gave $10.44 Billion
2008: US Online Giving estimated at $15.42 Billion -Blackbaud,[object Object]
Highlights,[object Object]
Clients include 330 of the nations largest charities representing $20 billion in revenues,[object Object]
mGive clients include 6 of the Top 10 most trusted NPOs according to The Chronicle of Philanthropy,[object Object],Including #1 St. Jude and #2 Komen!!!,[object Object],ACS Western Division - Salvation Army Central Territory,[object Object]
2009 mGive Awards,[object Object]
$450,000 & 90,000 Donors in 3 Minutes!,[object Object],May 13, 2009,[object Object]
Structure,[object Object]
Mobile Ecosystem 2010,[object Object],Nonprofits,[object Object],Certifies Nonprofit Participation ,[object Object],501c3,[object Object],100% dedicated to serving the nonprofit community,[object Object], Manages Industry Standards & Best Practices,[object Object],Facilitates Distribution of Funds,[object Object],Turnkey Mobile Giving Solution,[object Object],Mobile Marketing Services,[object Object],Online Campaign Management Tools,[object Object],Social Networks Applications ,[object Object],Facilititates Text Message Delivery ,[object Object],Content Development & Distribution,[object Object],ECRM Database Integration,[object Object],Short Code Management,[object Object],Carriers,[object Object],Donors,[object Object]
 Funds Distribution,[object Object],End user contribution,[object Object],100%,[object Object],$5.00,[object Object],Wireless Carriers ,[object Object],0%,[object Object],30 days,[object Object],mGive Foundation,[object Object],501c3,[object Object],0%,[object Object],60 days,[object Object],*$.32+3.5% per Transaction Fee,[object Object],Non Profit Org,[object Object],100%,[object Object],90 days,[object Object],$5.00,[object Object],Proceeds wired to Nonprofit client in approximately 90 days directly from mGive Foundation.,[object Object],mGive.com bills NPO monthly based on collected donations. ,[object Object],*mGive Silver Package pricing example  ,[object Object]
Solutions,[object Object]
More Than Impulse Giving! ,[object Object],Now one-time donors can become all-the-time supporters,[object Object],when they opt-in to receive organizational text messages. ,[object Object],Donor receives Confirmation,[object Object],Donor sends KEYWORD,[object Object],Donor asked  to confirm,[object Object],Donor confirms with YES ,[object Object],Donor can Subscribe!,[object Object],Thanks! $5 will be charged to your phone bill. Txt  ALIVE and give up to 5 times. Info? Visit  KACA.org/T or txt HELP. STOP to cancel.,[object Object],  .,[object Object],Reply : 90999,[object Object],Message: ,[object Object],YES,[object Object],To  confirm your $5 donation to Keep A Child Alive please reply with YES Visit KACA.org/T or text HELP. Text STOP to cancel.,[object Object],To get free text alerts and critical updates from KACA please respond now with YES. Up to 1/msg/day. To Optout reply STOP. ,[object Object],  .,[object Object],To : 90999,[object Object],Message: ,[object Object],ALIVE,[object Object]
Contact & Communication,[object Object],Send Weekly Alerts & Monthly Asks: Turn one-time donors into all the time donors.,[object Object],Keep A Child Alive:,[object Object],Just $1 a day keeps a child alive. Go to keepachildalive.org for details and info! ,[object Object],Keep  A Child Alive:,[object Object],Make sure to watch our TV special on ABC. 3 07 09 at 9pm ET. Visit  keepachildalive.org for more info today!! ,[object Object],Keep A Child Alive:,[object Object],Thanks so much for your help. Help us update your contact info. Click this link ,[object Object],Keep A Child Alive: Reply now with YES. To confirm a $5 donation and have the charge added to your mobile bill.,[object Object],Your $5 will save lives!,[object Object],http://m.mgive.com/4365/s/1720989535,[object Object],Organizational Updates, Critical Info & Success Reports.,[object Object],Issue Event Invites Drive Participation.,[object Object],Mobile Web Pages & Donor Data Collection ,[object Object],Monthly Ask:,[object Object],Donor Replies YES,[object Object],to Give Again! ,[object Object]
Real Time Reporting,[object Object]
text HAITI,[object Object]
The text HAITI Campaign,[object Object],   Swift & Immediate Action                                 - The U.S. State Department                    - American Red Cross                               - Wireless Carriers                                    - mGive                                 ,[object Object], Expedite Emergency mGive Campaign,[object Object],text HAITIto 90999 ,[object Object],(First Publicized $10 sms donation campaign),[object Object],LIVE,[object Object],(12hrs after the earthquake),[object Object]
How did mGive become the key player in the Haiti mobile relief efforts?,[object Object],Our founder, James Eberhard, was on a technology delegation in Pakistan with [U.S. special envoy] Richard Holbrooke. It was 4:30 in the morning. The State Department called and woke James up and said, “There’s been an earthquake in Haiti. Can we turn up a text relief effort?” We called the Red Cross, and within an hour, we had the program up and running. By the time we woke up, we’d raised $170,000.,[object Object],	Brad Blanken – COO of Mobile Accord,[object Object]
The text HAITI Results,[object Object],Over $32 Million Donated (Since 1/12/10 ),[object Object],Over 3 Million Donors (1.05% US Population),[object Object],81% Donation Conversion (Double Opt-In) ,[object Object],$750K Donated per Day (Jan-Feb 2010),[object Object],Click Image to see PSA,[object Object],Click Image to see PSA,[object Object]

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