IN this presentation given at the California Hispanic Chambers of Commerce Annual Convention

2. Mike Linville
Owner/Chief Project Manager
Black Dog Studios
Black Dog Education
*Self Employed Business Owner For 13 Years

3. What Is Social Media
! The technology (web-based or mobile)
that turns communication into
interactive dialogue (Wikipedia)

4. What Does It Look Like

5. By The Numbers - Facebook
! Over 750,000,000
! Average user has 130 friends
! 750 billion minutes/month
! Over 70 translations available

6. By The Numbers - Twitter
! Over 200,000,000 users
! Nearly 500,000 new
accounts each day
! Over 1 billion tweets per
week

7. By The Numbers - YouTube
! 3 billion videos viewed/day
! 48 hours of video uploaded
each minute
! 17 million users have their
YouTube connected to
another social service

8. 65 % of Americans spend
more time on their computers
than with their spouses.
Kelton Research

9. BUT …

10. The Harsh Reality
! Business owners are still struggling to
stay afloat
! They have stopped marketing to save
money
! As economy plays out – slowly
dwindling customer base

11. It DOESN’T have to be that way.

12. What We Know
! Social media is HUGE
! Social media is FREE
(in many cases)
! Long term business
growth is all about
marketing

13. What’s The Holdup?
! Don’t know how to start
! Don’t know where to
focus
! Don’t have a strategy
! Don’t track to see if it’s
profitable

14. All Valid Responses
! You just haven’t met
the right coach yet
! That’s why I’m here

15. The Solution

16. 3 Phases To Effective Social Media
Marketing
1. Eliminate overwhelm
2. Lay your foundation
3. Get to work

17. Phase 1 - Eliminate Overwhelm
! Everybody is an
“expert”
! Nobody can agree
! Drinking from a fire
hose

18. Phase 1 - Eliminate Overwhelm
! Everybody is an
“expert”
! Nobody can agree
! Drinking from a fire
hose
PURGE THE NOISE!

19. Phase 1 - The Mastery Mindset
! Mastery - comprehensive expertise in a
given subject
! Opposite of multi-tasking
! Focus on 1 platform and get really
good at it, then move on
GAIN A MASTERY MINDSET

20. Phase 1 - Know The Road Ahead
! Web strategy overview
! Know your map
! Social media – conversations
! Website – conversions
KNOW THE ROAD AHEAD

21. Phase 2 – Prepare Your Foundation
! Website is the foundation
! Search engine optimized
! Valuable content
! Conversion tools

22. Phase 2 – Setup Tracking
! Google Analytics
! Installed correctly
! Know how to tag links

23. Phase 2 – Market Research
! Understand your
target market
! Technographics
! Pain points

24. Phase 3 – Get To Work
! No magic bullet systems
! Does require some
thought and work
! Make a commitment and
stick to it

25. EXAMPLE – New Product Launch
DIYWordpressCreator.com – Online
training program teaching small business
owners how to build, maintain and
market their own search engine
optimized websites

26. Phase 1 – Eliminate Overwhelm
! Master customer lifecycle –
determined 6 sales strategies
! PPC, affiliates, social media,
webinars, blogging, video
! Narrow focus by deciding 1-2
methods SOCIAL MEDIA –
specifically Twitter

27. Phase 1 – The Mastery Mindset
! I was a dabbler and a talker
! I needed some training
! Online training
! Books
! Result – best practice

28. Phase 1 – Know The Road Ahead
! Main audience business owners
! 2 ways to get there
! Individual businesses
! Influencers

29. Phase 2 – Prepare Your Foundation
! Twitter background
! Adding Twitter to email subject line
! Create Twitter lists filled w/ influencers
! Setup Tweetdeck (software)
! Create campaign– prewritten tweets
sending users to a page on my site

30. Phase 2 - Tracking
! Google Analytics allows you to tag
URL’s with additional data
! Create a special tag for each campaign
! Add tag to end of URL

31. Phase 3 – Get To Work
! Commit
! Set aside 15 minutes/day everyday
! Do this FIRST, before I check
messages or email

32. Phase 3 – Get To Work
! Strategy
! 2 min posting tweets
! 5 min on individuals
! 8 min on influencers

33. The Do’s And Don’ts
DO’s DON’Ts

34. The Do’s And Don’ts
DO’s DON’Ts
! Stick to your commitment.
consistency is key.

35. The Do’s And Don’ts
DO’s DON’Ts
! Stick to your commitment.
consistency is key.
! Provide real VALUE

36. The Do’s And Don’ts
DO’s DON’Ts
! Stick to your commitment. ! Talk about you all the time.
consistency is key. Think community. (90/10
! Provide real VALUE rule)

37. The Do’s And Don’ts
DO’s DON’Ts
! Stick to your commitment. ! Talk about you all the time.
consistency is key. Think community. (90/10
! Provide real VALUE rule)
! Don’t outsource too much

38. Remember
! Focus on your goal

39. Remember
! Focus on your goal
! Prepare your foundation

40. Remember
! Focus on your goal
! Prepare your foundation
! Execute your strategy

41. Remember
With that 3 phase framework …
You can dominate any
area of marketing you
want to in 15 minutes a
day or less

42. Questions?