11 tips for publishing on LinkedIn

1. Elevenses
11 top tips for
publishing on LinkedIn
Remember your audience
Who are you writing for? Consider your industry peers and potential
clients and target your content accordingly.2
Be authentic. Keep it professional, but human.
Most importantly - be yourself. Posts that are authentic are more relatable
to the public, and encourage interaction.3
Focus on content that engages, informs, educates
and/or entertains
Post content that is relevant and has purpose. There’s an incredible
amount of noise online today so make your words count.
4
Use eye catching images and impactful headlines
Give people a reason to click on your post by embedding images, YouTube
videos, and Slideshare presentations. Headlines should have an intriguing
hook as you only have a few seconds to grab a reader's attention.
5
Define your narrative
Decide what topics you want to write about and be known for. This will
help your posts resonate more with readers and drive more interaction.1
Grab a cuppa, and take a few minutes in your
working day to invest in your professional brand.

2. Write in a way that invites conversation
Before publishing, work with colleagues and personal
connections to get feedback and different views on
your content. Ask questions to encourage your readers
to weigh in.
6
Keep on top of hot topics
Write posts on the issues being discussed in your
industry, pop culture or the news to garner interest and
discussion and be sure to add in your own opinion and
relevant experience.
7
Always attribute – give credit wherever and
whenever you can
Use links liberally but be sure to cite sources and images - linking
to a source will also help confirm the validity of your content.
8
Extend your reach - leverage your personal and
corporate social media channels
Share your posts with your network and talk to your social media team
about posting content through your company's channels. This will drive
views and engagement.
9
Follow LinkedIn Channels & Publishers to gain
additional insight into your industry
Get fresh off the press content and tips by engaging with LinkedIn
channels in Pulse. Following Influencers and other publishers in your
industry will provide additional inspiration.
10
Don't wait for the perfect iteration
Publishing for the first time can seem daunting, If you have a great idea,
write the post and set it live - you can use feedback and comments to
inspire your next post.
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