Great content fails without a distribution plan. Don't let your content slip through the sands of time.

1. Great content falls flat without a distribution plan. Don't let your content slip through the sands of time. Get it in front of
the 400+ professionals on LinkedIn and achieve your marketing objectives with these 4 LinkedIn content marketing tools.
Make the most of your time on LinkedIn with our daily playbook for killing it with content.
Download The LinkedIn Content Marketing Tactical Plan today: https://lnkd.in/TacticalPlan
of Sponsored Updates engagement comes
from mobile devices. Make sure your website
or landing page design is responsive.
75%
More than 15 million pieces of content
uploaded to SlideShare
Our over 1 million unique publishers publish
more than 130,000 posts a week on LinkedIn.
About 45% of readers are in the upper ranks
of their industries: managers, VPs, CEOs, etc.
Company Updates containing links can have
up to 45% higher follower engagement than
updates without links.
45%
LINKEDIN CONTENT MARKETING
TACTICS WORTH INVESTING TIME IN4
Upload new content weekly
Highlight decks on profile page
Group content into playlists
Add lead forms
Lead
Generation
Brand
Awareness
Thought
Leadership
LINKEDIN SLIDESHARE
SEO
Post 3-4 times a day
Engage with followers via post comments
Change header image every 6 months
Lead
Generation
Brand
Awareness
Thought
Leadership
LINKEDIN COMPANY
& SHOWCASE PAGES
1 HOUR
DAILY
1 HOUR
WEEKLY
30 MIN
DAILY
30 MIN
DAILY
OBJECTIVES OBJECTIVES
OBJECTIVES OBJECTIVES
Run 2-4 Sponsored Updates/week
Run for 3 weeks, then test & iterate
Select compelling visuals
Share links to lead forms & add URL tracking codes
Lead
Generation
Brand
Awareness
Thought
Leadership
Publish Whenever You Feel Passionate
Recommended: Bi-Weekly or Once a Month
Thought
Leadership
PUBLISHING ON LINKEDIN
Event
Registration
ACTIONS ACTIONS
ACTIONS ACTIONS
LINKEDIN SPONSORED UPDATES