Account Management Lead, Clara Pinillos, shares tips on how to realize the full creative potential of a LinkedIn profile. You’ll also gain insider advice on profile, long-form posts and other LinkedIn tools that agency professionals are using to increase their productivity and success. Main Takeaways from this Slide-share: - How to create a rock star LinkedIn profile - The importance of having a strong professional brand - How to build your own professional brand

1. Rock Your LinkedIn Profile

2. Introductions
Clara Pinillos
Account Manager @ Linkedin Marketing Solutions

3. Agenda
LinkedIn Vision
6 Simple Steps to Rock Your Profile
How to Stay Informed
Your Professional Brand
Privacy & Settings
Questions

4. Create economic opportunity for
every professional in the world
LinkedIn’s Vision

5. Building the Professional Knowledge Graph
THE ECONOMIC GRAPH
Members Companies Jobs Skills Updates Schools

6. CANADA
12M+
BRAZIL
25M+
EMEA
138M+ SAUDI
ARABIA
2M+
SOUTH
AFRICA
4M+
INDONESIA
6M+
AUSTRALIA
7M+
USA
128M+
UAE
2M+
CHINA
20M+INDIA
35M+
RUSSIA
5M+
The Worldwide Professional Network

7. Whether you’re just starting out,
or well on your way

8. DRIVES
REFERRALS
ATTRACTS
NEW BUSINESS
CONTACTS
Your professional
brand is the key to all
new opportunities, to
build your brand and
set yourself up for
success.
GIVES YOU
CREDIBILITY

9. 9

10. 6 Simple Steps to
Rock Your Profile

11. Add a professional
photo
14X MORE LIKELY TO BE
VIEWED IF HAVE PHOTO
1
2
3
4
5
6

12. Write an
attention-grabbing
headline
EXPLAIN WHAT IT IS YOU DO
SHOW YOUR PASSION AND
VALUE
1
2
3
4
5
6

13. Draft a compelling
summary
40 WORDS OR MORE
INCLUDE KEYWORDS BUT
NOT BUZZWORDS
FOCUS ON CAREER
ACCOMPLISHMENTS
1
3
4
5
6
2

14. Detail your past
work experience
12X MORE LIKELY TO BE VIEWED
IF HAVE MORE THAN 1 POSITION
LISTED.
1
3
4
5
6
2

15. Add examples of your work in
photos presentations &
videos
GIVE A DYNAMIC, VISUALLY
APPEALING REPRESENTATION OF
YOUR PROFESSIONAL STORY
1
3
4
5
6
2

16. Add skills and
get endorsements
INCLUDE A MIX OF HIGH LEVEL
AND NICHE SKILLS.
1
3
4
5
6
2

17. Include volunteer
experiences & causes
ALMOST HALF OF ALL HIRING
MANAGERS SAY THEY VIEW
THEM AS EQUIVALENT TO
FORMAL WORK.
1
3
4
5
6
2

18. Rock your professional brand
Stay Informed

19. The most relevant professional news and knowledge
SlideShare Groups Pulse
Influencers &
Publishing
lynda.com

20. Find and
join groups
Participate in discussions
related to your industry

21. Discover content
relevant to you

22. 22
Gain insights from top industry leaders
300+ Influencers
are CEOs, Chairmen or Founders
Angela Ahrendts
Senior VP
Retail & Online, Apple
Jim Kim
President,
The World Bank
Mary Barra
CEO,
General Motors
Narendra Modi
Prime Minister
of India
230+ Influencers
are published authors
~414M Professionals
are on LinkedIn
LinkedIn influencer is a megaphone for the world’s top minds to broadcast
their thoughts to the largest group of professionals ever assembled
Sir Martin Sorrell
Founder and CEO,
WPP
David Sable
Global CEO, Y&R
Pete Cashmore
Founder and CEO,
Mashable

23. UPDATES
Share links, articles, images,
quotes or anything else your
followers might be interested in.
POSTS
Deeply explore topics that matter
to you, then watch the comments
to see your impact.
Sharing updates vs. publishing posts

24. Share content with
status updates
Include links to content,
upload photos or rich
media

25. Create and publish
your own posts
Deeply explore topics that
matter to you, then watch
the comments to see your
impact

27. How to setup your account
Privacy & Settings

28. How to access the
“Privacy & Settings” section
Profile viewing options
Sharing profiles edits
Followers
Who can send you invitations
Here are some sections
we recommend you to
consult and modify if
needed.

29. Focus on 4 preferences for your Linkedin account
Sharing profiles edits Followers Who can send you invitations
Profile viewing options

30. Questions?

31. Visit our Agency Hub
and subscribe to our
Newsletter!
http://bit.ly/linkedagencynews

32. Connect with me!
Clara Pinillos
Account Manager @ Linkedin Marketing Solutions