Punch Above Your Weight With Guerilla Marketing & Social Media
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Presentation from WebFest.me, Budva, Montenegro. Covers some basics on marketing your business online (and offline) with a small / low budget
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Punch Above Your Weight With Guerilla Marketing & Social Media
- 1. BLACKNIGHT Marketing On A Shoestring – Using guerilla marketing & social media to punch above your weight Domain Registrar – Hosting Provider
- 2. BLACKNIGHT Michele Neylon Founder / CEO Blacknight Contact: http://mneylon.tel @mneylon http://michele.me/blog http://b.log.ie
- 3. BLACKNIGHT Overview Online - obvious Offline / traditional – it’s still important
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- 6. BLACKNIGHT Punch above your weight! Small energetic company can have a BIG impact
- 9. BLACKNIGHT Work hard SEO SEM Social Media Virals (the “Holy Grail”) Email marketing Blogging Customers as advocates
- 10. BLACKNIGHT Patience & Perseverance = key Repeat and repeat again Permission => success Spam => failure Did I say “repeat”?
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- 12. BLACKNIGHT Where is your audience? Do they read blogs? Which ones? Is there a community? Are you part of it? Do they use social media? What do they need? Why? Go to your audience – they won’t come to you
- 13. BLACKNIGHT Simple Things You Can Do Setup an email signature with links Signature on forums etc., (NB: don’t spam) Business card – with links Contribute via mailing lists, forums, social media etc
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- 17. BLACKNIGHT Design / Branding It pays off Cheap looks nasty First impressions last Consistency – quality - style
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- 19. BLACKNIGHT Media Buying (online + off) Publisher needs the sale You want the advertising – you don’t need it Rate cards are works of fiction ABC figures are meaningless (mostly) Learn to say “no” If they won’t sell at your price then walk away
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- 21. BLACKNIGHT Social Media - Possible Business Threats Drunk tweeting / Posting from the wrong account.. Sharing inappropriate content (local Irish politicians keep doing this!) Checking in on Foursquare / Facebook etc., from secret meetings Oversharing info Privacy controls still “not there” Solution? Education and thought ..
- 22. BLACKNIGHT Tools? Desktop – Tweetdeck, Ipad – Tweetdeck, twitter, oosfora Browser – cotweet, BufferApp, Crowdbooster Mobile – Facebook, hootsuite, tweetdeck and hundreds more Monitoring tools – lots out there
- 23. BLACKNIGHT People To Read Problogger – lots of good stuff Seomoz – everything SEO related Seth Godin Gary Vee Jay Conrad Levinson TheNextWeb, Mashable – find out what’s going on
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- 25. BLACKNIGHT Questions? Complaints? Photo credits: IStockPhoto http://www.flickr.com/photos/forbairt/