1. CULTURE
FOR DEVELOPMENT:
İSTANBUL 2010
EUROPEAN CAPITAL OF CULTURE PROGRAM
Ozgul OZKAN YAVUZ
05.10.2012, Yalta

2. İSTANBUL 2010
EUROPEAN CAPITAL OF
CULTURE
RECEIVING THE TITLE
Council of the Ministers of Culture of the EU
approved the selection of Istanbul
as European Capital of Culture 2010
on 13 November 2006
A bottom-up approach initiated by civil society,
‘governance model’
coordination between
govermental bodies and NGOs
Turkish Parliament has enacted
a special law
for the foundation of an Agency for
İstanbul 2010 ECoC in November 2007

3. Istanbul 2010 European Capital of Culture
A Multi-Layered Project
Culture & Arts
Urban Projects & Tourism &
Cultural Heritage Promotion

4. SUSTAINABLE CONSERVATION OF HERITAGE

5. CONSERVATION OF
HERITAGE
İstanbul 2010 ECoC is a powerful tool for
sustainable conservation of heritage
The Port of Theodosius
8500 years old port of the city which was discovered during metro
constructions – international competition for masterplanning of an
archeopark and museum
Conservation of the
monuments included in the
UNESCO World Heritage List
and
preperation of Area Management Plan

6. CONSERVATION OF
HERITAGE
İstanbul 2010 ECoC is a powerful tool for
sustainable conservation of heritage
Renovation of the Hagia Sophia Museum
An architectural wonder from the year 537 AD
One of the biggest temples in the world, served
as a church for 916 years and as a mosque for 481
years

7. CONSERVATION OF
HERITAGE
İstanbul 2010 ECoC is a powerful tool for
sustainable conservation of heritage
Restorations & Exhibitions in the Topkapı Palace Museum
Administrative center of the Ottoman Empire for 380 years, houses the
Imperial Treasury and Harem
Exhibitions:
“Thousand Years of Persian Civilisation”
Dec 2009 - Feb 2010
“Kremlin Palaces’ Treasures
March - June 2010
“Topkapı Palaces’ Treasures in Kremlin
May - June 2010

8. ARCHITECTURAL HERITAGE
PROGRAM
Istanbul 2010 ECoC is reviving the city’s
architectural heritage and refreshing the memory
Renovation of the Vortvots Vorodman Church as a Cultural Center
(February 2009 – November 2010)
The Restoration Project of Hasköy Mayor Synagogue
The Exhibition of “Greek Architects of Istanbul”
Istanbul
(22 November 2010 – 17 January 2011)
The Exhibition of “Armenian Architects of Istanbul”
Istanbul
(30 November – 26 December 2010)

9. INVOLVING YOUNG PEOPLE

10. INVOLVING YOUNG
PEOPLE
İstanbul 2010 ECoC helps to develop new relations
between the young people of Europe and Turkey by
using arts and cultural activities
Theater Festival of
European Universities
2-16 May 2010
51 participating universities
from 16 countries
Culture Ants Walking Towards 2010
Creating urban consciousness
among 6th year students
Received “Europa Nostra” Prize

11. INVOLVING YOUNG
PEOPLE
İstanbul 2010 ECoC helps to develop new relations
between the young people of Europe and Turkey by
using arts and cultural activities
1st & 2nd International Ballet Competition
July 2008 & July 2010
İstanbul Spirit – Design Made in İstanbul
April 2010
A design exhibition of
40 products by 40 young
İstanbul-focused designers

12. DEVELOPING INTERCULTURAL DIALOGUE

13. DEVELOPING INTERCULTURAL
DIALOGUE
İstanbul 2010 will bring the best and most prominent
examples of contemporary arts and culture to the city
Tokyo Ballet
19 June 2010
12. International Istanbul Puppet Festival
France, Russian Federation, Hungary, Spain,
Brazil, Japan, Czech Republic, Germany,
Greece, Iran, Italy and Turkey
5– 16 May 2010

14. DEVELOPING INTERCULTURAL
DIALOGUE
World Premier of Adam’s Lament
by Arvo Part
Estonian composer
World premier held in Hagia Irene
7 June 2010
joint project with Tallinn 2011

15. DEVELOPING INTERCULTURAL
DIALOGUE
1st Istanbul International Opera Festival
(July 2010)
Mehmed the Second (İstanbul State Opera and Ballet)
Gegen Die Wand (Bremen Opera)
Barber of Seville (Deutsche Oper Berlin)
Imeneo (İzmir State Opera and Ballet)
Aida (Ankara State Opera and Ballet)
Zaide (Antalya State Opera and Ballet)
Abduction from the Seraglio
(Samsun State Opera and Ballet)

16. DEVELOPING INTERCULTURAL
DIALOGUE
Golden Routes
An interdisciplinary project to promote the culture and values
of Istanbul via artists
22 concerts, 1 dance performance,2 conferences
“In the Footsteps of Piri Reis”
16 -31 July 2010
Italy, Tunisia, Spain, Greece, Egypt
“In the Footsteps of Evliya Çelebi”
20 September- 16 October 2010
Bulgaria, Macedonia, Kosova, Serbie,
Bosnie-Herzegovine, Croatia, Hungary, Austria, Germany

17. DEVELOPING INTERCULTURAL
DIALOGUE
İstanbul 2010 ECoC is expanding its network of arts and
culture through a dialogue with other ECoCs
Cooperation with ECoCs
• Liverpool 2008 (Edge of Passion, Streetwaves, Contacting the World )
• Linz 2009 (Extra Europa)
• Pécs 2010 (15. Pécs International Puppet Festival)
(Ottoman Art in the 16th and 17th Centuries,Exh&Symp)
• RUHR 2010 (Murder in Hellweg)
(Melez Kulinarik, Literature, Cinema Festival)
• Tallinn 2011 (Avro Pärt Concert)

18. DEVELOPING INTERCULTURAL
Promethiade DIALOGUE
July 2010
Cooperation of Cooperation & Joint Projects
Istanbul 2010 &
Ruhr 2010 &
Athens Festival
Participants are:
 Essen Zollverein
 Attis Theatre
 Jannis Kounellis
 Rimini Protokoll
 Studio Players

19. DEVELOPING INTERCULTURAL
DIALOGUE
İstanbul 2010 ECoC is expanding its network of
arts and culture
Lives and Works in Istanbul
6 renowned artists from EU countries live/work/produce for/in
İstanbul and had creative workshops
with local emerging young artists
•Remo Salvadori - Italy
•Antoni Muntadas - Spain
•Victor Burgin - UK
•Danae Stratou- Greece
•Peter Kogler- Austria
•Sophie Calle- France

20. DEVELOPING INTERCULTURAL
DIALOGUE
İstanbul 2010 ECoC is expanding its network of
arts and culture
Europe on Water are allocated to
Two different stages in Istanbul
16 participating countries Germany, France,
Bosnia Herzegovina, Bulgaria, Hungary, Poland,
Denmark, Macedonia, Sweden, UK, Netherlands,
Estonia, Italy, Romania, Serbia,
Austria and Turkey to
display their art and culture
25 June – 9July 2010

21. DEVELOPING INTERCULTURAL
DIALOGUE
İstanbul hosts many meetings and congresses within
İstanbul 2010 ECoC Program
Annual Conference of International Council of Museums (ICOM-
CAMOC), September 2009
European Heritage Awards Ceremony & Europa Nostra Annual
Congress, June 2010
Le Recontres Annual Meeting, June 2010
A Soul For Europe Forum, October 2010
1st International Artist Initiatives Meeting, October 2010
Conference for Creative Cities, November2010

22. CREATING NEW VENUES FOR
ARTS&CULTURE

23. CREATING NEW VENUES FOR
ARTS & CULTURE
İstanbul 2010 ECoC supported the creation of new
venues for artistic and cultural activities
A New Museum for Prince’s Islands
A city museum for history and cosmopolitan life in the
Islands
10 September 2010

24. CREATING NEW VENUES FOR
ARTS & CULTURE
İstanbul 2010 ECoC supported the creation of new
venues for artistic and cultural activities
A New Museum
“Population Exchange Museum”
Population exchange decision between Greece and Turkey with the
Lausanne Treaty, has displaced more than 2 million people. The aim is
to remember and revive
the memories of Turkish and Greek citizens
November 2010
Çatalca

25. CREATING NEW VENUES FOR
ARTS & CULTURE

26. CREATING NEW VENUES FOR
ARTS & CULTURE

27. REACHING OUT THE CITY

28. REACHING OUT THE CITY
İstanbul 2010 ECoC enabled meeting of people with
arts and culture in their own environment
On the way to 2010
June-July-August 2009
Concerts in parts of the city that are not usually associated with
artistic activities will introduce the inhabitants to
different types of music

29. REACHING OUT THE CITY
Making culture accessible…
‘Appointment with the City,
Encounters with the Museum’
• Bringing women and children from the periphery
to museums
• Enhancing citizen identity, creating the habit of
visiting museums
• Cooperation with Museums, Istanbul
Muncipality, Istanbul Governorship

30. REACHING OUT THE CITY
İstanbul 2010 ECoC enables the meeting of people with
arts and culture in their own environment
Portable Art
Contemporary art will extend from the centre
towards the periphery of Istanbul
From 2008 to 2010, 20 portable art projects
will meet with people in 39 districts to
increase awareness of contemporary art

32. REACHING OUT THE CITY
Young Volunteers of Istanbul: 18 -70
A volunteering program to raise awereness
and to enable the participation of Istanbul
residents and visitors

33. SUPPORTING THE CREATIVE
POTENTIAL
Supporting already existing events and cultural
institutions
28th International Istanbul Film Festival in 2010
17th International Istanbul Theatre Festival in 2010
37th International Istanbul Music Festival in 2010
16th International Istanbul Jazz Festival in 2010
11th International Istanbul Biennial in 2009
Sabanci Museum
“From Byzantine to İstanbul” Exhibition
İstanbul Modern Museum
“From Traditional to Contemporary,
Cultural Memory in Modern Turkish Art”

34. TOURISM & INTERNATIONAL
PROMOTION

35. Tourism & International
Promotion
PROMOTION AT INTERNATIONAL FAIRS
İstanbul 2010 projects have been promoted in abroad at several
international tourism fairs
At 43 International Tourism Travel Fairs;
ITB Berlin (March 2008, 2009, 2010)
WTM London Tourism Market (November, 2008, 2009, 2010)
JATA Tourism Fair (September 2008, 2009)
New York Times Travel Show, February 2009, 2010)
EMITT, International Mediterranean Tourism and Travel Fair, February 2009, 2010
In 27 country;
Germany, Spain, Japan, Poland, Russia, Greece, United Kingdom,
Ukraine, Netherland, Austria, Belgium, USA, Italy, Hungary, Lituania,
France, Kazakhistan, South Korea, South Africa, Syria, Lebonase

36. Tourism & International
Promotion
PROMOTION AT INTERNATIONAL EVENTS
İstanbul 2010 projects have been promoted
International Expos, Bienals, Events in 2008, 2009, 2010
International Expos, Bienals, International Events
Bonn Bienali, 14-21 Haziran 2008
Expo Zaragoza, 13-17 Haziran 2008
Frankfurt Bookfair, 01-19 Ekim 2008
“İstanbul Days”, Odessa 12-15 October 2008
14th London Turkish Film Festival, 5-18 December 2008
11th İstanbul International Bienal, İstanbul, 8-11 September 2009
Expo Shangai, 1-4 May 2010
New York SummerStage Festival, New York, 2009,2010
Anatolian Culture and Culinary Festival, Los Angeles, 2010

37. Tourism & International
Promotion
INTERNATIONAL
ADVERTISEMENT CAMPAIGN
In 17 countries
outdoors
airports
23 foreign newspapers
32 foreign magazines
TV channels (BBC, CNN, Al Jazeera, EuroNews )
Slogan
«The Most Inspiring City in the World»

39. Istanbul 2010 European Capital of Culture Program
« A Multi-Layered Project »
has the highest budget among all ECoC programs - 288 million Euro
( 49 % urban projects, 51 % cultural, artistic activities & promotion )
Culture & Arts
realised 617 projects & 9.862 activities
reached out 9 million audiance
1.598 concerts
763 exhibitions
336 books/periodicals 6 catalogues
1.127 stage performances
Urban Projects &
1.201 conferences/seminers/symposiums
735 workshops
Tourism &
Cultural Heritage
52 festivals Promotion
8 museums/cultural center openings

40. Istanbul 2010 European Capital of Culture Program
« A Joint Effort »
ECoC Projects 112 18%
NGO Projects Culture 103 Arts
& 17%
University Projects 68 11%
Local Government Projects 49 8%
Public Bodies’ Projects 111 18%
Private Companies’ &
Initiatives Prjects 126 20%
Urban Projects &
Individuals' Projects 48 8%
Tourism &
Cultural Heritage
Total 617 Promotion
100%

41. Istanbul 2010 European Capital of Culture Program
Participants of cultural activities:
77 % thinks program helped the improvement of cross-cultural relations
Culture & Arts
53 % states their view of European Culture changed positively
62 % think they will participate in cultural activities
more frequently after 2010
70 % were satisfied with the activities
Residents:
Urban Projects &
81 % stated that they want to re-visit the places Tourism &
Cultural Heritage
which had been restored by Istanbul2010
Promotion
70 % believes there will be long term positive impacts of Istanbul2010

42. Istanbul 2010 European Capital of Culture Program
« Tourism & Image »
No. of international arrivals has increased since 2010
2010 - 6.960.980
2011 - 8.057.879 (16% increase) Culture & Arts
2012 - 6.147.818 (18% increase) (by the end of August)
Overnight stay of foreign visitors increased by 12.6% in 2010
5.909 articles were published about Istanbul in foreign media in 2010
Urban Projects & Tourism &
Cultural Heritage Promotion

43. « European Capital of Culture year »