Conference programme

1. Friday29th
August, 2014
Chiang Saen Hall, Centara Duangtawan Hotel, Chiang Mai
08:00 Registration Desk Open
09:00-09:10
09:10-09:20
Welcome Address: Associate Professor Dr. Ploysri Porananond, Conference Chairperson
Opening Address: Professor Dr. Watchara Kasinrerk, Vice President, Chiang Mai University
9.20-10.50 Keynote: Professor David Harrison, King’s College London, UK - Development Theory and Tourism in Developing Countries: What has Theory Ever Done for Us?
Keynote: Professor Victor T. King, University of Leeds, UK- Tourism Research and Multidisciplinary Studies: Issues and Problems
Moderator: Dr. Chayan Vaddhanaphuti, RCSD, Chiang Mai University
10.50-11.00 Coffee Break
11.00-12.30 The State and Tourism Development Planning
Room: Chiang Saen 1-2
Chair: T.C. Chang
Steve Burns- Politics of the state. A critical analysis of
the impact of government policy on local tourism
development in Britain
Leonard Barnett, Edward G. L. Carter- A Critical
Analysis of Tourism, Development and the Discerning
Traveler
Keith Lehrer - Constraints to Sustainability in the Global
Tourist Industry – Exploring the Dark Side in the Growth
of International Tourism
The Hospitality and Tourism Industry and the Hotel
Sector
Room: Chiang Saen 3
Chair: Andrea Zins
Ahmad AlBattat, Ahmad Puad Mat Som- Proactive
Emergency Planning: Lessons for Malaysia’s Hospitality
Industry
Kedwadee Sombiltawee, Panida
Pumngengpumthong, Pimlada Mahaariyatip- The
Obstacles and Key Success Factors of Small Hotel
Management in Hua-Hin District, Prajuabkirikhan
Province; Research to Create Grounded Theory
Manit Pimparian-Age generational differences of
operational level worker relationship to the turnover rate:
case study of 5 stars hotels and resorts in Thailand
Community-based Tourism
Room: Chiang Saen 4
Chair: Stephen Witt
Ming-HsunYeh- Community Tourism, Empowerment and
Citizen Participation in Taiwan’s Policy Context
Munesh Kumar- Sustainable Tourism Development
through Community Based Strategic Planning and
Marketing
Phanaranan Sontiwanich and Chantinee Boonchai-
Community-Based Tourism in Islamic Community; Case
Study Bang Rong Village, Phuket Province
Che Musa Che Omar, Noormuthaah Mohamad Ali
Adaha, Hilyati Abdul Ghaffar, Amirul Imran Mohd Ali
- Homestay Programme as Catalyst to Local Businesses:
A Case Study on Banghuris Homestay, Malaysia
12.30-13.30 Lunch at Tawan Restaurant, Fl 2
13.30-15.00 Emerging Tourisms
Room: Chiang Saen 1-2
Chair: Victor T. King
Kerstin DOHNAL-Bean 2 Bar: the Scenic Route to
Regional Development?
Li-Ju Chen- Volunteer tourism: Reboot the Linkage
between Human and the Environment?
Philip Xie, Kai Gu- Developing Industrial Heritage
Tourism: The Transformation of the Auckland Waterfront,
New Zealand
Chadapa Sukkai, Weerapon Thongma, Bussaba
Sitikarn - Creative Tourism: Keys for Sustainable
Tourism Operation
The State and Tourism Development Planning
Room: Chiang Saen 3
Chair: Stephen Witt
Nara Huttasin- Toward Tourism Development of the Isan
region, Thailand
Tatpicha Pombubpha-Tourism Buying Behaviour -
Determinants of Choosing an Internal Flight in Thailand
Mukesh Ranga- Harnessing the Potential of Museums in
Energizing Tourism through Strategic Marketing
Cafer Topaloglu, Nisan Benzergil Yozukmaz-
Evaluation of 2023 Tourism Strategy of Turkey
The Hospitality and Tourism Industry and the Hotel
Sector
Room: Chiang Saen 4
Chair: Keith Lehrer
Sheng-HshiungTsaur, Jen-ShiuanOu, Wongladda
Weerapaiboon - Utilization of Aesthetic Labor for Tourist
Hotel Industry
Ala`aNimer Abu Khalifeh, Ahmad Puad Mat Som-
Restaurants Service Quality at Hotel Industry
Wei-Hsin Tang, Sheng-Hshiung Tsaur - Development
and validation of the hospitality aesthetic labor scale
14.45-15.00 Coffee Break

2. 15.00-17.00 The Hospitality and Tourism Industry and the Hotel
Sector
Room: Chiang Saen 1-2
Chair: David Harrison
Ploysri Porananond - Thainess and the use of Thainess
in Luxury Chain Hotels in Phuket, Thailand
Che Musa Che Omar, Noormuthaah Mohamad Ali
Adaha, Hilyati Abdul Ghaffar, Amirul Imran Mohd Ali
- Shariah Compliance in Hotel Operations Using Islamic
Tourism Product Index
Natnarin Sorot, Ilian Assenov - An Assessment of the
Product and Services Targeting Middle East Tourists in
Phuket, Thailand
Jonathan C. De La Cerna- Triggers: Understanding
Hospitality Employees’ Motivation
Cultural and Ethnic Tourism
Room: Chiang Saen 3
Chair: Steve Burns
Le Thi Tho Quyen - Social Cultural Impacts of Tourism
Development on Local Community. A Case Study of Dong
HoaHiep Village, Cai Be District, Tien Giang Province,
Vietnam
Chananichar Suknan, Aaron Loh- Thai Visitors'
Perception towards Tourism Product of Cultural Tourism: A
Case Study of HuayMongkol Temple in Hua-Hin, Thailand
Alexander Trupp - The Development of Ethnic Minority
Souvenir Business over Time and Space
Suwapat Junmeka - The Competitiveness: A Case Study
of Donwai Floating Market, Sampran District,
Nakornpathom Province
Sasitsaya Saengphueng - Journey through the Holy
Land: Exploring the Religious Discourse and Its Impacts
on Tourism in Lamphun, Thailand
Emerging Tourisms
Room:Chiang Saen 4
Chair: Andrea Zins
Bilqis Aulia, Indrazati Hanum, Intan K.R. Palupi-
Urban Tourism: The Social Life Reality of Dipowinatan
Village, Yogyakarta, Indonesia
Chao-Chin Liu, Shu-min Chang, Chun-Yi Chang- A
Study of the Impact Factors on Destination Choice of
Sport Tourists
Ranjan Bandyopadhyay, Tuhina Ganguly- The
Reverse Gaze: A Visual Ethnography
R.C. Katiyar, Priyanka Pradhan - Sustainable Heritage
Tourism Marketing through Intelligence ICT Solutions
19.00 Dinnerat Chiang Dao Hall

3. Saturday, 30th
August 2014
Chiang Saen Hall, Centara Duangtawan Hotel, Chiang Mai
09:00-09:45 Keynote : Professor Erik Cohen, The Hebrew University of Jerusalem, Israel- A Mobilities Approach to Tourism from Emerging World Regions
9.45-10.30 Keynote : Dr. T.C. Chang, National University of Singapore- Asia On Tour’: Asian Tourism Boom and A Boon For Research
10.30-10.45 Coffee Break
10.45-12.30 Cultural and Ethnic Tourism
Room:Chiang Saen 1-2
Chair: Victor T. King
Shu Nimonjiya - Ethnic Relationship between the Mlabri and the Hmong in the Mlabri
Ethnic Tourism
Busaba Sitikarn - Ethnic Tourism: An Opportunity for Conservation and Poverty &
Drug Reduction (A Case Study of Chiang Rai Province, Thailand)
Emrullah TÖREN, Nazmi KOZAK - Homeland Visits of Diasporas: A Research on
Germany Turkish Federation' S Cultural Tour to Turkey
ChaninYoopetch, Kantatouj Amaranonta - Tourism Development of
Buddhamonthon as the Religious Tourism Destination
Community-based Tourism
Room: Chiang Saen4
Chair:Mukesh Ranga
Athitaya Pathan, Laddawan Jianvittayakit, Varintorn Viriyachaikul- An
Approach for Creative Community-Based Tourism Development: A Case Study of
Santikhiri Village, Chiang Rai, Thailand
Atchira Tiwasing- Health Homestay Tourism Developing Guideline
Paisarn Kanchanawong- What is the Most Important Information for Developing
Homestay Reservation System?
Narong Sikhiram- Development of Community-Based Agro-Tourism
Destination:Community Collaboration at Ban Tha Ku
12.30-13.30 Lunchat Tawan Restaurant, Fl 2
13.30-15.00 The State and Tourism Development Planning
Room: Chiang Saen 1-2
Chair: David Harrison
Chanin Yoopetch- Thailand’s Tourism Forecasting: Delphi Method
Joseph Trolan -Tourism Marketing: Korea – An Inconsistent Brand
Ida Yulianti, Yusuf Risanto- Tourism Branding Strategy of Inheritance Destination
in Indonesia
Ami Choi and Namjo Kim - The effects of risk perception on travel intention to
destinations vulnerable to natural disasters in the age of climate change
Emerging Tourism
Room: Chiang Saen 4
Chair: Amporn Jirattikorn
Craig Wheway- Medical Tourists in Thailand: Setting the Policy Framework
Melda Magiafiatri- Examining Creative Tourism Potential in the City of Bandung,
Indonesia
Titiyawadee Punmanee-Social Class and Volunteer Tourism: Some Initial Thoughts
Hsing-Ling Huang, Hsing-Hui Lin, Chen-Hsing Yang- Golf Event Sports Tourists:
Behavioral Intentions and Perceptions of Service Quality, Value, Satisfaction, and
Image
15.00-15.15 Coffee Break
15.15-17.00 The Hospitality and Tourism Industry and the Hotel Sector
Room: Chiang Saen 1-2
Chair: T. C. Chang
Charoenchai Agmapisarn- A Hedonic Pricing Analysis of Bangkok Hotel Room Rates
Leonard Barnett, Edward G. L. Carter - Tourism, Diversity and Development: The
Effects of Culture on Knowledge Management: Research from the Hospitality Industry
Noppanon Homsud, Patcharin Phrarat, Nammon Intrawirat, Pattraporn
Trongchookiat- The Quality of E-Mail Response of Hotel in Chiang Mai
Yi Yue Zhong, Illian Assenov - The Role of Chinese Social Networking Services
(SNS) for Non-Chinese Hotels: The Case of Hotels in Phuket, Thailand
Samart Plangpramool - Human Capital and diversity Management: a case study of
hotel business in thailand
Emerging Tourism
Room: Chiang Saen 4
Chair: Amporn Jirattikorn
Rungnapha Khamung - A Study of Cultural Heritage and Sustainable Conservation
as a Means of Agritourism Destination Farm Development
Mahdi Reyahi-Khoram- Ecotourism Atractions of Buqaty Mountain Area (BMA) in
Hamedan province in Iran
Noor Azimin Zainol, Janaga d/o Seladorai- International Students’ Satisfaction
towards Cafeteria Foods: What Matters Most? A Content Analysis Approach
17.00 Farewell Address