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What Startups Need

Bookings: booking@vidarandersen.com - My talk at the opening of the Digital Hub Cologne, 2016.12.15 about what startups need. Do they need public help? Do they really need corporate partners? Can startups really learn from SMBs? Read on for some answers.

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What Startups Need

  1. 1. WHAT
 STARTUPS NEED COLOGNE
 DEC 15. 2016
  2. 2. MORE VIDARANDERSEN.COM VIDAR ANDERSEN • STARTUP FOUNDER • EDUCATOR • INNOVATION ADVISOR FOUNDING PRINCIPAL +ANDERSEN & ASSOCIATES
  3. 3. +ANDERSEN 
 & ASSOCIATES INNOVATION & GROWTH THROUGH SCIENCE + ENTREPRENEURSHIP CONTACT
 YOU@PLUSANDERSEN.COM
  4. 4. FIRST THINGS FIRST: WHAT IS A STARTUP?
  5. 5. STARTUPS ARE NOT SMALLER VERSIONS OF LARGER COMPANIES
  6. 6. A COMPANY IS A PERMANENT ORGANISATION DESIGNED TO EXECUTE A REPEATABLE AND SCALABLE BUSINESS MODEL IN A PREDICTABLE AND STABLE ENVIRONMENT
  7. 7. STARTUPS ARE NOT THE SMB OF THE FUTURE
  8. 8. ASK A VC IF THEY WILL FUND AN SMB? LULZ!
  9. 9. STARTUPS ARE POTENTIAL EXPONENTIAL ORGANISATIONS
  10. 10. A STARTUP IS 
 A TEMPORARY ORGANISATION DESIGNED TO SEARCH FOR A REPEATABLE AND SCALABLE BUSINESS MODEL IN AN ENVIRONMENT OF 
 EXTREME UNCERTAINTY
  11. 11. STARTUP = GROWTH- Paul Graham, Founder YCombinator
  12. 12. EXPONENTIAL GROWTH
  13. 13. WHAT 
 STARTUPS 
 NEED
  14. 14. GREAT PRODUCT
 THAT SOLVES A REAL PROBLEM OR NEED SHOULD BE A NO-BRAINER WHAT STARTUPS NEED
  15. 15. GROWTH USERS WoW, CUSTOMERS, MAU, MRR, AARRR, ENGAGEMENT, RETENTION, CACvsLTV, ETC… STARTUP = GROWTH WHAT DOES STARTUPS NEED?
  16. 16. CUSTOMERS CACVSLTV+MRR+RETENTION WHAT STARTUPS NEED
  17. 17. USERS AND ENGAGEMENT WHAT STARTUPS NEED
  18. 18. ACCESS TO (SMART) CAPITAL PRE-SEED, SEED & SERIES A WHAT STARTUPS NEED
  19. 19. ACCESS TO (SMART) TALENTS CO-FOUNDERS & EMPLOYEES WHAT STARTUPS NEED
  20. 20. ACCESS TO KNOWLEDGE (TEH INTERNETZ) STANDING ON SHOULDERS… WHAT STARTUPS NEED
  21. 21. ACCESS TO MENTORS (EXPERIENCED FOUNDERS) NOT PAID CONSULTANTS WHAT STARTUPS NEED
  22. 22. ACCESS TO CHANNELS PHYSICAL & DIGITAL WHAT STARTUPS NEED
  23. 23. ACCESS TO SUPPLIERS DEPENDENCIES WHAT STARTUPS NEED
  24. 24. ACCESS TO FACILITIES DEPENDENCIES WHAT STARTUPS NEED
  25. 25. ACCESS TO (SMART) BOARD MEMBERS NOT JUST ANYONE WHAT STARTUPS NEED
  26. 26. WHAT 
 STARTUPS
 DO NOT NEED
  27. 27. A CLASSIC FAIL SOLUTION IN SEARCH OF A PROBLEM WHAT DOES STARTUPS NOT NEED?
  28. 28. HEY, LET’S TALK… FOREVER DISTRACTIONS WHAT DOES STARTUPS NOT NEED?
  29. 29. YET ANOTHER MEETING
 RESPECT THE STARTUP’S TIME WHAT STARTUPS DO NOT NEED A**HOLE DISTRACTION: “CORPORATE FISHING EXPEDITIONS”

  30. 30. FUNDING != VICTORY SUCCESS THEATRE WHAT STARTUPS DO NOT NEED
  31. 31. WHAAAAAT? CORPORATE PARTNERS WHAT STARTUPS DO NOT NEED
  32. 32. WAIT, WHAAAAAAT? SMB PARTNERS WHAT STARTUPS DO NOT NEED
  33. 33. “Partnerships for Early Stage startups are BULLSHIT!” - Guy Kawasaki
  34. 34. STARTUP “CONSULTANTS” ADVISORS / MENTORS INSTEAD WHAT STARTUPS DO NOT NEED
  35. 35. PUBLIC SERVANTS CONFUSING 
 SMALL BUSINESSES 
 WITH STARTUPS CANNOT HELP STARTUPS WHAT STARTUPS DO NOT NEED
  36. 36. CREDIT INSTITUTIONS CONFUSING 
 SMALL BUSINESSES 
 WITH STARTUPS CANNOT FUND STARTUPS WHAT STARTUPS DO NOT NEED
  37. 37. DUMB INVESTORS
 WITH A**HOLE TERMS CANNOT RAISE NEW ROUND WHAT STARTUPS DO NOT NEED
  38. 38. DUMB FOUNDERS
 ACCEPTING A**HOLE TERMS WRONG PRECEDENCE WHAT STARTUPS DO NOT NEED
  39. 39. GOVT. HELP MARKET RULES
 STAY OUT OF IT WHAT STARTUPS DO NOT NEED
  40. 40. WHAT DOES A STARTUP CLUSTER 
 NEED?
  41. 41. Use this model to rate your cluster using the “traffic light” principle.
  42. 42. WHAT DOES A STARTUP COMMUNITY 
 NEED?
  43. 43. CONTACT
 YOU@PLUSANDERSEN.COM +ANDERSEN 
 & ASSOCIATES INNOVATION & GROWTH THROUGH SCIENCE + ENTREPRENEURSHIP
  44. 44. WE HELP 
 YOUR COMPANY 
 GET READY 
 FOR TOMORROW TODAY PLUSANDERSEN.COM
  45. 45. PRE-ACCELERATION ACCELERATIONGENERATION EDUCATION SELECTION FINAL DECISION SCALING UP DEALFLOW LEARNING JOURNEY LEARNING KEYNOTE KILL YOUR COMPANY INNOVATOR MASTERCLASS INNOVATOR BOOTCAMP LEAN LAUNCHPAD MVP AS 
 A SERVICE INNOVATION OUTPOSTS DEMO DAY PITCHING MASTERCLASS EXPERTS AS A SERVICE MENTORS AS A SERVICE TRAIN THE TRAINER SPINNING OUT +ANDERSEN PROGRAMS AT ALL STAGES
  46. 46. MORE PLUSANDERSEN.COM • Education & Training • Programs & Processes • Innovation Metrics • Management Tools • Innovation Outposts • Human Assets

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