Case study of how to use Google Website Optimizer, Google Analytics and other free tools to squeeze more ecommerce sales out of your existing online marketing campaigns.
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Using Google Website Optimizer and Analytics to Maximize your Ecommerce Sales (Case Study)
1. Don’t Increase Ad Spend… Optimize to Maximize! Chicago December 9, 2008 Chris Benson Vice President & CTO Audio Editions Kayden Kelly CEO & Managing Director Blast Advanced Media
16. Complete Arkangel Shakespeare Searches 119 Sales 0 (Requires “Site Search” Tracking in Google Analytics) Are they finding it and buying? What are your users looking for?
17. Losing 2 of 3 users on Popular Pages Top Exits
18. 30-90% Bouncing on Product Detail June 2008 Product Detail Bounce Rate Nov 2008 After Removing Major Obstacle
48. Twitter @blastam Website Optimization Blog www.blastam.com/broadcast Email [email_address] [email_address] Don’t Increase Ad Spend… Optimize to Maximize!
Editor's Notes
Squeeze More Sales Out of Your Existing Online Campaigns I Given the economic downturn, learn how companies are using the latest tools, like Google Website Optimizer and others, to maximize online sales without increasing their ad spend. Three internet retailing companies will discuss how they are increasing the ROI of their ad campaigns in these tight budgetary times.