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A Vision for User Centric Computing
James Potts




                                      © 2009 VMware Inc. All rights reserved
Green                            Virtual Desktop
                 Computing         Beyond         Infrastructure (VDI)
     Security                                                            Terminal
                                                                         Services

                Additional Opportunities for Your
                      Virtualization Practice
 Lifecycle                                                                  Application
Management                                                                 Virtualization
                         Your Virtualization Practice




                              Virtualization of
                               the Desktop
                                                                               Diagram By Jon Busshart
Beyond

                   Site to Site                       Virtualization of
                   Replication                         the Desktop
       Storage                                                            Security


                 Additional Opportunities for Your
                       Virtualization Practice
   WAN                                                                         Hosting
Accelerators
                             •Your Virtualization Practice


•Companies with fewer
  physical servers to
 consolidate move into
  virtualization for the
  business continuity
         aspects
                              Business Continuity and
                                Disaster Recovery
                                                                               •Diagram By Jon Busshart
Beyond

                    Server                          Virtualization of
                 Consolidation                       the Desktop
 Blade Systems                                                            Lifecycle
                                                                         Management


                 Additional Opportunities for Your
                       Virtualization Practice

                           •Your Virtualization Practice

       •With out
    virtualization,                                               •Over the next five
 •over the next two                                              years it is likely your
years you are going                                               energy costs could
  to spend $0.70 in                                                end up exceeding
 power and cooling                                                  your hardware
 for every $1 spent                                                      costs.
    on hardware.
                                 Green Computing

                                                                               •Diagram By Jon Busshart
Beyond


                  Blade Systems                     Virtualization of
                                                     the Desktop          Unified
        Storage
                                                                        Management


                  Additional Opportunities for Your
                        Virtualization Practice
                                                                            Lifecycle
Virtualized I/O                                                            Management

                           •Your Virtualization Practice


•Standardizing the process
    for introducing new
     infrastructure and
    applications into an
 environment will mean IT
managers will have a better
  use of their limited time
                                  Management

                                                                              •Diagram By Jon Busshart
Beyond


                      Blade Systems                           Virtualization of
                                                               the Desktop
           Storage


                     Additional Opportunities for Your
                           Virtualization Practice
Virtualized I/O                                                                    Lifecycle
                                                                                  Management
                              •Your Virtualization Practice


    •Deploying new                                                    •From concept to
  applications into an                                               creation meet your
 environment can take                                                business objectives
hours rather than weeks                                                     faster
       or months


                                      Provisioning

                                                                                    •Diagram By Jon Busshart
The Cloud is Changing Computing Environments

                       Data

                       Apps
                                    Public Cloud
                     Computing
                                                        Data

                                                        Apps

                                                      Computing
    Data

    Apps

Interaction




                                                   Private Cloud
      Devices



7
Under Pressure From Every Direction


          Budget                      Spend         Compliance
      High operational costs                        Too many vulnerabilities
    Resource-intensive projects
       No marginal returns
                                       less            Too hard to audit
                                                         “new = risk”




    Escape                           Stuck in               Standardize
       from                          a vicious              and
                                       spiral
    controls                                                lock-down

                                                      Business
                                                      Not driving growth
                                                       Inhibits change
                                  Rationalize and    No productivity gains

                                      reduce
    We need to break out before the next big wave of investment

8
The Future is User Centric Computing



                     Public and Private
                           Cloud


                                                  Data


                           VMware              Applications

    User Workspace
                                                 Persona




                      Administration Console
9
Benefits of a User Centric Model




        IT Benefits                         End User Benefits

 Flexible and dynamic
  architecture                            Device Flexibility
 Rapid change
                                          Access Flexibility
  management
 Increased IT Control                    Session Portability

 Better Security &                       Availability & Continuity
  Compliance                              Increased Productivity
 Faster time to market
                                          End-User Freedom
 Improved SLA            User-Centric
 Reduced Costs




10
Accelerating the Evolution to a User Centric Model




          PC Centric                        User-Centric



11
Phase 1: Virtualize Windows Desktops and Applications




                 Data
        Data
                 Apps
                                                                      Data
                OS
     Desktop Apps
                               VMware             Private Cloud   Desktop Apps
       Persona

                                                                    Persona




                        VMware View and ThinApp

12
Phase 1: Virtualize Windows Desktops and Applications




                                                                Data
                                               Data
                          VMware            Private Cloud
                                                Apps
                                                            Desktop Apps
                                                OS

                                                              Persona




                  VMware View and ThinApp

13
VMware View Solution Components



                   End User Freedom
                    My cloud on the go




                                         Reduce Costs



                                                        Increase Agility
                       IT Control
                    Secure and control
                       your cloud



                  Cloud Infrastructure
                    Always on, always
                   responsive business




14
VMware View Delivers Benefits


                        • Reduce end-user downtime
                    End •User Freedom flexibility
                          Increase access
                     My • Better desktop availability
                        cloud on the go
                        • Desktop DR and backup



                         • Increase security and ensure compliance
                         IT Control
                         • Reduce desktop costs up to 50%
                      Secure and control
                         • Desktop management efficiency
                          your cloud
                         • Simplify and automate IT tasks



                    Cloud Infrastructure
                        • Zero downtime infrastructure
                         • Responsive and
                      Always on, always agile infrastructure
                         • On-demand resources
                     responsive business




15
VMware View Architecture Overview


                         Cloud Infrastructure
                           vSphere Desktop
                           vCenter Desktop



            IT Control
           View Manager
          View Composer
     View Persona Management
          VMware ThinApp
          vShield Endpoint




End User Freedom
 PCoIP, View Client,
    Local Mode
Optimization Controls
 Continuity Services
  Media Services




16
Cloud Infrastructure
     Always on, always responsive business




17
Delivering Business Agility


Revolutionize desktops and enable
cloud computing

 Dynamic allocation of optimized
     compute resources on-demand

 Elastic resources quickly scale up
     and down to respond to changing
     business requirements

 Simplify business infrastructure and
     standardize on a single easy to
     deploy platform




18
Ensure Cloud Service Levels

 Scalability
  • Optimized for desktop delivery
  • Deliver 10’s to 1,000’s of desktops


 Availability
  • Ensure zero downtime
  • Protect against unplanned downtime
  • Quick recovery from unplanned downtime


 Reliability                                Private Cloud
  • Ensure optimal desktop performance
  • Protection from planned downtime




19
Simplify Management through a Single Console


 Centralize Desktop Management

 Streamline IT tasks from hours
  to a few clicks

 Dashboards for a unified view
  across desktop infrastructure

 Enable Role Based access to
  distribute IT responsibility




 20
Integrate Application Management

Centrally Deliver Apps
Entitle to pools or individual desktops
Locally executed or streamed


Integrated App Dashboard
Centrally manage app inventory
Easily monitor progress and status of
 entitlements
Optimize entitlement process for
 application groups




 21
Flexible Provisioning

Quickly respond to changing needs
 Automate provisioning from templates
 On-demand provisioning
                                                  View
 Quickly entitle/disable users or groups        Manager
 Multiple types of desktops
 • Floating, Dedicated, Individual
 • Centrally hosted or offline desktops
 Flexible Pools:
 • Automated, Linked-Clone, Physical Desktops,             Template
      Blade PCs, Terminal Services
                                                 vCenter




 22
Efficiently Preserve User Settings and Data   NEW



View Persona Management
delivers personalization and lower
desktop costs
Reduce desktop TCO by enabling more
 use cases for stateless floating desktops

Maintain user persona between sessions
Faster login times
Centralized and simple IT administration




23
Streamline Image and Application Management

Easily manage thousands of users with
View Composer and ThinApp
 Separation of base OS image, user data
  disks and applications
 Manage fewer, smaller images
 Improve performance and reduce costs with
  tiered storage
 100% update/patch success rate
 Seamlessly update users without disruption




 24
Reduce Application Conflict and Support Costs

Streamline Application Packaging
and Deployment with ThinApp                          Operating System
Decouple applications and data from OS
                                                Application           Application
Eliminate application conflicts                      App Files             App Files

Enable application flexibility
Enable many versions of same app
Deployment flexibility
                                             Application             Application

Zero endpoint footprint                                   sandbox                 sandbox


Easily integrates into existing ESD tools           VOS                     VOS



                                                     Operating System



25
Ensure Security and Compliance

 Improve data protection and move data off
  endpoint devices
 Secure and encrypted access from all
  endpoints
 Secure, unified access to View, Terminal
  Servers, Blade PCs, physical desktops
 Customize settings to enforce policy
   Two-factor authentication or security server
   Offline desktop protection
   Clipboard cut and paste NEW




26
Efficient and Scalable Desktop Protection

vShield Endpoint enables efficient
antivirus processes                                                AV
                                           agent   agent   agent        agent   agent   agent

 Efficiently offload AV protection
 Leverage 3rd party AV solutions          agent   agent   agent        agent   agent   agent


 Eliminate AV storms                                 Cloud Infrastructure
 Improve desktop performance and
  eliminate agents susceptible to attack
 Lower cost and complexity of desktop
  malware protection




                                                                        Partner Appliance



 27
A Desktop that Follows You

View client for flexible access across a broad range of devices

 Desktop PC/Laptop         Thin Client/Zero Client       Mobile Devices




                                                          NEW




  Repurposed PCs,             Broad Industry           iPad and Android
   Windows, Mac                  Support                    Tablets


 28
Delivering the Best End-User Experience

High Performance Experience
 Flexible and adaptive for the best
     experience across LAN and WAN
 Optimized for desktop delivery
 Customize the experience by user,
                                       NEW
     use case, available conditions
 End-to-end software solution with
     optional hardware
 Addressing requirements from the task
     worker to power user




29
Flexible and Adaptive Experience

Configurable Experience
 Ensures responsive desktop while
  rendering pages and graphics
 Build to lossless delivers best
  performance and highest resolution
 Customize with Optimization Controls NEW
 • Select the right settings for the user,
     use case or conditions
 • Reduce bandwidth use up to 75%
 • Increase user density and scalability
     on the WAN




30
Seamless End-User Experience

Media Services delivers usability
 3D Graphics without specialized HW NEW
 Print optimizations NEW
 Clipboard copy and paste NEW
 True multi-monitor support
 USB and Multimedia redirection
 Flash content and graphics

Media Services for Unified
Communications                     NEW

 Seamless user experience with integrated
  VOIP and virtual desktop
 Follow me desktop and VOIP
 Increase end user productivity
 Optimized UC and desktop performance
31
Optimize End-User Productivity

 Continuity Services reduces
                                      NEW
  downtime
  • Automatically detects loss in network
      and reconnects the user session        X
  • No user intervention required
  • Seamless experience on unreliable
      networks
 Continuity Services streamlines
  login
  • Single Sign On
  • Enable smart cards / proximity cards
  • Enable Biometric devices
  • Kiosk Mode delivers easy access
                                            Connection
                                              Server



 32
Delivering Offline Mobility

View Client with Local Model
enables secure offline productivity
Check out VMs to physical devices
Support mobile or offline users
Extend centralized policy
“Heartbeat” back to datacenter
  • Synchronize, Update, Remote
      Expiration
Support mobile users, contractors and
EOIT/BYOPC use cases                     View Manager




 33
VMware View Use Cases

     Financial     Federal                       State/Local
                                Healthcare                     Retail
     Services       Gov                          Education


                             Follow Me Desktop


                               OS Migration

      2121 Business Process Desktop


                                  ROBO


                             Always On Desktop


                        Application Compatibility



34
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46
THANK YOU




            © 2009 VMware Inc. All rights reserved
Reduce Desktop TCO up to 50%

               OPEX Savings
                Reduce help desk calls                        VMware View
                Improve desktop management efficiency       reduces desktop
                Simplify security and compliance            TCO by up to 50%
                                                             Source: IDC White Paper, 2009
                Provision users & deploy desktops in
                 minutes


                         OPEX Savings
                         Increase help desk calls
                            Reduce End-User Productivity
                          Improve desktop management efficiency
                             Reduce end-user downtime
                          Simplify security and compliance
                             Automate desktop and data backup
                          Provision desktop for end-users
                             Simplify users & deploy desktops in
                            minutes


                                       CAPEX Savings
                                        Hardware CAPEX flexibility
                                        Reduce storage requirements
                                        Improve desktop consolidation ratios
                                        Improve backend user density




48
The Cost of PC Management Is Staggering

For every $1 spent on hardware,
companies spend $3 to manage.




                                                           Increasing ITIT costs
                                                           Increasing Costs
                                     $3
                                     $3



                  $1


               CAPEX              OPEX
                                  Source: IDC Study 2009



49
Simple, Cost Effective and Complete

         1/3 the                              Full
                       1/2 the Cost of                        Clear Desktop
      Complexity of
                        Competitive        End-to-End         Virtualization
       Competitive
                          Solutions         Solution          Market Leader
        Solutions


 Lowest               Requires half     Only solution     Industry first
  solution              the number of      optimized for      Integrated
  complexity            servers for a      delivering         online and
 Few                   10K user           virtual            offline solution
  installation          deployment         desktops          Over 9,500+
  steps                Enables both      Integrated         customers
                        CapEx and          application        worldwide
 Simple,
                        OpEx savings       virtualization
  integrated
  management
  interface



 50
Addressing the Broadest Range of Users

                        Knowledge
     Task Workers                          Power Users         Mobile Users
                         Workers




 Well defined       Personalized        High-end apps    Device flexibility
  desktop             desktop
                                          Maximum          Disconnected
 Predictable        Variety of tasks     performance       access
  tasks
                     Variety of apps     Personalized     Remote access
 Controlled                               desktop
                     Multimedia                            Personalized
  environment
                      content             Multimedia        desktop
                                           content

                              VMware View

51

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Vmware View VDI 2012

  • 1. A Vision for User Centric Computing James Potts © 2009 VMware Inc. All rights reserved
  • 2. Green Virtual Desktop Computing Beyond Infrastructure (VDI) Security Terminal Services Additional Opportunities for Your Virtualization Practice Lifecycle Application Management Virtualization Your Virtualization Practice Virtualization of the Desktop Diagram By Jon Busshart
  • 3. Beyond Site to Site Virtualization of Replication the Desktop Storage Security Additional Opportunities for Your Virtualization Practice WAN Hosting Accelerators •Your Virtualization Practice •Companies with fewer physical servers to consolidate move into virtualization for the business continuity aspects Business Continuity and Disaster Recovery •Diagram By Jon Busshart
  • 4. Beyond Server Virtualization of Consolidation the Desktop Blade Systems Lifecycle Management Additional Opportunities for Your Virtualization Practice •Your Virtualization Practice •With out virtualization, •Over the next five •over the next two years it is likely your years you are going energy costs could to spend $0.70 in end up exceeding power and cooling your hardware for every $1 spent costs. on hardware. Green Computing •Diagram By Jon Busshart
  • 5. Beyond Blade Systems Virtualization of the Desktop Unified Storage Management Additional Opportunities for Your Virtualization Practice Lifecycle Virtualized I/O Management •Your Virtualization Practice •Standardizing the process for introducing new infrastructure and applications into an environment will mean IT managers will have a better use of their limited time Management •Diagram By Jon Busshart
  • 6. Beyond Blade Systems Virtualization of the Desktop Storage Additional Opportunities for Your Virtualization Practice Virtualized I/O Lifecycle Management •Your Virtualization Practice •Deploying new •From concept to applications into an creation meet your environment can take business objectives hours rather than weeks faster or months Provisioning •Diagram By Jon Busshart
  • 7. The Cloud is Changing Computing Environments Data Apps Public Cloud Computing Data Apps Computing Data Apps Interaction Private Cloud Devices 7
  • 8. Under Pressure From Every Direction Budget Spend Compliance High operational costs Too many vulnerabilities Resource-intensive projects No marginal returns less Too hard to audit “new = risk” Escape Stuck in Standardize from a vicious and spiral controls lock-down Business Not driving growth Inhibits change Rationalize and No productivity gains reduce We need to break out before the next big wave of investment 8
  • 9. The Future is User Centric Computing Public and Private Cloud Data VMware Applications User Workspace Persona Administration Console 9
  • 10. Benefits of a User Centric Model IT Benefits End User Benefits  Flexible and dynamic architecture  Device Flexibility  Rapid change  Access Flexibility management  Increased IT Control  Session Portability  Better Security &  Availability & Continuity Compliance  Increased Productivity  Faster time to market  End-User Freedom  Improved SLA User-Centric  Reduced Costs 10
  • 11. Accelerating the Evolution to a User Centric Model PC Centric User-Centric 11
  • 12. Phase 1: Virtualize Windows Desktops and Applications Data Data Apps Data OS Desktop Apps VMware Private Cloud Desktop Apps Persona Persona VMware View and ThinApp 12
  • 13. Phase 1: Virtualize Windows Desktops and Applications Data Data VMware Private Cloud Apps Desktop Apps OS Persona VMware View and ThinApp 13
  • 14. VMware View Solution Components End User Freedom My cloud on the go Reduce Costs Increase Agility IT Control Secure and control your cloud Cloud Infrastructure Always on, always responsive business 14
  • 15. VMware View Delivers Benefits • Reduce end-user downtime End •User Freedom flexibility Increase access My • Better desktop availability cloud on the go • Desktop DR and backup • Increase security and ensure compliance IT Control • Reduce desktop costs up to 50% Secure and control • Desktop management efficiency your cloud • Simplify and automate IT tasks Cloud Infrastructure • Zero downtime infrastructure • Responsive and Always on, always agile infrastructure • On-demand resources responsive business 15
  • 16. VMware View Architecture Overview Cloud Infrastructure vSphere Desktop vCenter Desktop IT Control View Manager View Composer View Persona Management VMware ThinApp vShield Endpoint End User Freedom PCoIP, View Client, Local Mode Optimization Controls Continuity Services Media Services 16
  • 17. Cloud Infrastructure Always on, always responsive business 17
  • 18. Delivering Business Agility Revolutionize desktops and enable cloud computing  Dynamic allocation of optimized compute resources on-demand  Elastic resources quickly scale up and down to respond to changing business requirements  Simplify business infrastructure and standardize on a single easy to deploy platform 18
  • 19. Ensure Cloud Service Levels  Scalability • Optimized for desktop delivery • Deliver 10’s to 1,000’s of desktops  Availability • Ensure zero downtime • Protect against unplanned downtime • Quick recovery from unplanned downtime  Reliability Private Cloud • Ensure optimal desktop performance • Protection from planned downtime 19
  • 20. Simplify Management through a Single Console  Centralize Desktop Management  Streamline IT tasks from hours to a few clicks  Dashboards for a unified view across desktop infrastructure  Enable Role Based access to distribute IT responsibility 20
  • 21. Integrate Application Management Centrally Deliver Apps Entitle to pools or individual desktops Locally executed or streamed Integrated App Dashboard Centrally manage app inventory Easily monitor progress and status of entitlements Optimize entitlement process for application groups 21
  • 22. Flexible Provisioning Quickly respond to changing needs  Automate provisioning from templates  On-demand provisioning View  Quickly entitle/disable users or groups Manager  Multiple types of desktops • Floating, Dedicated, Individual • Centrally hosted or offline desktops  Flexible Pools: • Automated, Linked-Clone, Physical Desktops, Template Blade PCs, Terminal Services vCenter 22
  • 23. Efficiently Preserve User Settings and Data NEW View Persona Management delivers personalization and lower desktop costs Reduce desktop TCO by enabling more use cases for stateless floating desktops Maintain user persona between sessions Faster login times Centralized and simple IT administration 23
  • 24. Streamline Image and Application Management Easily manage thousands of users with View Composer and ThinApp  Separation of base OS image, user data disks and applications  Manage fewer, smaller images  Improve performance and reduce costs with tiered storage  100% update/patch success rate  Seamlessly update users without disruption 24
  • 25. Reduce Application Conflict and Support Costs Streamline Application Packaging and Deployment with ThinApp Operating System Decouple applications and data from OS Application Application Eliminate application conflicts App Files App Files Enable application flexibility Enable many versions of same app Deployment flexibility Application Application Zero endpoint footprint sandbox sandbox Easily integrates into existing ESD tools VOS VOS Operating System 25
  • 26. Ensure Security and Compliance  Improve data protection and move data off endpoint devices  Secure and encrypted access from all endpoints  Secure, unified access to View, Terminal Servers, Blade PCs, physical desktops  Customize settings to enforce policy  Two-factor authentication or security server  Offline desktop protection  Clipboard cut and paste NEW 26
  • 27. Efficient and Scalable Desktop Protection vShield Endpoint enables efficient antivirus processes AV agent agent agent agent agent agent  Efficiently offload AV protection  Leverage 3rd party AV solutions agent agent agent agent agent agent  Eliminate AV storms Cloud Infrastructure  Improve desktop performance and eliminate agents susceptible to attack  Lower cost and complexity of desktop malware protection Partner Appliance 27
  • 28. A Desktop that Follows You View client for flexible access across a broad range of devices Desktop PC/Laptop Thin Client/Zero Client Mobile Devices NEW Repurposed PCs, Broad Industry iPad and Android Windows, Mac Support Tablets 28
  • 29. Delivering the Best End-User Experience High Performance Experience  Flexible and adaptive for the best experience across LAN and WAN  Optimized for desktop delivery  Customize the experience by user, NEW use case, available conditions  End-to-end software solution with optional hardware  Addressing requirements from the task worker to power user 29
  • 30. Flexible and Adaptive Experience Configurable Experience  Ensures responsive desktop while rendering pages and graphics  Build to lossless delivers best performance and highest resolution  Customize with Optimization Controls NEW • Select the right settings for the user, use case or conditions • Reduce bandwidth use up to 75% • Increase user density and scalability on the WAN 30
  • 31. Seamless End-User Experience Media Services delivers usability  3D Graphics without specialized HW NEW  Print optimizations NEW  Clipboard copy and paste NEW  True multi-monitor support  USB and Multimedia redirection  Flash content and graphics Media Services for Unified Communications NEW  Seamless user experience with integrated VOIP and virtual desktop  Follow me desktop and VOIP  Increase end user productivity  Optimized UC and desktop performance 31
  • 32. Optimize End-User Productivity  Continuity Services reduces NEW downtime • Automatically detects loss in network and reconnects the user session X • No user intervention required • Seamless experience on unreliable networks  Continuity Services streamlines login • Single Sign On • Enable smart cards / proximity cards • Enable Biometric devices • Kiosk Mode delivers easy access Connection Server 32
  • 33. Delivering Offline Mobility View Client with Local Model enables secure offline productivity Check out VMs to physical devices Support mobile or offline users Extend centralized policy “Heartbeat” back to datacenter • Synchronize, Update, Remote Expiration Support mobile users, contractors and EOIT/BYOPC use cases View Manager 33
  • 34. VMware View Use Cases Financial Federal State/Local Healthcare Retail Services Gov Education Follow Me Desktop OS Migration 2121 Business Process Desktop ROBO Always On Desktop Application Compatibility 34
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  • 36. 36
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  • 41. 41
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  • 43. 43
  • 44. 44
  • 45. 45
  • 46. 46
  • 47. THANK YOU © 2009 VMware Inc. All rights reserved
  • 48. Reduce Desktop TCO up to 50% OPEX Savings  Reduce help desk calls VMware View  Improve desktop management efficiency reduces desktop  Simplify security and compliance TCO by up to 50% Source: IDC White Paper, 2009  Provision users & deploy desktops in minutes OPEX Savings Increase help desk calls Reduce End-User Productivity  Improve desktop management efficiency Reduce end-user downtime  Simplify security and compliance Automate desktop and data backup  Provision desktop for end-users Simplify users & deploy desktops in minutes CAPEX Savings  Hardware CAPEX flexibility  Reduce storage requirements  Improve desktop consolidation ratios  Improve backend user density 48
  • 49. The Cost of PC Management Is Staggering For every $1 spent on hardware, companies spend $3 to manage. Increasing ITIT costs Increasing Costs $3 $3 $1 CAPEX OPEX Source: IDC Study 2009 49
  • 50. Simple, Cost Effective and Complete 1/3 the Full 1/2 the Cost of Clear Desktop Complexity of Competitive End-to-End Virtualization Competitive Solutions Solution Market Leader Solutions  Lowest  Requires half  Only solution  Industry first solution the number of optimized for Integrated complexity servers for a delivering online and  Few 10K user virtual offline solution installation deployment desktops  Over 9,500+ steps  Enables both  Integrated customers CapEx and application worldwide  Simple, OpEx savings virtualization integrated management interface 50
  • 51. Addressing the Broadest Range of Users Knowledge Task Workers Power Users Mobile Users Workers  Well defined  Personalized  High-end apps  Device flexibility desktop desktop  Maximum  Disconnected  Predictable  Variety of tasks performance access tasks  Variety of apps  Personalized  Remote access  Controlled desktop  Multimedia  Personalized environment content  Multimedia desktop content VMware View 51